July, 2021

3 Win/Loss Analysis Templates You Can Use Right Now

Crayon

More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis.

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Why Your Next CEO Should Come From the CI Department

Cipher

As industries become increasingly competitive and companies experience unprecedented levels of disruption , the role of Competitive Intelligence (CI) has never been more important.

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Introducing ZoomInfo + Chorus.ai

Zoominfo

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine.

Zoho enters self-service BI market with focus on usability, data prep

CIO

Productivity SaaS provider Zoho has entered the business intelligence (BI) platform market, announcing an AI-powered, self-service platform that combines the new Zoho DataPrep application with an enhanced version of Zoho Analytics.

Decision-Making is Made Easier by Combining Human and Machine Intelligence

ArchIntel

ArchIntel™ -. The concept of intelligence is often associated with the ability to learn and process information quickly, broadly or deeply.

Why Inbound Content Marketing Needs More Conversations

Alexa

When you hear the term “inbound marketing,” you likely think of compelling blog posts and informative videos. Both resources can be entertaining and helpful for a brand’s audience—but there are a pair of potentially more effective ways to engage your audience: conversational AI and live chat.

5 Inspiring, Real-World Competitive Advantage Examples

Crayon

In business, getting a leg up on the competition isn’t easy. And it’s made all the more difficult by the fact that, in most cases, everybody is trying to get an edge on the rest of the field.

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How to use APIs to update and enrich your data

Zoominfo

Data decays over time—phone numbers change, companies shift locations, or people move jobs. Data changes, and stale data is expensive. It is estimated that, on average, organizations lose $15 million each year due to bad data.

Tableau certification guide: Cost, training, salaries, and value

CIO

Data visualization platform Tableau is one of the most widely used tools in the rapidly growing business intelligence (BI) space and individuals with skills in Tableau are in high demand.

Competitor highlights: Huntington Ingalls …(new and improved) with Alion

FedSavvy

We last analyzed Huntington Ingalls Industries (HII) in a June 2021 blog, examining their organization, M&A activity, and noteworthy federal contracts. Since then, HII announced the acquisition of Alion Science and Technology (Alion) for nearly $1.7

5 Ways to Supercharge Your Inbound Marketing Strategy

Alexa

Making cold calls and sending out promotions have their place in marketing—but how much better would it be if people just came to you instead? This is where building an inbound marketing strategy comes into play. It involves getting people to engage and interact with your brand on their own.

4 Must-Ask Questions For Your Win/Loss Interviews

Crayon

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Sales reps get insights that they can use to improve their objection-handling tactics.

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Breaking Down the Market Research Process

Cipher

An effective market research process consists of several stages, each with distinct research methods, techniques, and groups of respondents.

Introducing the New Chorus App for Zoom Meetings

Zoominfo

It’s well-known at this point that salespeople are busy. Research has even shown that they spend just over a third of their time actually selling.

'Dynamic OSINT' Needed to Meet Evolving Threats

ArchIntel

ArchIntel™ -. A recent article on ASIS International’s website said that merely generating information about possible threats does not constitute true intelligence.

Competitor highlights: ASRC Federal

FedSavvy

We last examined ASRC Federal in October 2019. Since then, the company has rebranded , hired a new CEO , and maintained an emphasis on serving NASA and the Department of Defense. Significance of an 8(a) Alaskan Native Corporation. You may be wondering, what makes ASRC Federal so special?

Who Benefits from Win Loss Analysis?

Primary Intelligecne

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area.

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5 Tips for Better Customer Case Studies (+ Examples!)

Crayon

Teams are constantly looking for ways to stand out in crowded markets. Customer case studies may be just the differentiator companies have been seeking to give them that competitive edge.

6 Market Research Tools to Use

Cipher

When you’re starting out on a market research project, the choice of tools can be overwhelming. Even for an exercise as simple as a short customer survey, there are hundreds of different tools you can use. Market Research

Hiring After COVID-19: Post-Pandemic Trends to Watch

Zoominfo

The US economy is finally coming up for air. States that imposed lockdowns for the COVID-19 pandemic started lifting restrictions on businesses and public spaces in May 2021, and many major cities have reopened. However, as the New York Times observes, “it’s a weird moment for the US economy.”.

