Zoominfo

OCTOBER 28, 2018

Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. What are B2B technographics?

Commerce 177

Commerce Sales Competitive Technology 177

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2. Get a Demo 2.

Marketing 130

Marketing Marketing Alliance Market Intelligence 130

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. The marketer’s version of the chicken or the egg. Like other things in marketing, the answer can be found by focusing on your customer. It’s a win-win. Which Comes First — the Content or the Audience?

Profiling 130

Profiling Win Commerce Sales 130

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework. When Do You Need a Go-to-Market Strategy?

Marketing 130

Marketing Marketing Sales Advantage 130

Zoominfo

OCTOBER 28, 2018

What happens when two companies have identified the same target audience and have access to the same demographic and firmographic prospect data? The company with technographic data that is going to have the upper hand. What Are Technographics? Why Is Technographic Data So Important?

Commerce 100

Commerce Sales Competitive Technology 100

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base.

Marketing 218

Marketing Marketing Sales Benchmarking 218

Zoominfo

JANUARY 31, 2023

What’s the difference? As a ZoomInfo user and partner , there is no way I could do my job without the firmographic, technographic, and demographic information and filters in SalesOS. Today’s sales teams have the ability to use tools that would simply blow the mind of someone who first came up in the industry just 10 years ago.

Sales 130

Sales Startups Sales Enablement Information 130

Zoominfo

FEBRUARY 7, 2018

From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. How is Facebook’s new algorithm different? It’s no secret, the social media landscape is constantly evolving.

Algorithm 180

Algorithm Marketing Marketing Profiling 180

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Benchmarking 225

Benchmarking Education Sales Win 225

Zoominfo

SEPTEMBER 14, 2020

While different companies may incorporate different steps, most sales processes involve. Yet a B2B sales cycle can take anywhere between three and nine months , sometimes, even longer. You know the saying, “if it ain’t broke, don’t fix it?” Well, what if you don’t know it’s broken? In the world of B2B, things change quickly.

Sales 162

Sales Profiling Win Management 162

Zoominfo

SEPTEMBER 14, 2020

While different companies may incorporate different steps, most sales processes involve Prospecting Initiating contact Identifying needs Presenting offers Establish KPIs Closing a deal And once you’ve closed a deal, you start all over again (hopefully with a better list of referrals or repeat sales). It’s time to optimize.

Sales 130

Sales Profiling Win Management 130

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Win 82

Win Marketing Marketing Profiling 82

CXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. The cash-strapped platform had limited budget and no brand awareness outside their local market.

Marketing 87

Marketing Marketing Predictive Analytics Sales 87

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Benchmarking 130

Benchmarking Education Sales Marketing 130

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience.

Business 133

Business Competitive Landscape Travel Benchmarking 133

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Whether you realize it or not, marketers can use surveys to reach important business goals. But, we have a simple fix—surveys! Let’s get started!

Business 100

Business Competitive Landscape Travel Benchmarking 100

Zoominfo

AUGUST 16, 2023

As the velocity, volume, and variety of data increases, many businesses struggle with unreliable data that doesn’t offer valuable insights, leading to significant losses. In fact, a Gartner survey found that companies attribute an average of $15 million in losses each year to bad data. What is Data as a Service (DaaS)?

Profiling 130

Profiling Loss Security Security 130

Zoominfo

AUGUST 30, 2023

Modern go-to-market teams have the tools, data, and tactics that would make their predecessors wildly jealous. Buyers who are in the market today probably haven’t asked for a meeting. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. What is Intent Data?

Sales 147

Sales Advantage Advantage Research 147

Zoominfo

NOVEMBER 16, 2021

Data-driven decisions are the backbone of any thriving sales or marketing team, shaping strategies and influencing customer and prospect communications on a daily basis. The ZoomInfo integration provides HubSpot CRM users with the real-time data they need to get their jobs done, regardless of the data’s original source.

Sales 130

Sales Marketing Marketing Information 130

Zoominfo

MARCH 15, 2023

While things may feel unsettled, the good news is that there are clear priorities for B2B marketers to focus on in 2023. My sense is that marketing has three core responsibilities: to drive revenue, nurture the brand, and optimize the customer experience.

Sales 130

Sales Marketing Marketing Profiling 130

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. A time where our customers are less reliant on heroic outlier performances, and more grounded in a scalable, predictable approach fueled by data-driven enablement, orchestration, and execution.

Profiling 246

Profiling Intelligence Intelligence Sales 246

Zoominfo

OCTOBER 5, 2021

By leveraging first-party and third-party data, you can better understand anonymous website visitors and create unique “red carpet” experiences for your audience. The difference between website personalization and ads? This process requires a website personalization tool and a third-party data provider.

Banking 130

Banking Profiling Marketing Marketing 130

Zoominfo

JUNE 6, 2023

As long as humans are entering data into marketing forms, email signup lists, and CRM systems, duplicate data will never truly go away. And as the volume of data collection and processing continues to increase , the potential for duplicate data to cause havoc will only grow. How much damage can it do?

IT 130

IT Win Sales Research 130

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. A time where our customers are less reliant on heroic outlier performances, and more grounded in a scalable, predictable approach fueled by data-driven enablement, orchestration, and execution.

Profiling 130

Profiling Sales Commerce Intelligence 130

Zoominfo

MAY 13, 2019

Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. But, anyone in sales will tell you that finding and maintaining high-quality data is a full-time job.

Sales 199

Sales Research Information Management 199

Zoominfo

FEBRUARY 23, 2018

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Data is a big investment — and as a buyer, you should never trust a data provider company without first understanding where that information comes from.

Sales 100

Sales Marketing Marketing Research 100