Crayon

JULY 30, 2021

More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. Translation: A lot of folks—perhaps yourself included—are tasked with examining won and lost deals on top of monitoring competitors, creating feature comparisons, building battlecards , etc. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful.

Loss 662

Loss Win Analysis Battlecard 662

CIO

JULY 13, 2021

Productivity SaaS provider Zoho has entered the business intelligence (BI) platform market, announcing an AI-powered, self-service platform that combines the new Zoho DataPrep application with an enhanced version of Zoho Analytics. The Chennai, India-based multinational is betting that it can win over business users with a combination of features focused on ease-of-use, support for data preparation, and the ability to blend internal data with outside data sources.

Marketing 616

Marketing Marketing Business Intelligence Win 616

Cipher

JULY 7, 2021

When it comes to conducting market research, there’s a wide variety of methods that organizations can employ to uncover meaningful insights. The selection of the most appropriate research methods is driven by several factors, including the scope of the research, the questions an organization is trying to answer, and the availability of research participants.

Market Research 614

Market Research Marketing Research Research Marketing 614

Smart Data Collective

JULY 21, 2021

On the surface, digital transformation is a simple process. You take a business activity that is old and ineffective/inefficient and re-energize it with new technology. This could be moving your spreadsheets to cloud software or even going so far as to move up from paper to digital. There is nothing inherently wrong with this process, but the way digital transformation is deployed often misses powerful opportunities ripe for the taking.

Knowledge 359

Knowledge Loss Management Advantage 359

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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mention

JULY 7, 2021

In 2020, the world gained 93 million more mobile phone users. That’s 93 million more potential customers who may be using their smartphones to search for and buy products online. Are you keeping pace with the latest digital marketing trends to put your brand in the palm of their hand? Find out where you should be focusing your marketing efforts in 2021.

Marketing 335

Marketing Marketing Due Diligence Security 335

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Yet while 82 percent of buyers accept meetings with sellers who proactively reach out, 58 percent of them say these meetings are not valuable, according to Rain Group. What’s missing from these and other interactions?

Sales Enablement 264

Sales Enablement Sales Intelligence Intelligence 264

CIO

JULY 23, 2021

Data visualization platform Tableau is one of the most widely used tools in the rapidly growing business intelligence (BI) space and individuals with skills in Tableau are in high demand. Market intelligence and advisory firm Mordor Intelligence forecasts the global data visualization market to achieve a compound annual growth rate of 9.69% between 2021 and 2026 as businesses seek to become more analytically driven.

Market Intelligence 549

Market Intelligence Business Intelligence Globalization Intelligence 549

Cipher

JULY 26, 2021

As industries become increasingly competitive and companies experience unprecedented levels of disruption , the role of Competitive Intelligence (CI) has never been more important. An effective approach to conducting CI demands a balanced skill set that pairs hard data and analysis skills with the ability to drive strategy and build relationships across an organization.

Competitive Intelligence 611

Competitive Intelligence Competitive Analysis Intelligence 611

Smart Data Collective

JULY 8, 2021

Artificial intelligence is rapidly changing the state of finance. There is a lot of discussion about financial institutions relying on AI technology to better serve their customers. Intuitively, this also means that consumers stand to benefit from advances in artificial intelligence as well. However, they should not be passive about waiting for their bank, insurance company or other financial institution to advise them about new technology that can assist them.

Learning 358

Learning Management Finance Brainstorming 358

mention

JULY 21, 2021

Millions of brands use Instagram every day, engaging with their fans and driving brand awareness. From mega-companies such as L’Oréal to mom-and-pop stores, businesses of every size benefit from a strong Instagram presence. Have you always wondered how you could join these companies and make money on Instagram? Given that over one billion people use the insanely popular platform every month, there are many opportunities for marketers and brands alike to make their profiles profitable.

Profiling 261

Profiling Algorithm Sports Sales 261

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Zoominfo

JULY 30, 2021

Data decays over time—phone numbers change, companies shift locations, or people move jobs. Data changes, and stale data is expensive. It is estimated that, on average, organizations lose $15 million each year due to bad data. What’s even worse, teams spend close to 50% of their time cleaning and prepping data—time that could be better spent creating value by solving real business problems.

Restaurants 246

Restaurants Profiling Information Management 246

Crayon

JULY 14, 2021

No matter your industry or your product, your company likely has dozens of rivals (if not hundreds)—some of them direct competitors, some of them indirect competitors, and some of them aspirational competitors. One way to showcase how your product triumphs over its alternatives is by creating a competitive comparison landing page for your website. These pages are designed to publicly present an honest and comprehensive comparison between two or more competing products in a market.

Competitive 662

Competitive Marketing Marketing Competitive Intelligence 662

Alexa

JULY 12, 2021

When you hear the term “inbound marketing,” you likely think of compelling blog posts and informative videos. Both resources can be entertaining and helpful for a brand’s audience—but there are a pair of potentially more effective ways to engage your audience: conversational AI and live chat. As a part of their inbound content marketing efforts, businesses are integrating chatbots and live chat into websites and social media channels.

Marketing 221

Marketing Marketing Entertainment Knowledge 221

Cipher

JULY 7, 2021

An effective market research process consists of several stages, each with distinct research methods, techniques, and groups of respondents. It’s rare for the process to ever be identical for any two given projects, which makes it all the more important to be intentional when designing a research initiative. However, there is a general structure and order that researchers should aim to follow.

Market Research 604

Market Research Marketing Research Research Marketing 604

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Smart Data Collective

JULY 4, 2021

Wealth and asset management has come a long way, evolving through the use of artificial intelligence, or AI solutions. It is not meant to replace people and threaten their livelihood, but to strengthen the connection between businesses and their customers. Machine learning (ML) is a form of AI that is becoming more widely used in the market because of the rising number of AI vendors in the banking industry.

