article thumbnail

3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally

Cleverx

Building a strong foundation in both areas will provide your organization with superior marketing intelligence which can pave the way to developing more relevant marketing strategies, improving performance, or knowing whether investment in a new market, product or service is a viable proposition.

article thumbnail

AlphaSense for Investment Banking

Alpha Sense BI

Artificial intelligence (AI) and smart market intelligence solutions are the key to keeping banks competitive in unpredictable markets. They allow analysts to maintain a birds-eye view of their market landscape while drilling down into the sectors, companies, industries, and trends that matter most to them.

Banking 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Market Research Tools to Take Advantage of in 2022

Owler

The tools available today can help gather market data on areas, including: Demographics Pricing Benchmarking Workflow Purchase patterns By studying these types of metrics, businesses can evaluate the potential success of a new product and build a marketing campaign backed by consumer data. Learn more

article thumbnail

How to Conduct Competitive Intelligence Research

Owler

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Competitive intelligence research answers questions such as: What are my competitors’ strengths and weaknesses?

article thumbnail

The Right Data Reveals What’s Around Every Corner

Netbasequid

Unfortunately, many companies only take advantage of these opportunities when forced to do so. However, forward-thinking companies identified areas of need and created new paths to success, with many relying on AI-powered market research. One way that data provided a distinct advantage was around patent discovery.

Gaming 97
article thumbnail

What Is Competitive Intelligence & How Is Your Competition Using It?

Netbasequid

There’s never been a better use case for this social media analytics and market intelligence combo. When it comes to identifying these new opportunities, you need powerful competitor auditing capabilities and top-notch market intelligence. And this is where competitive intelligence tools come in.

article thumbnail

From Baseline to Breakthrough: A Guide to Measuring ROI and Improving Brand Health

Netbasequid

Competitive advantage: Investing in high-return channels helps companies outperform the competition long-term. Establishing Brand Health Benchmarks In our report, we guide brands through setting up initial benchmarks. How does one start?