mention

MARCH 25, 2024

With the rise of digital marketing, the business world has evolved into a competitive market. In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better. What is a Competitive Analysis Report? Why is a Competitive Analysis Report Important?

Analysis 157

Analysis Competitive SWOT IT 157

Crayon

FEBRUARY 17, 2021

If you’re like most people, you can feel your market getting more and more competitive with each passing year. New startups emerge. Established companies steer into your lane. And all the while, you continue to go head-to-head with familiar foes.

Competitive Landscape 662

Competitive Landscape Competitive Analysis Startups 662

Crayon

OCTOBER 2, 2023

Is robust competitor analysis missing from your product launch plan? Find out how to optimize this key component in your GTM strategy.

Analysis 325

Analysis Competitor Analysis Competitive Marketing 325

Cipher

MAY 10, 2021

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this.

Analysis 609

Analysis Competitor Analysis Research Competitive 609

Cipher

JANUARY 25, 2021

Competitive analysis has benefits for virtually every business. And yet, many businesses abandon competitive intelligence initiatives soon after they’ve begun. This stems from what we call the CI cycle of death , a faulty approach to CI that quickly becomes the elephant you can’t eat (not even one bite at a time).

Competitor Analysis 597

Competitor Analysis Analysis Competitive Intelligence Competitive 597

Cipher

APRIL 21, 2021

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. With all these changes, the need for organizations to perform competitive analysis has only been heightened. Over the past year, much has changed.

Analysis 339

Analysis Competitor Analysis Competitive 339

Crayon

JANUARY 21, 2021

So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. If introspection were easy … nevermind.

SWOT 725

SWOT Analysis Competitive Landscape Competitive Intelligence 725

Aqute Intelligence

APRIL 25, 2024

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

Octopus

JUNE 9, 2021

How to do SWOT Analysis With Competitive Intelligence Questions This post asks how to do SWOT Analysis with Competitive Intelligence questions. SWOT analysis is the most popular, well known and obvious strategic intelligence tool to identify Strengths, Weaknesses, Opportunities, and.

SWOT 342

SWOT Competitive Intelligence Analysis Competitive 342

Crayon

FEBRUARY 6, 2023

Regardless of how your competitive landscape maps across the glass half empty/full spectrum, you need to understand the moves they’re making and, ideally, their endgame. Effective competitive intelligence requires constant aggregation and analysis in order to turn information into actionable insights. and reading online reviews.

Competitor Analysis 617

Competitor Analysis Analysis Competitive Landscape Competitive Intelligence 617

Crayon

JULY 30, 2021

More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful. A template for segmenting competitive win rates.

Loss 662

Loss Win Analysis Battlecard 662

Aqute Intelligence

JULY 26, 2023

That’s why social search tools have become such an important part of any competitor analysis for marketing. In this post, we look at some of the most useful social search tools available online and share how you can use them for competitor analysis. SocialGist To get the best competitive intelligence, you need to cast a wide net.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

Aqute Intelligence

APRIL 19, 2024

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence services: What is it, and why do you need it? Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market. Let’s take a look.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Crayon

MAY 7, 2021

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. By the time you’re done reading, you’ll have an answer to each of the following: What is win/loss analysis?

Loss 617

Loss Win Analysis Competitive Landscape 617

Crayon

FEBRUARY 28, 2022

Now, conducting a full-scale competitive analysis can feel daunting, particularly when your sole focus is on verbiage. Enter competitor messaging analysis , the art of dissecting what the other players in your space say about themselves in the name of differentiation and, ultimately, market domination.

Analysis 661

Analysis Competitive Information Marketing 661

Crayon

SEPTEMBER 15, 2022

When it comes to competitive analysis, scope is everything.

Analysis 325

Analysis Competitive Competitive Intelligence IT 325

Aqute Intelligence

JULY 12, 2023

Developers need to keep a constant eye on their competition which is always iterating new versions of rival software. In such a contentious, aggressive environment, conducting an efficient competitor analysis is extremely important. Software companies can use many tools and services to gather competitive intelligence.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

Crayon

MAY 18, 2021

Gathering competitive intelligence is a challenge. On average, it takes up one-third of all time spent on the CI process (the other two parts of the process being analysis and activation). A consistent stream of sound competitive data—i.e., What needs to be done before gathering competitive intelligence? Let’s begin!

Competitive Intelligence 661

Competitive Intelligence Competitive Intelligence Intelligence 661

Aqute Intelligence

AUGUST 23, 2023

Second, but just as important, it encourages consumers to choose that brand over its competition. That’s why it’s important to carry out competitor analysis before determining your company’s marketing spend. But knowing how to target them to reach your desired consumers will give you an edge over your competition.

Analysis 130

Analysis Competitive Competitor Analysis Marketing 130

Cipher

MARCH 4, 2022

Best competitor analysis tools. Competitor analysis plays a vital role in the strategies of many of the world’s leading firms, acting as an important input into key strategic decisions. Crunchbase. Visualping. LexisNexis. Knowledge360 ?.

