Cipher
JANUARY 25, 2021
Competitive analysis has benefits for virtually every business. And yet, many businesses abandon competitive intelligence initiatives soon after they’ve begun. This stems from what we call the CI cycle of death , a faulty approach to CI that quickly becomes the elephant you can’t eat (not even one bite at a time).
Crayon
JANUARY 28, 2021
At this point, you’ve got a strong grasp on competitive intelligence (CI). You know what it is, why it’s important, and how to gather it. If you’re really on your game, you might even be proficient in the analysis of competitive intelligence. That’s awesome. But, as you know, manually gathering and analyzing intel requires a substantial time investment — an investment you’d eventually like to get a return on.
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Smart Data Collective
JANUARY 27, 2021
Cryptocurrencies have become very important in the modern economy. They have also created numerous opportunities for informed investors to create diversified portfolios and take advantage of a market for assets that provide an exceptional ROI. Machine learning technology has made cryptocurrency investing opportunities more lucrative than ever. The impact of machine learning on the market for bitcoin and other cryptocurrencies is multifaceted.
Zoominfo
JANUARY 27, 2021
If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Instead of manually targeting prospects, lookalike modeling automatically produces ideal prospects based on the collective traits of converting customers.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cipher
JANUARY 27, 2021
If you’ve been in business for any length of time, you know that assessing strengths, weaknesses, opportunities and threats is a regular exercise. Internal SWOT analyses have a ton of benefits and can shed light on areas of struggle and opportunities for growth. But a deeper look at what’s going on inside your company isn’t the only useful way to use this assessment.
Crayon
JANUARY 26, 2021
Today is a great day because you’ve just been hired to spearhead a competitive intelligence (CI) program at your company. When you’re starting a new initiative and integrating a new practice into an existing business strategy, you want to make sure you’re as prepared as possible. Competitive intelligence has many moving parts and is a process that is never truly done, so laying a strong foundation is key.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Zoominfo
JANUARY 23, 2021
If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. Let’s jump in. What are Prospecting Techniques? Sales prospecting techniques are the tactics a salesperson uses to find new customers.
Primary Intelligence
JANUARY 28, 2021
You’ve held focus groups. You’ve conducted surveys. You’ve analyzed customer interactions and coached your sales team on all the latest and greatest closing techniques. Yet, your sales and revenue remain flat. Frustrated, you continue doing what you’ve always done because, well, what else are you going to do? As a small or medium-sized business, there doesn’t seem to be an answer besides spending an inordinate amount of money on customer experience analysis.
Intelligence Node
JANUARY 25, 2021
2020 was a whirlwind of a year not just for the global population, but for businesses too. The eCommerce landscape saw a major change, the likes of which were never seen before. eCommerce was picking up steam before the pandemic, but the pandemic propelled it to new extremes. The US Department of Commerce noted a […]. The post Preparing for 2021: Retail Trends & Shopper Expectations to Watch Out For appeared first on Blog.
Smart Data Collective
JANUARY 29, 2021
Amid the rise of cutting-edge digital marketing and SEO tools like SEO analyzer and backlink checker, we often forget about Google Analytics. However, this is the case only with those who don’t know the real potential of Google Analytics. In reality, Google Analytics is an incredible tool that can provide you with in-depth understanding of how various aspects of your website are performing, along with information about how different types of visitors behave when they visit your website.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Zoominfo
JANUARY 26, 2021
In 2021, the brightest stars on the horizon may be employees. They took sudden work-from-home mandates and changed the narrative about remote productivity in ways that will have long-term effects on office culture and technology adoption. Workers will also further pressure their bosses to take social stands in the new year. “Employee activism is about elevating voices of underrepresented groups and employees feeling empowered to speak up about the things they think need changing,” ZoomInfo wrote
ArchIntel
JANUARY 26, 2021
ArchIntel™ -. Open-source intelligence techniques make it possible to determine the location of a social media threat actor. This kind of investigation, however, may vary in difficulty level depending on how generous or secretive threat actors are with their personal information. Stacy Shelley , vice president of marketing at PhishLabs, demonstrates how to carry out this kind of investigation in an article published on Security Boulevard.
Tinuiti
JANUARY 28, 2021
Have you ever felt in the dark when it comes to understanding the real impact of your marketing dollars across multiple channels?
Smart Data Collective
JANUARY 28, 2021
The construction and civil engineering sector is one of the largest industries in the world. According to research from McKinsey, it contributes about $10 trillion to the economy. One of the reasons that the industry is growing so quickly is that it is investing heavily in big data and artificial intelligence and other innovative forms of technology.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Zoominfo
JANUARY 23, 2021
Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. The lines between sales and account management get blurry — while they’re both revenue powerhouses, they’re different beasts. Let’s do a quick overview.
