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Consumer & Market Intelligence Sophistication is a Key Indicator of Business Success

Netbasequid

Both consumer intelligence and market intelligence offer a definite edge. How to conduct market research. Getting the edge with emerging market insights. With that, let’s jump in and look at a few areas brands can polish up to get their consumer and market intelligence on point.

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How to Conduct A Thematic Analysis

Netbasequid

And that’s where thematic analysis comes in! As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis? How to conduct a thematic analysis. What is Thematic Analysis?

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How to Perform Market Research: A 7-Step Guide

Netbasequid

Whether you’re a seasoned market analyst or just getting your feet wet in the world of market research, there are seven steps everyone follows. And without this contextual analysis, your market research is pretty worthless. Why Accurate Market Research Matters.

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How Trend Analysis Works in Marketing

Netbasequid

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.

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Why Sentiment Analysis Tools Matter in 2021 and Beyond

Netbasequid

. Choosing the right sentiment analysis tools to handle your unstructured data is supremely important. Besides the ability to parse voluminous datasets down to a granular level, your sentiment analysis tools must be accurate. In this post, we’ll explore why sentiment analysis tools matter in 2021 – and beyond.

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NetBase Quid Announces Zapier Integration and 3,000+ Apps!

Netbasequid

Brands have exceedingly vast quantities of consumer and market intelligence at their disposal these days. Actionable data analysis needs to happen rapidly, and this means disparate systems must talk to each other – and the resulting analyses must happen with an immediacy approaching real-time. How does it work?

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Employee Reviews Impact ROI in Every Industry – Here’s How to Monitor It

Netbasequid

It’s not a simple thing to understand consumer and market sentiment toward a company or specific brand, so it makes sense that so many leaders in various industries seek out AI-powered data analysis to keep their efforts aligned with their markets. An Employee Review Data Analysis in Action.

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