July, 2023

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5 key mistakes IT leaders make at board meetings

CIO

It’s not uncommon for CIOs, CISOs, and sometimes their direct reports to be called on to participate in board meetings or to present IT strategies and plans to their boards of directors. If you don’t join board meetings often, preparation is paramount, starting with learning about the directors’ backgrounds and reviewing minutes from previous meetings.

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Crayon and Clozd Announce a New Integration that Gives Customers the Insights They Need to Win More Deals

Crayon

Here at Crayon we surveyed the market for the 2023 State of Competitive Intelligence report to get a deeper understanding of how teams rank the importance of different types of intelligence. More specifically, we listed intel source options and asked “How valuable do you consider each source of intelligence?

Win 325
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Data, Alignment, and Automation: How to Scale Your ABM Strategy

Zoominfo

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. As part of this evolution, the most advanced marketing teams are taking a page from their sales counterparts and using scalable plays to take their account-based marketing (ABM) strategy to the next level.

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Speak Up: The Power of Voice Search and Its Impact on SEO

mention

In today’s world, where technology is advancing at a rapid pace, voice search has become a game-changer in the world of digital marketing. With the increasing use of personal assistants like Alexa, Siri, and Google Assistant, voice search has become an integral part of our lives. As a result, it has become essential for businesses to optimize their content for voice search to stay ahead in the game.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Amazon Attribution: Everything You Need to Know in 2023

Tinuiti

Amazon has long been a top retail destination of choice for many US consumers. Brands selling on Amazon can benefit greatly from analyzing the effectiveness and impact that off-Amazon traffic sources have on their Amazon performance and sales. In 2020, Amazon made that clarity possible with the launch of Amazon Attribution, a free-to-use measurement solution.

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6 business execs you’ll meet in hell — and how to deal with them

CIO

Everyone, at some point in their career, has endured a bad boss or bad business colleague. Someone further up the chain or a lateral colleague who lacks basic interpersonal skills, demands the impossible, flies off the handle at the slightest provocation, or throws you under the bus the moment a project goes south. Aside from causing personal angst, executives run amok can also wreak lasting damage to the organizations they work for by driving away talent and squandering business opportunities.

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3 Tips From Our Battlecard Webinar with Sam Niro

Crayon

Earlier today, I had the pleasure of talking to Sam Niro , Competitive Intelligence Manager @ Talkdesk, about how she creates and rolls out new battlecards.

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Exploring Power BI Import Mode Throughput With Log Analytics, Part 3: Throughput Variations During A Refresh

Chris Webb BI

In the second post in this series I discussed a KQL query that can be used to analyse Power BI refresh throughput at the partition level. However, if you remember back to the first post in this series, it’s actually possible to get much more detailed information on throughput by looking at the ProgressReportCurrent event, which fires once for every 10000 rows read during partition refresh.

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Customer Engagement Metrics: How to Use Them the Right Way?

mention

Customer engagement is more than just some extravagant term for brands to use in marketing campaigns. Although customer engagement cannot be expressed in numbers, it is directly associated with individual metrics that could reveal how customers feel about your business. So how can you measure and improve customer engagement? In this article, we will walk you through the process and share tried-and-tested tips on boosting customer experience.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Amazon Prime Day 2023: Results, Insights & Tips for Sellers

Tinuiti

[This post was authored by Emily Sullivan and Shannon Mullery, Content Specialists at Tinuiti] Prime Day ran on July 11 and July 12 this year, with the shopping event continuing to grow in popularity and scale. The retail holiday has maintained its singular Prime Day name, despite expanding into what is now a 2-day event.

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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Analytics technology has been a huge gamechanger for the sports industry. Fortune Business Insights reports that the sports industry spent $2.98 billion on analytics last year. That figure is projected to keep growing at a rate of 28.7% a year until 2030. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA.

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3 tough decisions for IT leaders to achieve a successful digital transformation

CIO

The digital transformation journey for any enterprise is protracted and complex. Technology leaders often underestimate the complications associated with it. For such initiatives to conclude successfully, enterprise technology decision makers must overcome inertia, build momentum, and bring about changes across their large organizations. To bring about enterprise-wide changes, CIOs at times need to take tough decisions that may not go down well with employees.

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Competitive Analysis Using Social Search Tools

Aqute Intelligence

Social media has completely revolutionized the internet landscape in the last decade. Today, keeping your finger on the pulse means being “extremely online.” If you’re scrolling through multiple news feeds in background tabs while reading this post, you might be extremely online too. When it comes to evaluating a brand’s perception in the eyes of the public, social media gives us a fair approximation.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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GTM Automation: Unlocking the Power of Data for Sales and Marketing Teams

Zoominfo

For years, go-to-market leaders lived by the laws of growth through sales capacity. The mentality was simple: if you want to increase revenue, hire more salespeople. Today, rapidly changing technology is altering that equation. Experts say that standout growth will come from teams that double down on productivity. “What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Mill

Sales 130
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9 Expert Strategies For Decreasing Your CPA On TikTok

mention

If you’re advertising on TikTok, you’ll always want to make sure that you’re generating optimal returns on your investment. However, this is often easier said than done. While TikTok is a very accessible platform for advertisers, it can be tricky to refine your marketing strategy and maximise returns. If you want to drive jaw-dropping results with your campaigns, then you’ll need to understand how to leverage different marketing tools, targeting tactics , and creative executions to achieve your

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An In-Depth Data Analysis of Macy’s and Kohl’s Retail Competitiveness

Intelligence Node

Market Comparison Between Two Premier Retail Giants In the original report, Intelligence Node compared two of the largest departmental stores in the US- Macy’s & Kohl’s. Both these retailers have. The post An In-Depth Data Analysis of Macy’s and Kohl’s Retail Competitiveness appeared first on Blog.

