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PR and email marketing: A perfect alliance for business success

mention

Public relations (PR) and email marketing are two core areas that contribute to the functioning of many businesses. Before diving into the ways PR and email marketing benefit not only each other but businesses , it is worth discussing them separately to elucidate their differences and areas of responsibility.

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Rackspace technology—Award-winning, multi-cloud modernization powered by VMware

CIO

Innovation and agility are key indicators of business success. The question is, how do we provide the right technology and ease of use so our customers can gain a competitive advantage and solve their business challenges?” says Adrianna Bustamante, vice president of global channel and alliances for Rackspace Technology.

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HPE—Taking an award-winning approach to overcome customer modernization challenges

CIO

HPE has a long history of helping its customers overcome even the toughest business challenges. HPE’s mission is to help people grow and evolve,” says Joseph George, HPE’s global vice president of HPE strategic alliance marketing. VMware Cross-Cloud managed services make things as frictionless as possible,” George says.

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14 Winning B2B Marketing Strategies for SaaS Businesses

mention

In today’s crowded market, B2B businesses have to up their marketing game to stand out from the crowd. But with so many different marketing strategies, it can be tough to know which ones are right for your business. That’s why we’ve put together this list of the top B2B marketing strategies for SaaS businesses.

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10 best practices when partnering for strategic skills

CIO

“There’s absolutely an overarching trend we’re witnessing of organizations entering into more strategic partnership agreements to ensure access to critical talent and expertise,” says Greg Sarafin, global alliance and ecosystem leader at EY. Dig into talent management details. D ue diligence pays off. It’s an interesting combination.”

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Lufthansa’s digital future takes flight with ‘Digital Hangar’

CIO

A new business unit, which also has hubs in Brussels, Frankfurt, Gdansk, Vienna, and Zurich, Digital Hangar was founded in September 2022 with the aim to create the world’s best-connected travel experience, incorporating both in-person and digital services. In June, the Lufthansa Group’s Digital Hangar touched down in Barcelona.

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7 ways to ruin you IT leadership reputation

CIO

Walker, a business consultant and coach. Here’s a look at the seven top ways CIOs unintentionally manage to grind their professional status into the ground. If you can effectively communicate with both the business and the IT departments, you’ll be well on your way to building a strong reputation,” he notes.

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