CIO
JULY 4, 2023
It’s not uncommon for CIOs, CISOs, and sometimes their direct reports to be called on to participate in board meetings or to present IT strategies and plans to their boards of directors. If you don’t join board meetings often, preparation is paramount, starting with learning about the directors’ backgrounds and reviewing minutes from previous meetings.
Crayon
JULY 25, 2023
Here at Crayon we surveyed the market for the 2023 State of Competitive Intelligence report to get a deeper understanding of how teams rank the importance of different types of intelligence. More specifically, we listed intel source options and asked “How valuable do you consider each source of intelligence?
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Chris Webb BI
JULY 2, 2023
For any Power BI person, Direct Lake mode is the killer feature of Fabric. Import mode report performance (or near enough) direct on data from the lake, with none of the waiting around for data to refresh! It seems too good to be true. How can it be possible? The full answer, going into detail about how data from Delta tables is transcoded to Power BI’s in-memory format, is too long for one blog post.
Zoominfo
JULY 27, 2023
Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. As part of this evolution, the most advanced marketing teams are taking a page from their sales counterparts and using scalable plays to take their account-based marketing (ABM) strategy to the next level.
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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.
mention
JULY 7, 2023
In today’s world, where technology is advancing at a rapid pace, voice search has become a game-changer in the world of digital marketing. With the increasing use of personal assistants like Alexa, Siri, and Google Assistant, voice search has become an integral part of our lives. As a result, it has become essential for businesses to optimize their content for voice search to stay ahead in the game.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
CIO
JULY 10, 2023
Everyone, at some point in their career, has endured a bad boss or bad business colleague. Someone further up the chain or a lateral colleague who lacks basic interpersonal skills, demands the impossible, flies off the handle at the slightest provocation, or throws you under the bus the moment a project goes south. Aside from causing personal angst, executives run amok can also wreak lasting damage to the organizations they work for by driving away talent and squandering business opportunities.
Crayon
JULY 20, 2023
Earlier today, I had the pleasure of talking to Sam Niro , Competitive Intelligence Manager @ Talkdesk, about how she creates and rolls out new battlecards.
Chris Webb BI
JULY 9, 2023
If you’re excited about Direct Lake mode in Fabric you’re probably going to want to test it with some of your own data, and in particular look at DAX query performance. Before you do so, though, there are a few things to know about performance testing with Direct Lake datasets that are slightly different from what you might be used to with Import mode or DirectQuery datasets.
Tinuiti
JULY 5, 2023
Amazon has long been a top retail destination of choice for many US consumers. Brands selling on Amazon can benefit greatly from analyzing the effectiveness and impact that off-Amazon traffic sources have on their Amazon performance and sales. In 2020, Amazon made that clarity possible with the launch of Amazon Attribution, a free-to-use measurement solution.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
mention
JULY 26, 2023
Customer engagement is more than just some extravagant term for brands to use in marketing campaigns. Although customer engagement cannot be expressed in numbers, it is directly associated with individual metrics that could reveal how customers feel about your business. So how can you measure and improve customer engagement? In this article, we will walk you through the process and share tried-and-tested tips on boosting customer experience.
Smart Data Collective
JULY 26, 2023
Big data has driven major changes in the e-commerce sector in recent years. E-commerce brands spent over $16 billion on analytics in 2022 and are projected to spend over $38 billion by 2028. One of the biggest benefits of data analytics is that it can help e-commerce brands optimize their logistics and fulfillment processes. Keep reading to learn more.
CIO
JULY 10, 2023
The digital transformation journey for any enterprise is protracted and complex. Technology leaders often underestimate the complications associated with it. For such initiatives to conclude successfully, enterprise technology decision makers must overcome inertia, build momentum, and bring about changes across their large organizations. To bring about enterprise-wide changes, CIOs at times need to take tough decisions that may not go down well with employees.