Learning 356

Learning Management Banking Commerce 356

Primary Intelligence

JULY 21, 2021

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. However, win loss analysis is a treasure trove of insights that can benefit many parts of the company beyond marketing.

Loss 197

Loss Win Analysis Competitive Intelligence 197

Zoominfo

JULY 28, 2021

It’s well-known at this point that salespeople are busy. Research has even shown that they spend just over a third of their time actually selling. Many of the administrative and other non-revenue generating activities such as scheduling meeting follow-ups, taking meeting notes, and entering post-meeting information into their CRMs takes up a significant amount of time ?

Sales 246

Sales Innovation Research Management 246

Crayon

JULY 28, 2021

Teams are constantly looking for ways to stand out in crowded markets. Customer case studies may be just the differentiator companies have been seeking to give them that competitive edge. Not only do customer case studies showcase the types of pain points that a product or service can address, but they also highlight the results and successes real-life users have seen.

Competitive 617

Competitive Marketing Marketing IT 617

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Alexa

JULY 12, 2021

Making cold calls and sending out promotions have their place in marketing—but how much better would it be if people just came to you instead? This is where building an inbound marketing strategy comes into play. It involves getting people to engage and interact with your brand on their own. Consumers who take this initiative already have some interest in your brand, so they’re more likely to sign up for a demo or make a purchase than a completely cold lead.

Marketing 206

Marketing Marketing Analysis Profiling 206

Cipher

JULY 21, 2021

When you’re starting out on a market research project, the choice of tools can be overwhelming. Even for an exercise as simple as a short customer survey, there are hundreds of different tools you can use.

Market Research 566

Market Research Marketing Research Research Marketing 566

Smart Data Collective

JULY 20, 2021

Big data technology is incredibly important in modern business. One of the most important applications of big data is with building relationships with customers. Every enterprise wants to improve its business relationship and productivity. Therefore, CRM software comes into the picture to help enterprises achieve their business targets. These software tools rely on sophisticated big data algorithms and allow companies to boost their sales, business productivity and customer retention.

Sales 351

Sales Business Human Resources Finance 351

Intelligence Node

JULY 14, 2021

5 Steps to Grow Your Online Alcohol Sales It’s no secret that the pandemic has pushed the needle on alcohol sales across the world, forcing retailers to migrate to digital and omnichannel formats almost overnight. The IWSR reported the largest gain in sales volumes across the US since 2002, with an accelerated adoption rate for […]. The post The Alcohol E-commerce Battle Heats Up.

Commerce 197

Commerce Retail Sales 197

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Zoominfo

JULY 27, 2021

The US economy is finally coming up for air. States that imposed lockdowns for the COVID-19 pandemic started lifting restrictions on businesses and public spaces in May 2021, and many major cities have reopened. However, as the New York Times observes, “it’s a weird moment for the US economy.”. With people getting vaccines, spending more money, and returning to offices, the job market is going through a period of unprecedented adjustment.

Advantage 246

Advantage Advantage Marketing Marketing 246

Crayon

JULY 23, 2021

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Sales reps get insights that they can use to improve their objection-handling tactics. Marketers get insights that they can use to optimize their messaging. Product managers get insights that they can use to adjust their roadmap priorities.

Loss 617

Loss Win Advantage Advantage 617

ArchIntel

JULY 6, 2021

ArchIntel™ -. The concept of intelligence is often associated with the ability to learn and process information quickly, broadly or deeply. Blogger and Human Managed CEO Karen Kim says that everyone has a rough idea of how intelligence presents itself yet still struggles to define its fundamental nature. In her blog, Kim explores why having the right intelligence is critical for decision making.

Intelligence 197

Intelligence Intelligence Knowledge Analysis 197

Cipher

JULY 14, 2021

A comprehensive market research process involves a variety of different types of market research. Perhaps the clearest way to delineate between different types of market research is whether they are classed as qualitative or quantitative market research methods.

Market Research 540

Market Research Marketing Research Research Marketing 540

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Smart Data Collective

JULY 8, 2021

John McCarthy invented the term Artificial Intelligence back in 1950. He said, “Every aspect of learning or any other feature of intelligence can in principle be so precisely described that a machine can be made to simulate it. An attempt will be made to find how to make machines use language, form abstractions, and concepts, solve kinds of problems now reserved for humans, and improve themselves.”.

Algorithm 350

Algorithm Intelligence Intelligence Learning 350

Primary Intelligence

JULY 7, 2021

Companies who cannot find their competitive edge will lose deals. Therefore, it’s important that sales and marketing have a deep understanding of who their competitors are, what their competitors are doing, and how they can best position themselves against competitors in an ever-changing market. By conducting a competitive analysis, you’ll be able to identify your top competitors and understand how your buyers perceive your brands, products, and services in comparison.

Analysis 189

Analysis Competitive Win Competitive Positioning 189

Zoominfo

JULY 8, 2021

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. At the heart of this relationship is a new ZoomInfo application for Dynamics 365. This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365. “Bringing the full suite of ZoomInfo directly into Microsoft Dynamics has been

IT 246

IT Alliance Sales Advantage 246

Crayon

JULY 16, 2021

For your company’s new product to succeed, a lot of dominoes need to fall. It needs to relieve the right pain points. It needs to be priced appropriately. It needs to stand out—functionally or otherwise—from alternatives in the market. And, crucially, it needs to be properly introduced to prospective customers—introduced in a manner that generates awareness, demand, and, ultimately, adoption.

Learning 617

Learning Marketing Marketing IT 617

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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