Data Strategy: The Missing Link in Your Digital Transformation Plan

Smart Data Collective

On the surface, digital transformation is a simple process. You take a business activity that is old and ineffective/inefficient and re-energize it with new technology. This could be moving your spreadsheets to cloud software or even going so far as to move up from paper to digital.

Wins and losses in GOVCON in FY2021

FedSavvy

As we head into the second half of FY2021, it is important to recap and analyze some of the major ($200M+) contract wins that kicked off this fiscal year. This post is a follow-up of our November 2020 blog , which highlighted some of the major wins and losses at the end of FY2020.

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Using buyer feedback in competitive analysis

Primary Intelligecne

Companies who cannot find their competitive edge will lose deals. Therefore, it’s important that sales and marketing have a deep understanding of who their competitors are, what their competitors are doing, and how they can best position themselves against competitors in an ever-changing market.

Tips for Creating a Competitive Comparison Landing Page

Crayon

No matter your industry or your product, your company likely has dozens of rivals (if not hundreds)—some of them direct competitors, some of them indirect competitors, and some of them aspirational competitors.

Types of Market Research: Qualitative vs. Quantitative

Cipher

A comprehensive market research process involves a variety of different types of market research. Perhaps the clearest way to delineate between different types of market research is whether they are classed as qualitative or quantitative market research methods. Market Intelligence Market Research

Why, When, and How to Bring in Your CEO to Close a Deal

Zoominfo

Imagine your sales team is extremely close to signing an important deal with a prospect. Everyone’s anxious to get the contract signed and the gong in the corner of the office is ready to bang. But then, unexpectedly, the buyer pushes back, not sure if this is the best time.

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Can Online Machine Learning Tools Help with Personal Financial Management?

Smart Data Collective

Artificial intelligence is rapidly changing the state of finance. There is a lot of discussion about financial institutions relying on AI technology to better serve their customers. Intuitively, this also means that consumers stand to benefit from advances in artificial intelligence as well.

What’s next for digital marketing in 2021

mention

In 2020, the world gained 93 million more mobile phone users. That’s 93 million more potential customers who may be using their smartphones to search for and buy products online. Are you keeping pace with the latest digital marketing trends to put your brand in the palm of their hand?

York IE Enhances Collaborative Market and CI Research Platform

ArchIntel

ArchIntel™ -. New Hampshire-based York IE recently launched the teams feature for Fuel, its market and competitive intelligence platform.

6 Steps to a Strong(er) B2B Value Proposition

Crayon

Crafting a home run of a B2B value proposition is no easy task. Maybe your company is gearing up to launch a new product. Needless to say, you’ve got a lot on your to-do list: interviewing customers, researching competitors, developing a GTM strategy, and the like.

Opportunities for Improvement in the Competitive Intelligence Function of Life Science Organizations

Cipher

Earlier this year, Cipher Systems commissioned a study with Forrester Consulting to learn more about the challenges market and competitive intelligence (M&CI) teams at leading life science firms. Competitive Intelligence Life Sciences Insights

ZoomInfo Brings its Data and Features Straight into Dynamics 365

Zoominfo

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. At the heart of this relationship is a new ZoomInfo application for Dynamics 365.

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Is Machine Learning Changing Our Approach to Asset Management?

Smart Data Collective

Wealth and asset management has come a long way, evolving through the use of artificial intelligence, or AI solutions. It is not meant to replace people and threaten their livelihood, but to strengthen the connection between businesses and their customers.

Chatbot ROI: What You Need to Know and Expect

Alexa

Chatbots have become an increasing fixture for businesses in recent years. From offering in-depth customer information to valuable marketing content, chatbots are serving a number of functions on company websites and other owned channels.

Octopus Intelligence Helps Company Understand Emerging Competitors

ArchIntel

ArchIntel™ -. Businesses that are too well entrenched in their markets are warned never to be complacent and always expect disruptions.

3 Keys to Crafting an Excellent Brand Promise

Crayon

Did you check out our post on messaging hierarchies ? If so, you know a little bit about brand promises. On the matrix of vital messaging for brands trying to convey their unique value proposition, the brand promise exists at the matrix’s most refined stage.

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SCIP Intellicast: Cipher President Peter Grimm on Disruption in Healthcare

Cipher

The past year has brought changes to a wide variety of industries, but perhaps none more so than the world of healthcare.

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