ArchIntel
JANUARY 26, 2021
ArchIntel™ -. Machine learning has helped transform cybersecurity within organizations over the last 10 years while hackers continue to target the complexity of company networks. As ML technology can now perform critical security tasks, enterprises must find a balance between the next-generation technology and human intelligence when protecting their systems and data , according to Rohit Dhamankar , a cybersecurity expert who serves as vice president of threat intelligence products at Alert Logi
Smart Data Collective
JANUARY 28, 2021
The construction and civil engineering sector is one of the largest industries in the world. According to research from McKinsey, it contributes about $10 trillion to the economy. One of the reasons that the industry is growing so quickly is that it is investing heavily in big data and artificial intelligence and other innovative forms of technology.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Zoominfo
JANUARY 28, 2021
As the timeline until “return to normal” drags into 2021, companies will continue to move more functions — including web conferencing, payroll systems, and e-signatures — online. However, it’s Zoom video conferencing that leads the charge when compared to all other technologies in these categories. This post is part of ZoomInfo’s Annual Report series.
ArchIntel
JANUARY 24, 2021
ArchIntel™ -. ArchIntel , a leading provider of concise actionable open source market and competitive intelligence (CI) reports to business leaders, has released its latest white paper entitled, “Competitive & Artificial Intelligence: The Crossover Point.”. You can download your free copy of “The Crossover Point” white paper by clicking here. .
Primary Intelligence
JANUARY 28, 2021
You’ve held focus groups. You’ve conducted surveys. You’ve analyzed customer interactions and coached your sales team on all the latest and greatest closing techniques. Yet, your sales and revenue remain flat. Frustrated, you continue doing what you’ve always done because, well, what else are you going to do? As a small or medium-sized business, there doesn’t seem to be an answer besides spending an inordinate amount of money on customer experience analysis.
Smart Data Collective
JANUARY 29, 2021
Whether you are an entrepreneur or you own an established business, you should constantly be on the lookout for opportunities to save money and time, while still providing value. There are several ways in which businesses can reduce their business expenses. For example, they could maximize their employees’ skills or cut production costs. Another way in which businesses can reduce their expenses is by using smart data.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Zoominfo
JANUARY 28, 2021
Is it possible to replicate the infectious energy of the sales floor at the end of a quarter in a virtual world? That was the challenge ZoomInfo faced as 2020 drew to a close in December, which is typically a great month for B2B sales teams. The last day of the year is especially exciting as sales leaders race to the finish line to blow through their annual quotas.
ArchIntel
JANUARY 26, 2021
ArchIntel™ -. Cloud-based information security company Zscaler is looking for a full-time senior competitive intelligence manager to join its office in San Jose, California. The successful candidate will serve as an expert on Zscaler’s competition, leveraging an understanding of the security market, current and emerging competitive threats, competitor solutions and corporate strategies.
Datapine Blog
JANUARY 24, 2021
In our cutthroat digital age, the importance of setting the right data analysis questions can define the overall success of a business. It is not just important to gather all the existing information, but to consider the preparation of data and utilize it in the proper way, has become an indispensable value in developing a successful business strategy.
Smart Data Collective
JANUARY 29, 2021
Big data helps us assess some of the biggest trends. A number of analytics tools can see market trends , but it is useful to use data analytics to spot social trends as well. One trend that big data helps us understand better is Covid-19. We talked about how big data is helping us fight the pandemic , but it can also help us see how people responded to the changes.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Zoominfo
JANUARY 26, 2021
Enterprise leads are the gold standard of lead generation. They bring in large ACV, provide your business with more social proof, and bring in more overall revenue. But as with anything great in life, they don’t necessarily come easily. Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. .
ArchIntel
JANUARY 26, 2021
ArchIntel™ -. “The global pharmaceutical manufacturing market is expected to garner growth at a noteworthy CAGR of 12.8% from 2021 to 2030.” — Precedence Research. LEO Pharma has put the word out that it is on the hunt for its next associate director for market research and competitive intelligence for its operations in the United States.
Netbasequid
JANUARY 26, 2021
To understand Generation Z, start by tossing out any preconceptions. Their range of interests is extensive and can be seen quite clearly with social media listening. But you need to be listening! They love a good viral dance, sure – but did you know they’re also very interested in investing? Let’s explore! We’re going to take a deep dive into what’s important to Generation Z, including their future investments, both financial and otherwise as we inspect analytics for social med
Vable
JANUARY 29, 2021
My last post focused on migrations so this one is for people at the beginning of their current awareness journey. Library and information managers are always keen to capitalise on new technology to benefit the firm and its clients, so why not make this year the year you take time to transform your alerts and newsletters?
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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