Competitor Analysis 494

Competitor Analysis Analysis Competitive Intelligence Competitive 494

Cipher

SEPTEMBER 20, 2021

Both synthesis and analysis play an important role in market and competitive intelligence (M/CI), but are two markedly different stages of a broader CI process. All too often, business leaders conflate synthesis and analysis, a mistake that can be very damaging to the overall success of M/CI efforts within an organization.

Analysis 405

Analysis Competitive Intelligence Competitive Intelligence 405

Cipher

APRIL 5, 2022

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. In many organizations market research and competitive intelligence report into different areas of a company. Related: Choosing the right competitive intelligence tools for your organization.

Competitive Intelligence 482

Competitive Intelligence Market Research Marketing Research Research 482

Octopus

MARCH 30, 2021

Competitive Intelligence questions to NATS Strategy Analysis and Development manager This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers.

Competitive Intelligence 286

Competitive Intelligence Analysis Competitive Intelligence 286

Cipher

OCTOBER 22, 2020

As businesses identify trends and implement data, the need for vulnerability analysis (VA) arises. As part of a broader competitive intelligence strategy, vulnerability analysis provides key data and insight. Knowing critical elements of the market in which you’re competing is a vital and ongoing exercise.

Analysis 325

Analysis Competitive Intelligence Competitive Intelligence 325

ArchIntel

JUNE 16, 2021

Competitive analysis efforts are all too often focused only on the competitors, but it was emphasized that business rivals are only one aspect of the market. Entrepreneurs’ competitive tendencies sometimes lead them to give less priority to finding out about their customers and suppliers.

Competitive 197

Competitive Analysis Learning Competitive Intelligence 197

Primary Intelligence

JULY 7, 2021

Companies who cannot find their competitive edge will lose deals. By conducting a competitive analysis, you’ll be able to identify your top competitors and understand how your buyers perceive your brands, products, and services in comparison. can help you gather clearer responses for your competitive analysis.

Analysis 189

Analysis Competitive Win Competitive Positioning 189

Aqute Intelligence

AUGUST 2, 2023

By tracking the performance of a brand’s ads, you can gather competitive intelligence on how it is using its marketing spend as well as the kind of returns it is getting. If you can also keep tabs on your competition, it’s doubly effective. Beef up your competitive intelligence by exploring these five online tools.

Competitive 130

Competitive Analysis Competitive Intelligence Competitor Analysis 130

Cipher

JANUARY 6, 2021

To predictably win in your industry, you need current, relevant competitive intelligence. Regular, effective competitor analysis will help you achieve this success. Without a clear view of the playing field, there is a good chance you’re going to move forward with the wrong (or incomplete) strategies.

Competitor Analysis 437

Competitor Analysis Analysis Competitive Intelligence Win 437

Crayon

JANUARY 28, 2021

At this point, you’ve got a strong grasp on competitive intelligence (CI). If you’re really on your game, you might even be proficient in the analysis of competitive intelligence. You know what it is, why it’s important, and how to gather it. That’s awesome. But, wait — digestible materials that who can use?”. Glad you asked.

Competitive Intelligence 581

Competitive Intelligence Competitive Intelligence Intelligence 581

Octopus

DECEMBER 17, 2020

Who does Competitive Market Analysis? Thorough knowledge of your competition is essential to staying ahead of your competitors. And Competitive Analysis is precisely what's needed. The post Who does Competitive Market Analysis? appeared first on Octopus Competitive Intelligence.

Analysis 199

Analysis Competitive Marketing Marketing 199

Cipher

AUGUST 6, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Would you be surprised if I told you, highly competitive companies usually know the most about their competitors? What is Competitive Analysis? No you would not.

Competitor Analysis 325

Competitor Analysis Analysis SWOT Competitive Landscape 325

Cipher

FEBRUARY 8, 2021

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Cipher’s competitive intelligence analysts have spent countless hours walking business leaders through the CI process.

Competitor Analysis 472

Competitor Analysis Analysis Competitive Intelligence Competitive 472

Crayon

MARCH 31, 2022

In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.

Competitive Intelligence 616

Competitive Intelligence Competitive Intelligence Intelligence 616

Cipher

AUGUST 21, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor analysis is a process the best companies activate to gain a competitive advantage.

Competitor Analysis 325

Competitor Analysis Analysis SWOT Competitive 325

ArchIntel

JUNE 2, 2021

There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Another example is the groupings framework.

Analysis 188

Analysis Competitive Competitive Landscape Competitive Intelligence 188

Cipher

SEPTEMBER 22, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor analysis is crucial to any marketing and production strategy. Competitive analysis promotes better market reactions, product price setting and marketing strategy.

Competitor Analysis 325

Competitor Analysis Analysis SWOT Benchmarking 325

Octopus

JANUARY 6, 2021

Competitive Analysis thinking for sensational media headlines This article is called Competitive Analysis thinking for sensational media headlines and offers our thoughts on finding the truth within newspaper.

Analysis 213

Analysis Competitive Competitive Intelligence Intelligence 213