Aqute Intelligence
JULY 26, 2023
Social media has completely revolutionized the internet landscape in the last decade. Today, keeping your finger on the pulse means being “extremely online.” If you’re scrolling through multiple news feeds in background tabs while reading this post, you might be extremely online too. When it comes to evaluating a brand’s perception in the eyes of the public, social media gives us a fair approximation.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Chris Webb BI
JULY 23, 2023
In the first post in this series I described the events in Log Analytics that can be used to understand throughput – the speed that Power BI can read from your dataset when importing data from it – during refresh. While the individual events are easy to understand when you look at a simple example they don’t make it easy to analyse the data in the real world, so here’s a KQL query that takes all the data from all these events and gives you one row per partition per refres
Tinuiti
JULY 14, 2023
[This post was authored by Emily Sullivan and Shannon Mullery, Content Specialists at Tinuiti] Prime Day ran on July 11 and July 12 this year, with the shopping event continuing to grow in popularity and scale. The retail holiday has maintained its singular Prime Day name, despite expanding into what is now a 2-day event.
mention
JULY 28, 2023
In the ever-evolving digital marketing landscape, affiliate marketing has cemented its place as a potent, ROI-driven strategy. By leveraging the networks and influence of affiliates, businesses amplify their reach, fostering trust and driving conversions. Affiliate marketing is a symbiotic arrangement where a business rewards affiliates (individuals or companies) for each visitor or customer brought in by their marketing efforts.
Smart Data Collective
JULY 9, 2023
ETL (Extract, Transform, Load) is a crucial process in the world of data analytics and business intelligence. In this article, we will explore the significance of ETL and how it plays a vital role in enabling effective decision making within businesses. By understanding the power of ETL, organisations can harness the potential of their data and gain valuable insights that drive informed choices.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
CIO
JULY 6, 2023
Organizations can reap a range of benefits from deploying automation tools such as robotic process automation (RPA). But adding artificial intelligence (AI) to the mix is where an even bigger payoff can come. “Organizations have been combining automation and AI technologies for a few years now to improve their business processes,” says Maureen Fleming, program vice president at research firm IDC.
Zoominfo
JULY 26, 2023
For years, go-to-market leaders lived by the laws of growth through sales capacity. The mentality was simple: if you want to increase revenue, hire more salespeople. Today, rapidly changing technology is altering that equation. Experts say that standout growth will come from teams that double down on productivity. “What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Mill
Chris Webb BI
JULY 16, 2023
If you’re tuning refresh for a Power BI Import mode dataset one of the areas you’ll be most interested in is throughput, that is to say how quickly Power BI can read data from the data source. It can be affected by a number of different factors: how quickly the data source can return data; network latency; the efficiency of the connector you’re using; any transformations in Power Query; the number of columns in the data and their data types; the amount of other objects in the s
Aqute Intelligence
JULY 17, 2023
At times, it seems like AI (Bard AI, Chat GPT) is making things up. Ars Techica has a good article about this trait, which it calls confabulation, althought the article doesn’t quite get to the bottom of why AI does this. If you try AI for various typical competitor analysis questions, maybe half of them will include made-up facts. Here is an example, asking Bard who leads competitive intelligence at Google: There are three different ways here in which Bard has invented facts: Misinterpretation:
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
mention
JULY 21, 2023
If you’re advertising on TikTok, you’ll always want to make sure that you’re generating optimal returns on your investment. However, this is often easier said than done. While TikTok is a very accessible platform for advertisers, it can be tricky to refine your marketing strategy and maximise returns. If you want to drive jaw-dropping results with your campaigns, then you’ll need to understand how to leverage different marketing tools, targeting tactics , and creative executions to achieve your
Smart Data Collective
JULY 24, 2023
Analytics technology has been a huge gamechanger for the sports industry. Fortune Business Insights reports that the sports industry spent $2.98 billion on analytics last year. That figure is projected to keep growing at a rate of 28.7% a year until 2030. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA.
CIO
JULY 6, 2023
Virtually every organization worth its salt is involved in digital transformation, and those efforts are starting to pay dividends, according to F5’s 2023 State of Application Strategy Report. When respondents to F5’s survey of more than 1,000 IT leaders were asked to list the benefits of digital transformation, IT operational efficiency topped the list (cited by 66% of respondents), followed by business operational efficiency (49%), better alignment of IT with business outcomes (47%), employee
Zoominfo
JULY 25, 2023
In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.
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Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.
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