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How to Conduct Consumer and Retail Market Research

Alpha Sense BI

The consumer and retail (C&R) industry is evolving rapidly due to a combination of new innovations and technologies, shifts in consumer preferences and behaviors, and macroeconomic events hindering sector growth. To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research.

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The 6 Market Intelligence Themes Driving H2 2023

Alpha Sense BI

Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective market intelligence (MI)—from strategy and business development, to IR, all the way to consulting. AdTech The consumer and retail industry may be the most affected by economic hardships, and therefore, conditional purchasing behavior.

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Consumer and Market Research Predictions for 2023

Netbasequid

So, let us look at some of the consumer and market research predictions hoping they will put you in a winning position. In-House Market Research. Faced with the heavy demands of the current business environment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.

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What Is Agile Market Research and Why Is It Important?

Netbasequid

Agile research to the rescue! Modern businesses have adopted agile market research as an answer to the dynamic environment in which they operate. What does this mean; how is it different from traditional market research; and why should you do it? What Is Agile Market Research? Let’s find out.

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The Difference Between Consumer Insights & Market Research 

Netbasequid

There are two distinct data sets available to brands: consumer insight, which focuses on people and is a combination of social web, reviews, comments and many other places where consumers congregate; and market research, which captures real-time industry intel from different, but equally powerful sources, including news media.

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How Market Research Helps Brands Create Better YouTube Shorts

Netbasequid

And market research is helping brands create better YouTube Shorts to reach them! How does this look and why should your brand consider adding YouTube Shorts to your own marketing strategy moving forward? This is great news for retailers.

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How Consumer and Retail Companies Can Better Navigate Economic Uncertainty

Alpha Sense BI

And the consumer and retail sector, in particular, is sensitive to the ups and downs of the market, as this industry is usually the most heavily impacted by periods of economic uncertainty. Unlike most other industries, the consumer and retail space is directly affected by changes in consumer psychology, attitudes, and preferences.

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