CIO

SEPTEMBER 15, 2023

Women leaders are switching jobs at rates far higher than their male counterparts as they demand more from their employers and show they’re willing to go elsewhere to get it. That trend is substantiated by recent research from McKinsey. Given this reality – and the business world’s drive to create more diverse and inclusive leadership teams – the pressure is now on companies to hold on to the few women leaders they already have.

Travel 869

Travel Innovation Research Analysis 869

Crayon

SEPTEMBER 15, 2023

A few days ago, we started collecting responses for our 2024 State of Competitive Intelligence survey. As I’m writing this, the sample size is still very small (42 responses), but the early results are interesting nonetheless.

Advantage 325

Advantage Advantage Competitive Intelligence Competitive 325

Smart Data Collective

SEPTEMBER 13, 2023

Welcome to 2023, the age where screens are more than mere displays; they’re interactive communication portals, awash with data and always hungry for more. It’s time to dig deeper into the nexus of Big Data, Analytics, and Kitcast Digital Signage , the new frontier of business intelligence that’s transforming our interaction with the commercial environment, one digital billboard at a time.

Algorithm 282

Algorithm Retail Business Intelligence Intelligence 282

Chris Webb BI

SEPTEMBER 10, 2023

While I was at the Data Scotland conference in Edinburgh on Friday (great event by the way) I stopped by the Tabular Editor stand and got the nice people there to give me a demo of their new tool, DAX Optimizer. It’s currently in private beta but if you’re curious to learn more, Nikola Ilic has already blogged about it in detail here. Rather than blog about the tool itself – there’s no point repeating Nikola’s post – I thought it would be good to answer a ques

Innovation 246

Innovation Learning Business IT 246

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

CIO

SEPTEMBER 14, 2023

What is a data engineer? Data engineers design, build, and optimize systems for data collection, storage, access, and analytics at scale. They create data pipelines that convert raw data into formats usable by data scientists, data-centric applications, and other data consumers. Their primary responsibility is to make data available, accessible, and secure to stakeholders.

Knowledge 841

Knowledge Data Mining Algorithm Management 841

Smart Data Collective

SEPTEMBER 10, 2023

The internet offers many benefits for kids. These include music, interactive games, communicating with teachers or friends, or researching things for school. The internet is also like a big, dangerous city that has no police. Big data tracks their information and movements online, while kids can also be exposed to cyberbullies, identity theft, inappropriate content, and online predators.

Education 274

Education Gaming Banking Analysis 274

mention

SEPTEMBER 15, 2023

In the current times, thriving in business hinges on the support of its customers. While product quality, innovation, market understanding, and operational efficiency are all pivotal, the ultimate game changer is user satisfaction. Understanding what users like, how they see your business, and creating an experience they love – that’s the key.

Innovation 157

Innovation Marketing Marketing Algorithm 157

CIO

SEPTEMBER 11, 2023

When it comes to fostering digital literacy in the C-suite, Michael Seals literally wrote the book. At his company, anyway. In tandem with his job as chief digital officer and senior vice president of strategy at Hussman, Seals got a Ph.D. in business administration and wrote his dissertation on digital acuity and intelligence in “incumbent companies.

Education 844

Education Win Retail Technology 844

Crayon

SEPTEMBER 14, 2023

We randomly selected 116 companies and analyzed their competitors' online activity. We found a 432% year-over-year increase in AI-related content.

Research 325

Research 325

Advertisement

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Smart Data Collective

SEPTEMBER 10, 2023

Last year, the market for cloud computing services was worth over $483 billion. There are many factors driving this growth. We have talked at length about the benefits of cloud technology. The cloud has led to tremendous changes in the way digital businesses operate. One of the sectors that has been most heavily affected is the network-as-a-service sector.

Technology 269

Technology Technology Startups Gaming 269

Zoominfo

SEPTEMBER 12, 2023

Demand for generative AI has reached a fever pitch in business — and like a lot of tech trends, the early waves of excitement are starting to collide with bottom-line reality. As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data.

Business 147

Business Profiling Finance Retail 147

CIO

SEPTEMBER 15, 2023

After laying off 8,000 staffers in January, Salesforce is now planning to hire at least 3,300 employees. The plan includes rehiring some of the former employees. Salesforce is looking at a large recruitment drive as it plans to invest in new areas such as generative AI and push some of its popular products, such as the Data Cloud, CEO Marc Benioff, and chief operating officer Brian Millham told Bloomberg in an interview.

IT 824

IT Commerce Sales Globalization 824

Dataversity

SEPTEMBER 13, 2023

Cloud computing has enabled many organizations to improve the scalability and flexibility of a variety of crucial business functions. As migration to cloud-based solutions gains momentum, understanding the total cost of cloud adoption is crucial. Cloud economics, in particular, is a framework that has been tailored to evaluate and enhance the financial dimensions of harnessing […] The post How Cloud Economics Help Businesses Build Cyber Resilience in the Cloud appeared first on DATAVERSITY

Business 128

Business Security Security Management 128

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. Global companies are projected to spend over $9.7 billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Last month, we talked about the merits of using data analytics to get a better understanding of your competitors.

Startups 256

Startups Market Research Marketing Research Intellectual Property 256

SpyFu

SEPTEMBER 11, 2023

Remarketing (or retargeting) is a powerful marketing technique aimed at converting high-intent users who have had past interactions with your brand. In this type of marketing, marketers redeliver certain ads to users based on their past interactions with their business. There are several advertising platforms that you can use, but Google Ads (AdWords) is one of the most powerful ones.

