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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Startups 257
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5 top ERP trends for 2022 — and their implications for IT leaders

CIO

Customization gives way to standardization The traditional practice of enterprise technology leaders customizing an ERP solution to meet their specific enterprise or business needs is giving way to implementing an off-the-shelf solution. For instance, the finance module is a key component of an ERP solution.

IT 900
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The Evolution of Pharma Market Research

Alpha Sense BI

By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced market intelligence platforms.

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Top 15 market research companies in the United States (US) 

ATTEST

Market analysis is key to how you find and capitalize on market trends before your competitors do. You can start by outlining research goals and needs. But let’s be real, making data-driven decisions is a whole lot easier with top market research firms by your side. Speak to the research experts 2.

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16 Market research companies in Chicago for reliable consumer insights

ATTEST

Market research companies help you discover these needs in target markets through things like surveys, focus groups and product testing. Market research also helps you create a marketing strategy and improve user experience with actionable insights into your target market. Company Best for No.

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Seven Benefits of Using AI to Perform Text Analysis

Smart Data Collective

Artificial intelligence is often portrayed as a technology that will make robots rule over humans. When machines can easily procure needed information from a pile of unorganized data, you know the benefits of such technology are enormous. NLP technology analyses all types of documents, no matter how big their size.

Analysis 293
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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

According to market research, however, 42 % of corporate marketers don’t use this strategy. Typically, segmentation is a customization technique to build and send subscribers relevant and personalized email newsletters. There are several methods and technologies available for segmenting client data.

Marketing 302