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What is data analytics? Analyzing and managing data for decisions

CIO

The chief aim of data analytics is to apply statistical analysis and technologies on data to find trends and solve problems. Data analytics has become increasingly important in the enterprise as a means for analyzing and shaping business processes and improving decision-making and business results.

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16 Market research companies in Chicago for reliable consumer insights

ATTEST

Market research companies help you discover these needs in target markets through things like surveys, focus groups and product testing. Market research also helps you create a marketing strategy and improve user experience with actionable insights into your target market. Company Best for No.

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Top 13 market research firms in New York City for real consumer insights

ATTEST

If you’re a marketer or insights professional looking for insights into your target audience, then look no further than the Big Apple. The market research industry is big and ever-changing, but there are some settled market research companies in New York that will help you make sense of your consumer knowledge.

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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Big data can be very valuable for product marketing. However, investing in new technology is not going to be valuable without the right strategy in place. Once you have outlined your strategy, you can start brainstorming ways to use data analytics technology to make the most of it. Make sure you have a clear goal.

Marketing 245
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8 Steps to Leveraging Analytics to Create Successful Ecommerce Stores

Smart Data Collective

Analytics technology is taking the ecommerce industry by storm. Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are.

Commerce 291
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Telecommunications Industry Offering Crucial Socioeconomic Services Amid COVID-19 Pandemic

ArchIntel

Susan Addis Sr Market Research Mngr AT&T. Executive Profile: Susan Addis, Senior Market Research and Analysis Manager at AT&T. Susan Addis serves as the senior market research and analysis manager at telecommunications company AT&T.

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11 Innovative advertising and creative testing companies for ads that convert

ATTEST

These companies and tools offer invaluable services like assessing ad resonance, gauging emotional responses, and predicting ad performance. And you’re not alone—our team of expert market researchers is here to guide you, ensuring your creative and advertising testing are on point and insightful. New to research?