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Women Leaders in the Consumer & Market Intelligence Space

Netbasequid

To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and market intelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/market intelligence ‘go to’ story you share?

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How to Conduct A Thematic Analysis

Netbasequid

At the speed of today’s market, brands need answers, and they need them fast. And that’s where thematic analysis comes in! As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. How to conduct a thematic analysis. What is Thematic Analysis?

Analysis 105
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Introducing Smart Summaries: Generative AI for Earnings Analysis

Alpha Sense BI

Whether it’s scouring the Q&A of peers to prep for an earnings call, quickly understanding market-moving events for a competitive briefing, or just keeping a pulse on non-core companies that impact investment portfolios, earnings call transcripts are a key component to so many of our customers’ day-to-day tasks.

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Image Analysis Software: Definition and Examples

Netbasequid

Advances in artificial intelligence have made processing images and video scalable far beyond human capabilities. Image analysis software employs machine learning to deconstruct images and return data about everything contained therein. Here, we’ll look at image analysis software, including a definition and examples.

Analysis 105
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7 Strategies for Conducting Online Market Research

Netbasequid

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. What Is Online Market Research?

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3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally

Cleverx

As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Why Develop Market Intelligence ? Gathering Market Intelligence through Competitive Analysis.

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Identifying New Business Targets with Market Research

Netbasequid

When they spot shifts in the market or changes in consumer sentiment, they’re ready to adapt and overcome – or acquire. From a business development standpoint, speed to market is a critical metric for new offerings. Leading companies feed real-time consumer and market intelligence to their BI software.