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How to Conduct A Thematic Analysis

Netbasequid

And that’s where thematic analysis comes in! As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis? How to conduct a thematic analysis. What is Thematic Analysis?

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Women Leaders in the Consumer & Market Intelligence Space

Netbasequid

To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and market intelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/market intelligence ‘go to’ story you share?

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Market Intelligence for Emerging Markets

Fuld

Why is market intelligence important? Market intelligence is important for any company – whether that company is seeking growth or just working to maintain share. Markets are dynamic and any number of asymmetric and unknown forces can be at play. Some of the most common questions we hear from clients.

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Fitzco Uncovers Opportunities with Consumer and Market Intelligence

Netbasequid

Who is the audience for your analysis and what seems to resonate the most with them? We have clients spanning healthcare, QSR, CPG, travel – and the list goes on. And for them, the consumer journey is an eye opener, as we do a lot of audience analysis. And we talked about those during our recent interview. It’s twofold.

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How Trend Analysis Works in Marketing

Netbasequid

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.

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The Embattled Southwest Airlines Still Has Superfans and You Should Too!

Netbasequid

Over the Christmas period, the much-beloved brand dented its reputation with travelers when – due to an outdated scheduling system – it grounded all of its planes, leaving thousands stranded and missing their holidays. And it’s a bond that holds even when others are slamming an airline for an “unacceptable” “travel fiasco.”.

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Brands Use Consumer Intelligence to Inform Early Black Friday Sales

Netbasequid

Social and News Media Analysis of Early Offers. People anticipate more time spent travelling and being around loved ones this holiday season: View this post on Instagram. And that is a big Black Friday draw as well – travel deals. View this post on Instagram. A post shared by Serena Rios McRae | Tucson Art (@cactuscloudsart).