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Technical Analysis is Changing Quickly in the Era of Big Data

Smart Data Collective

Big data technology has undoubtedly changed the financial industry in extraordinary ways. It will play an even more important role in the future. We usually talk about the benefits of big data from the perspective of financial institutions such as hedge fund managers, insurance companies and banks. These companies have certainly benefited from big data, which explains why global financial companies spent $10.8 billion on financial analytics last year.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Digital Transformation Delivers Business Benefits

CIO

Virtually every organization worth its salt is involved in digital transformation, and those efforts are starting to pay dividends, according to F5’s 2023 State of Application Strategy Report. When respondents to F5’s survey of more than 1,000 IT leaders were asked to list the benefits of digital transformation, IT operational efficiency topped the list (cited by 66% of respondents), followed by business operational efficiency (49%), better alignment of IT with business outcomes (47%), employee

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Why does AI make up facts about your competitors?

Aqute Intelligence

At times, it seems like AI (Bard AI, Chat GPT) is making things up. Ars Techica has a good article about this trait, which it calls confabulation, althought the article doesn’t quite get to the bottom of why AI does this. If you try AI for various typical competitor analysis questions, maybe half of them will include made-up facts. Here is an example, asking Bard who leads competitive intelligence at Google: There are three different ways here in which Bard has invented facts: Misinterpretation:

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

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8 Tips to Write a Persuasive Email

mention

Do you want to learn how to write persuasive marketing emails? If so, you’re in the right place! Email marketing is a great way to stay in touch with your target audience. Business leaders across all industries use email to improve sales, engagement, and customer satisfaction. There are many reasons email works so well, with the main reason being 96% of people who visit your website are not ready to make a purchase.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Tech-Enabled Healthcare: CVS and Walgreens Revolutionizing Pharmacy Retail

Intelligence Node

Exploring Market Growth, Consumer Attitudes, and Tech Trends Shaping the Retail Pharmaceutical Industry The retail pharmacy industry faced immense challenges and exhaustion during the COVID-19 pandemic as it grappled with. The post Tech-Enabled Healthcare: CVS and Walgreens Revolutionizing Pharmacy Retail appeared first on Blog.

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A Brief Primer On Monetizing & Unlocking Value From Healthcare Data

Smart Data Collective

Put your thinking caps on and picture this—an undiscovered gold mine of healthcare data. Think of the hidden gems of insights, possible breakthroughs, and treasure buried in mountains of patient info, health stats, and treatment results. Talk about striking gold! But getting that treasure chest open and turning it into cash? That’s not a walk in the park, but hey, we’re up for a good adventure!

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Key skills tech leaders need to secure a board seat

CIO

Rona Bunn is CIO for the National Association of Corporate Directors (NACD), where she facilitates digital orchestration and leads information technology, data, and digital experience. A two-time Technology All-Star award recipient from Women of Color in STEM, Bunn previously served as CIO at the US Department of Commerce, International Trade Administration.

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Using Software Review Sites for Competitive Analysis

Aqute Intelligence

Software companies find themselves in a crowded market. Developers need to keep a constant eye on their competition which is always iterating new versions of rival software. In such a contentious, aggressive environment, conducting an efficient competitor analysis is extremely important. Software companies can use many tools and services to gather competitive intelligence.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Snowflake Summit: How Capital One Uses ZoomInfo to Modernize its GTM

Zoominfo

When your business is serving the incredibly diverse array of mid-market companies in the U.S., amassing a supply of reliable data can become a seemingly endless game of cat and mouse. The information you need for effective go-to-market is out there. But the challenge is chasing down the data — company size, revenue, location, industry and more — across a mishmash of state and local sources.

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9 Proven Techniques for Social Media Lead Generation & Lead Distribution

mention

Lead generation has emerged as a critical component of enabling growth and success in the competitive business climate of the digital age. Providing high-quality leads has become crucial as businesses attempt to expand their customer base and boost conversions. However, lead generation doesn’t stop at acquiring leads; it extends to the vital step of lead distribution.

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Barbie Movie Makes Brand Dreams Come True

Netbasequid

Barbie is undeniably a hit in movie theaters, grossing $162M USD in its opening weekend alone. This success did not happen spontaneously, though. In the months leading up to its release, the film made brands’ dreams come true with momentum-building promotions that elevated the movie and its partners’ brands and products. Exploring brand mentions in the context of “Barbie” over the past six months, we see several ranging from toys and fashion to travel and fitness.

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