Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Marketing 130

Marketing Marketing Sales Sales Enablement 130

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Sales 201

Sales Marketing Marketing Brainstorming 201

Alpha Sense BI

NOVEMBER 8, 2023

As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Ultimately, the research you conduct within AlphaSense doesn’t have to stop at discovery. Did they upgrade/downgrade/etc?

Competitive Intelligence 95

Competitive Intelligence Battlecard Competitive SWOT 95

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Intent Data: How it Works Intent data detects what your leads and accounts are actively researching on third-party sites across the web. We also run a live feed of companies spiking on various topics.

Due Diligence 130

Due Diligence Capital Sales Enablement Sales 130

ArchIntel

FEBRUARY 24, 2021

While the true impact of automation on jobs is still the subject of much speculation, there is no doubt that the artificial intelligence market in the United States is growing by leaps and bounds. She also holds a master’s degree in professional communications and marketing from Clark University. ArchIntel™ -. reached some $6.45

Competitive Intelligence 104

Competitive Intelligence Intellectual Property Marketing Marketing 104

Evalueserve

MARCH 1, 2021

In this edition of the series, we put Smriti Singh in the spotlight and learn how sales and marketing teams are relying on CI, and how Sales Radar will empower teams. . Overall, I have about 17 years of experience, mostly focusing on research and sales intelligence.

Competitive Intelligence 98

Competitive Intelligence Competitive Intelligence Intelligence 98

WideNARROW

JULY 27, 2023

As a market intelligence professional, it is essential to keep up with the rapidly changing business environment that your organization operates in and make decisions that are informed by the wealth of data available.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

ArchIntel

MAY 18, 2021

Planning software company Anaplan is looking to hire a manager of competitive intelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Currently, the company is making efforts to grow its competitive intelligence program.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Primary Intelligence

FEBRUARY 22, 2023

The future of sales enablement is providing custom, rep-specific coaching in the flow of work. About Corporate Visions Corporate Visions is the leading provider of science-backed revenue growth services for sales, marketing, and customer success. DRAPER, UT. , Feb.

Intelligence 104

Intelligence Intelligence Intellectual Property Loss 104

Zoominfo

MAY 23, 2019

In fact, according to research, companies that have embraced a data-driven culture are three times more likely to be substantially ahead of their competitors financially ( source ). On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. Simple enough, right? Stuck for data ideas?

Retail 188

Retail Sales Enablement Loss Sales 188

ArchIntel

FEBRUARY 2, 2022

The United States’ cybersecurity market will generate annual revenues of around $58 billion in 2022, a report by Statista forecasted. cybersecurity market could be posting as much as $76 billion, the study further said. cybersecurity market could be posting as much as $76 billion, the study further said.

Profiling 104

Profiling Competitive Intelligence Startups Sales Enablement 104

Digital B2B Marketing

OCTOBER 29, 2013

One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. When you see a sales pitch full of statistics, how do you differentiate the real story from the spin? If you were doing the research, what else would you want to know?

Marketing 75

Marketing Marketing Sales Enablement Research 75

Zoominfo

NOVEMBER 1, 2022

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. A recession can be a great opportunity to grow It’s easy to panic when the market is shaky — and many companies do. They implement aggressive cost-cutting strategies and initiate layoffs. Get a Demo 3.

Win 100

Win Sales Enablement Sales Marketing 100

Zoominfo

APRIL 2, 2018

A sales rep using a direct dial is 147% likelier to reach a prospect at the VP level than a rep who is not using a direct dial. Unless you want to spend countless hours on prospect research , your best bet is to enlist the help of a B2B data provider. Facilitate better sales and marketing alignment.

Sales 207

Sales Management Sales Enablement Research 207

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. Sales strategies vary based on the customer segment, region , and team structure.

Sales 130

Sales Sales Enablement Technology Technology 130

Zoominfo

OCTOBER 14, 2018

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. Low-quality data can impact every aspect of a business—particularly sales and marketing.

Sales 198

Sales Sales Enablement Market Intelligence Intelligence 198

Zoominfo

JULY 18, 2018

More Informed Buyers: B2B decision-makers often have in-depth knowledge of market and product options prior to speaking with a sales rep. Sometimes, even more so than your own sales experts. For this reason, we recommend working with a B2B contact database or sales enablement tool. Prepare notes.

Sales 180

Sales Knowledge Sales Enablement Security 180

Owler

MAY 26, 2022

It really boils back down to having good solid processes in place,” said Joe Venuti, Vice President of Sales Development at UpKeep. An example of this process is ensuring sales and marketing work hand-in-hand to develop messaging. That's what these [sales enablement] tools provide you with.” The math works.

Sales 72

Sales Sales Enablement Sports Research 72

Zoominfo

SEPTEMBER 25, 2018

If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts. The Ultimate List of Sales Podcasts.

Sales 269

Sales Startups Entertainment Capital 269

Zoominfo

APRIL 11, 2019

A sales rep using a direct dial is 147% likelier to reach a prospect at the VP level than a rep who is not using a direct dial. Unless you want to spend countless hours on prospect research, your best bet is to enlist the help of a B2B data provider. Facilitate better sales and marketing alignment.

