Smart Data Collective
OCTOBER 11, 2019
There are a lot of ways that organizations can leverage big data. Most of them don’t have difficulty collecting the data they need to make more informed decisions. However, they often struggle to conceptualize the data and present it in a format that supports their conclusions. This is one of the areas where a business dashboard can be useful. Big data has made business dashboards possible.
Zoominfo
OCTOBER 10, 2019
Statistically speaking, companies who employ a diverse staff achieve more financial success, attract better job candidates, and are more likely to capture new markets than less-diverse companies ( source ). But— the term diversity doesn’t just speak to a person’s skin color, ethnicity, or even their skill set. True diversity is achieved when a group of people who have a wide range of perspectives, experiences, and backgrounds are given a chance to openly collaborate and voice their opinions.
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Aqute Intelligence
OCTOBER 9, 2019
Want to do your own competitive research? The good news is that there’s no secret formula, and anyone can gather competitive intelligence. The bad news is that you’ll need a lot of time to gather information, and the determination and persistence to uncover hard-to-find stories and data. At Aqute, we’ve spent more than two decades refining our approach to competitive intelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information.
Primary Intelligence
OCTOBER 10, 2019
What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales. After all, with the wrong sources and approach, enablement could end up being the blind leading the blind.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
OCTOBER 7, 2019
Sinatra is a great web application library. It can be used to streamline development in Ruby and several other programming languages. A number of articles on Dzone have been written on using Sinatra to develop web applications and other solutions, but there didn’t appear to be an article on setting up Sinatra. We decided to provide a quick tutorial on this process.
Zoominfo
OCTOBER 10, 2019
It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Primary Intelligence
OCTOBER 10, 2019
What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales. After all, with the wrong sources and approach, enablement could end up being the blind leading the blind.
Datapine Blog
OCTOBER 10, 2019
If you want to convey crucial information to decision-makers in the easiest and most effective way possible, you need to embrace the power of interactive dashboards. A business dashboard offers at-a-glance insights based on key performance indicators (KPIs) and is an intuitive and visually pleasing way to consume data. Unlike early predecessors, they give presenters the ability to engage audiences with real-time data.
Zoominfo
OCTOBER 8, 2019
Everyone knows you need to include forms on your website to capture leads. But, it’s not enough to just slap a few form fields on your landing pages and call it a day. If you want your forms to convert, and convert consistently, you need a thorough web form optimization strategy. Believe it or not, only 52% of companies that use landing pages run tests on their forms to find ways to improve conversions ( source ).
Aqute Intelligence
OCTOBER 9, 2019
Starting a business is like entering a perpetual race: You have to keep pushing forward, or watch your rivals overtake you. We’re in the business of competitive intelligence, which is a common tactic to mitigate the risks from competitors. But what else do companies do to fend off surging startups – or overtake incumbents? Know your competitors Competitive intelligence is really just a big term for a very basic human impulse.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Elegant BI
OCTOBER 8, 2019
Augmented Analytics Benefits Include NLP for Easy Analysis! Everyone has heard the term ‘natural language processing or NLP. So, what is natural language processing, exactly, and how can it help your business? NLP allows a program or software to understand language as written/spoken by humans so that people can interact with a system without using long strings of code.
Happy Market
OCTOBER 8, 2019
My guest today is Piotr Szymski, Vice President of Catalog and Business Intelligence at Sony Music. Established in 1929, Sony Music is among the "Big Three," record companies, including Universal Music Group and Warner Music Group. Prior to joining Sony Music, Piotr served as head of insights for both SABMiller and Procter & Gamble. Find Piotr Online: LinkedIn: www.linkedin.com/in/piotrszymski Twitter: www.sonymusic.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/i
Zoominfo
OCTOBER 8, 2019
Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. For account-based selling to be successful, everyone must maintain a comprehensive understanding of the customer. Enter, the Customer Insight Report. We call this the “Last Mile of Pre-Sales Customer Analysis.” An account-based strategy requires consistent messaging and positioning throughout the sales cycle.
Moz
OCTOBER 6, 2019
Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. Some of us in this field are lucky to work with companies that sell sexy products. It makes it a little easier. But that’s not always the case. This post is for the other marketers that work in the not-so-sexy fields. I can speak to this audience because up until the spring of this year, I was the Digital Content and Marketing Manager at a synthetic oil company.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Digimind
OCTOBER 9, 2019
“What the #$@% is social listening?!”. It’s a question all marketers have asked before. Either you’ve heard of social media listening, or you’re still trying to understand how to do it effectively.
MarketCulture
OCTOBER 8, 2019
Creating a new business that endures over a long time is hard. We all know the statistics; 80 % of companies fail within the first 2-3 years. What separates the businesses that sustain from those that wither away? Customer obsession. These companies have found a problem worth solving, a need that must be filled, and customers willing to pay. It all sounds simple.
Zoominfo
OCTOBER 6, 2019
Hiring the perfect candidate is no easy task – especially in today’s hyper-competitive, fast-paced recruiting environment. Recruiters have a lot at stake every time they fill an open position because a bad hire can hurt a business in a number of ways. Consider these statistics from a CareerBuilder survey : 53% of bad hires brought a negative attitude to the workplace. 37% of businesses report a decrease in productivity due to a bad hire.
Moz
OCTOBER 10, 2019
Posted by BritneyMuller Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own. (And we just can't resist — if this whets your appetite for all things featured snippet, save your spot in Britney's upcoming webinar with even more exclusive data and takeaways!).
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
WideNARROW
OCTOBER 8, 2019
We thank all customers for participating in our many Webinars!
Smart Data Collective
OCTOBER 8, 2019
While sports analytics is hardly a new idea, how it is being used in hockey has changed dramatically. Coaches no longer have to wait for newspapers to print out statistics. Fans are not left to wonder how their favorite players are truly excelling. What has brought about this change? Big data. Big data has taken all forms of sports analytics by storm, but we are only now really beginning to see what it can do for hockey.
Zoominfo
OCTOBER 8, 2019
Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. For account-based selling to be successful, everyone must maintain a comprehensive understanding of the customer. Enter, the Customer Insight Report. We call this the “Last Mile of Pre-Sales Customer Analysis.” An account-based strategy requires consistent messaging and positioning throughout the sales cycle.
Moz
OCTOBER 8, 2019
Posted by Cyrus-Shepard If you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis. One thing Moz does extremely well is SEO data: data that consistently sets industry standards and is respected both for its size (35 trillion links, 500 million keyword corpus) and its accuracy.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Moz
OCTOBER 8, 2019
Posted by Catalin.Rosu Not long ago, my colleagues and I at Advanced Web Ranking came up with an HTML study based on about 8 million index pages gathered from the top twenty Google results for more than 30 million keywords. We wrote about the markup results and how the top twenty Google results pages implement them, then went even further and obtained HTML usage insights on them.
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