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Sentiment Analysis: Understanding Perception for Better Marketing

mention

Given the speed with which online trends come and go as well as the growing number of internet users, marketers need to constantly monitor the media to be able to create strategies that convert users into customers. There are many reasons why marketers should add sentiment analysis to their tools for marketing analytics.

Analysis 167
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NetSuite adds generative AI to its entire ERP suite

CIO

“NetSuite Text Enhance helps finance and accounting, HR, supply chain and operations, sales and marketing, and customer support teams improve productivity by leveraging AI to produce relevant drafts that they can quickly and easily review, edit, and approve,” the company said in a statement.

IT 817
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Competitive Analysis Report: What Is It & How to Create One (+ Examples)

mention

With the rise of digital marketing, the business world has evolved into a competitive market. In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better. What is a Competitive Analysis Report? Why is a Competitive Analysis Report Important?

Analysis 157
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How to Use AlphaSense for ESG Benchmarking

Alpha Sense BI

However, there is currently no standardized reporting methodology, which makes ESG benchmarking a challenge. That is why it is crucial to have a market intelligence platform that aggregates ESG content into one place so you can efficiently perform your research and benchmarking.

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11 ways to reduce your IT costs now

CIO

“FinOps practices provide a significant cost reduction benefit by eliminating unnecessary cloud usage, streamlining needed services, and adopting cloud-native services when appropriate — for example, reserved instances, workload smart parking, and spot market pricing,” he says.

IT 860
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What is Competitor Analysis in Marketing?

Netbasequid

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitive analysis goes well beyond that.

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Competitor Benchmarking: What It Is & How It Works

Netbasequid

Keeping an eye on your competitors is critical for understanding your place in the market. We are going to detail some of these opportunities, as well as what competitor benchmarking is, how it’s used, as well as some best practices. As of 2020, the global business intelligence adoption rate was 26%. Best Practices in Action.