Sales 100

Sales Management Sales Enablement Research 100

SCIP

JUNE 7, 2021

Crayon/SCIP research has shown that 61% of organizations have seen a positive revenue impact from CI. best practices for CI to support sales, marketing, and go-to-market success, SCIP has 2 workshops planned. Build battlecards sales will actually use. Boost Go-To-Market Success? ? To give members?

Battlecard 52

Battlecard SCIP Win Sales Enablement 52

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. B2B buyers spend 27% of their purchase consideration time conducting independent research online , compared to only 5–6% with a sales rep. Break into new markets?

Sales 100

Sales Profiling Sales Enablement Gaming 100

SCIP

JULY 29, 2021

Over 1,500 professionals, from CI directors to Product Marketers, have successfully completed SCIP trainings, giving us an average "overall value" score of 4.9 Tools & Practices to Boost Go-To-Market Success. "I Optimize Go-To-Market strategy ( Win/Loss, voice of the customer, use insights to enhance sales messaging ).

SCIP 40

SCIP Competitive Intelligence Sales Enablement Win 40

Zoominfo

OCTOBER 14, 2018

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. The Problem with your Data Low-quality data can impact every aspect of a business—particularly sales and marketing.

Sales 100

Sales Sales Enablement Market Intelligence Intelligence 100

Zoominfo

JANUARY 31, 2023

The companies are segmented by sales rep headcount:: 10+ sales reps for small and medium businesses 30+ sales reps for mid-market 100+ sales reps for enterprise We’re selling to CEOs, vice presidents of sales, sales directors, and sales managers. did in six minutes.

Sales 130

Sales Startups Sales Enablement Information 130

Alpha Sense BI

JULY 14, 2023

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. How are their customer reviews and market ratings? Does it offer access to exclusive content and competitive insights?

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

Zoominfo

MAY 8, 2019

Instead, sales organizations require deeper, more sophisticated insight into their target contacts and companies. This shift led to the intertwining of concepts and phrases like technographic data, sales intelligence, sales enablement, and sales prospecting tools. Spend less time searching and more time selling.

Sales 193

Sales Sales Enablement Learning Intelligence 193

Zoominfo

SEPTEMBER 30, 2018

Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. Today, we’re sharing our list of the best sales podcasts on the web from some of the biggest sales personalities.

Sales 100

Sales Startups Sales Enablement Capital 100

Zoominfo

MAY 10, 2018

Often, in the corporate world, sales professionals are praised for multitasking—yet, working on too many things at once can be a huge productivity suck. In fact, research shows that when employees multitask, their overall productivity declines and the quality of their work suffers. Will this require more preparation and research?

Sales 236

Sales Research Benchmarking Sales Enablement 236

Zoominfo

JUNE 6, 2019

The ultimate goal is to nurture your prospects through the sales funnel until they eventually make a purchase. In fact, research shows 50% of sale’s time is wasted on unproductive prospecting ( source ). To put it simply, without a deep understanding of your target audience, your sales efforts will fail.

Sales 100

Sales Sales Enablement Research Win 100

Owler

FEBRUARY 22, 2021

This means for the first time you will be able to do very broad industry or location tracking like all companies in San Francisco or all companies in Sales Enablement, receive dynamic real-time updates, and more easily follow the companies that matter to you. Learn more about Kaptio ?

Travel 103

Travel Competitor Analysis Sales Enablement Competitive Intelligence 103

Zoominfo

JULY 21, 2018

More Informed Buyers: B2B decision-makers often have in-depth knowledge of market and product options prior to speaking with a sales rep. Sometimes, even more so than your own sales experts. For this reason, we recommend working with a B2B contact database or sales enablement tool.

Sales 100

Sales Knowledge Sales Enablement Security 100

Fuld

NOVEMBER 1, 2021

Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution. For a sample copy of this battlecard, please contact: Christian Schena.

Battlecard 52

Battlecard Competitive Intelligence Win Competitive 52

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Featured Video: What is the Real Deal of Sales?

Sales 187

Sales Win Gaming Research 187

Zoominfo

OCTOBER 20, 2019

In the job market yourself? Read our guide on landing a B2B sales job. Persistent In B2B sales, a rep who gets discouraged easily will not go far. Do they research the prospect’s company? — Looking for more ways to improve your sales performance or hire the right talent? Contact ZoomInfo today!

Sales 130

Sales Sales Enablement Technology Technology 130

Zoominfo

APRIL 15, 2018

Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. Gather and analyze this data so you can prove how effective data-driven sales can be. Consider researching other companies in your industry that implemented data-driven strategies.

Sales 170

Sales Startups Technology Technology 170

Owler

AUGUST 18, 2022

How Can AI Be Used in Sales? According to McKinsey analysts, artificial intelligence will significantly impact marketing and sales enablement across world businesses, potentially generating $1.4 AI-empowered CRM may send updates on potential leads to ensure a sales opportunity doesn’t slip through the cracks.

Sales 52

Sales Intelligence Intelligence Algorithm 52