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Sport analytics leverage AI and ML to improve the game

CIO

Nearly 10 years ago, Bill James, a pioneer in sports analytics methodology, said if there’s one thing he wished more people understood about sabermetrics, pertaining to baseball, it’s that the data is not the point. Computer vision, AI, and machine learning (ML) all now play a role. Souza’s advice: Cultivate curiosity.

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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

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LaLiga transforms fan experience with AI

CIO

IT is playing a key role in how the world’s most popular sport is played and experienced in Spain. The country’s premier football division, LaLiga, is leveraging artificial intelligence and machine learning (ML) to deliver new insights to players and coaches, and to transform how fans enjoy and understand the game.

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Higher-ed CIOs embrace academia’s AI challenges

CIO

So students should learn about how to use the technology, and how to manage teams that use the tools — especially engineering teams. It’s one of the more interesting challenges of the CIO role right now, and it’s something students, who may one day be leaders, need to learn about.” Corporates are spending big on gen AI at the moment.

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CIO Darlene Taylor’s formula for success: Listen, drive, care

CIO

This is only one example of the types of innovation that can be inspired by merely listening, and Taylor cautions against limiting your interactions to issues that concern the workplace. With it she tries to instill in her teams a test-and-learn mindset. She also uses group chats generously. Nike got it right: ‘Just do it.’”

Sports 623
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Learning, Understanding, and Influencing Consumer Behavior

Netbasequid

To that end, we’ll explore learning, understanding, and influencing consumer behavior. Consumer behavior analysis. In a nutshell, the goal of a consumer behavior analysis is to gain share of voice in your category by leveraging consumer intelligence to outperform the competition in light of current events and emerging trends.

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Importance of a Brand SWOT Analysis on Google

GrowbyData

Performing a comprehensive brand SWOT analysis is a highly effective strategy for auditing your brand performance on Google. The analysis enables you to assess your brand’s performance, make informed decisions, and drive growth by improving your brand performance. Learn the best approach to auditing brand SWOT on Google.

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