Remove Advantage Remove Algorithm Remove Commerce Remove Research
article thumbnail

Digital listening reveals 3 leading innovation drivers

CIO

According to research sponsored by techradar.pro, an astonishing 39% of U.S. To gain perspective, Iron Mountain sponsored research by Quadrant Strategies, which used digital listening technologies to study public online conversation trends among enterprise decision-makers. and tokenization.

article thumbnail

Social commerce: A guide for brands and retailers

bazaarvoice

The social commerce renaissance continues. One nice side effect to this, though — aside from the continued influx of quality memes — is the sustained rise of social commerce. One nice side effect to this, though — aside from the continued influx of quality memes — is the sustained rise of social commerce.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI is Driving Huge Changes in Omnichannel Marketing

Smart Data Collective

The Forbes Research Council wrote an article in October citing research showing that 71% of customers now expect a personalized experience. One solution to this challenge is omnichannel e-commerce, a customer-focused, AI-driven strategy that aims to provide a seamless shopping experience across multiple channels.

Commerce 300
article thumbnail

Data tokenization: A new way of data masking

CIO

While researchers examined the pandemic in relation to how companies managed to keep afloat in such an unprecedented situation, auditors assessed the increased data vulnerability, lack of data compliance, and costs incurred by such events. The second data tokenization approach involves no vault.

Loss 597
article thumbnail

The Importance of Leveraging Analytics in Ecommerce Website Design

Smart Data Collective

The e-commerce sector is among those that has relied most heavily on analytics technology. Many e-commerce sites are discovering more innovative ways to apply data analytics. One of the most important benefits of analytics in e-commerce is in the web design process. However, this entails many issues beyond the design itself.

Commerce 276
article thumbnail

8 Steps to Leveraging Analytics to Create Successful Ecommerce Stores

Smart Data Collective

How Can Your New Ecommerce Startup Take Advantage of Analytics Technology? You can figure out how to take the online market for your goods and services by storm by following our guide to creating an e-commerce store! These algorithms are getting better all the time. But how do you go about dong this?

Commerce 294
article thumbnail

CIOs grapple with the ethics of implementing AI

CIO

Research is under way to correct biases, using synthetic data to address attributes such as gender, race, and ethnicity, he says, “but there will always be a need for a human-centric lens to be applied.” “Companies must fortify against attacks that could mislead AI models and result in ill-informed decisions.