Sales 98

Sales Capital Business Marketing 98

CIO

SEPTEMBER 12, 2023

As I reflect on the biggest technology innovations during my career―the Internet, smartphones, social media―a new breakthrough deserves a spot on that list. Generative AI has taken the world seemingly by storm, impacting everything from software development, to marketing, to conversations with my kids at the dinner table. At the recent Six Five Summit , I had the pleasure of talking with Pat Moorhead about the impact of Generative AI on enterprise cybersecurity.

Intelligence 796

Intelligence Intelligence Security Security 796

Dataversity

SEPTEMBER 11, 2023

Hello! I’m Mark Horseman and welcome to The Cool Kids Corner. This is my monthly check-in to share with you the people and ideas I encounter as a data evangelist with DATAVERSITY. (Read last month’s column here.) This month, we’re talking about the interplay between Data Governance and artificial intelligence (AI). What do we need […] The post The Cool Kids Corner: The Interplay Between Data Governance and AI appeared first on DATAVERSITY.

Intelligence 117

Intelligence Intelligence Education Information 117

Advertisement

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Smart Data Collective

SEPTEMBER 13, 2023

AI technology becomes more vital for businesses with each passing day. One of the most important yet often overlooked benefits of AI is that it can help businesses bolster their digital security. A growing number of hackers are using AI to perpetuate cyberattacks. Cybersecurity professionals need to use AI as well if they hope to combat these growing threats.

Security 252

Security Security IT Business 252

GrowbyData

SEPTEMBER 11, 2023

At GrowByData, we analyzed Amazon’s spending on Google Shopping Ads during July 2023 Prime Day and compared it to the 2022 versus 2023 Share of Voice trends. We found that Amazon dominated Google Shopping Ads during July 2023 Prime Day. However, we noticed a drop in Amazon’s domination in 2023 Prime Day versus 2022 across a few categories.

Commerce 94

Commerce Competitive Landscape Retail Competitive 94

CIO

SEPTEMBER 12, 2023

The stock prices are soaring. Everyone is still amazed by the way the generative AI algorithms can whip off some amazing artwork in any style and then turn on a dime to write long essays with great grammar. Every CIO and CEO has a slide or three in their deck ready to discuss how generative AI is going to transform their business. The technology is still in its infancy but the capabilities are already undeniable.

Algorithm 769

Algorithm Knowledge Intelligence Intelligence 769

Dataversity

SEPTEMBER 11, 2023

Organizations have become highly data-centric in the past years, increasing complications and costs as the volume of data rose. However, data integrity issues alone cost organizations $12.9 million annually, on average, according to Gartner. Because of this, data professionals have spent valuable time, resources, and brainpower on identifying and solving data issues rather than higher-value tasks. […] The post Top Data Migration Considerations for Data Teams appeared first on DATAVERSITY.

Education 104

Education Information 104

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Smart Data Collective

SEPTEMBER 12, 2023

AI technology is rapidly changing the software industry. One analysis found that the market for AI in the profession is expected to be worth over $600 million within the next three years. We have talked a lot about the ways that AI technology is improving the quality of software. We even pointed out that AI can improve the development of low-code frameworks.

Profiling 250

Profiling Predictive Analytics Algorithm Analysis 250

Kompyte

SEPTEMBER 12, 2023

As a product marketing manager, your role revolves around bringing teams together. In fact, making sure everyone in your organization is on the same page is vital to the success of your positioning, messaging, and go-to-market strategy.

Loss 79

Loss Win Management Analysis 79

CIO

SEPTEMBER 13, 2023

Generative AI will soon be everywhere — including in Salesforce’s Net Zero Cloud environmental, social, and governance (ESG) reporting tool. Salesforce will add new features to Net Zero Cloud to automate some aspects of preparing ESG reports — something investors and regulators are increasingly paying attention to — and later upgrading them with new generative AI capabilities.

Value Chain 754

Value Chain Globalization Finance Technology 754

Dataversity

SEPTEMBER 15, 2023

Organizations all over the world – both profit and nonprofit – are looking at leveraging data analytics for improved business performance. Findings from a McKinsey survey indicate that data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times more profitable [1]. Research by MIT found that digitally mature firms are 26% […] The post Introducing the Data Analytics Fabric Concept appeared first on DATAVERSITY.

Research 73

Research Predictive Analytics Business Education 73

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Smart Data Collective

SEPTEMBER 13, 2023

Artificial intelligence is starting to have a huge impact on the way many companies around the world operate. One of the biggest reasons that biggest ways that AI is changing the business world is with marketing. One recent survey found that 61.4% of marketers use AI in marketing to some degree or another. AI technology is especially beneficial with digital marketing, since digital marketers can take advantage of large amounts of data to optimize their strategies.

Learning 245

Learning Marketing Marketing Algorithm 245

Weidert Group

SEPTEMBER 14, 2023

AI Web. AI Campaigns. Chat AI. Predictive AI. Smart CRM. Agent AI. Is there anything that artificial intelligence (AI) can’t do? We’re not actually sure after experiencing INBOUND 2023 in Boston last week. The overriding theme of the annual event was no doubt artificial intelligence and the influence it’s having on the inbound marketing world… and even the entire world.

Intelligence 59

Intelligence Intelligence Marketing Marketing 59

CIO

SEPTEMBER 11, 2023

Scaled Agile Framework (SAFe) explained The Scaled Agile Framework encompasses a set of principles, processes, and best practices that helps larger organizations adopt agile methodologies , such as Lean, Kanban, and Scrum , to deliver high-quality products and services faster. SAFe is particularly well-suited to complex projects that involve multiple large teams at the project, program, and portfolio levels.

Business 714

Business Due Diligence Knowledge Innovation 714