October, 2023

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How Value Stream Management is fueling success at Boeing, Tyson, and Verizon

CIO

In today’s digitally transforming world, time is of the essence. Whether you’re looking to deliver a new product release, fix an issue, or enhance a service, the longer you make customers wait, the worse for your business. As you seek to boost agility and speed your organization’s digital transformation, there are some proven principles you can apply.

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How Product Marketing Can Better Align with Sales: Advice from Bob Boyle, a Seller Who Accidentally Became a PMM

Crayon

If you visit Bob Boyle’s LinkedIn profile , you’ll see that he became a product marketing manager (PMM) in January 2023. But if you have a conversation with him, you’ll quickly realize that he started doing product marketing long before that.

Marketing 325
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Managing Seasonal Fluctuations in Retail with Analytics

Smart Data Collective

Data analytics technology has helped retail companies optimize their business models in a number of ways. One of the biggest benefits of data analytics is that it helps companies improve stability during times of uncertainty. There are inevitable ups and downs that every industry experiences, and recognizing these ebbs and flows can fundamentally impact your business.

Retail 284
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13 Advanced Social Media Marketing Tactics to Skyrocket Your Online Brand Presence

mention

4.8 billion people around the world use social media , making up approximately 59.9% of the global population. If you don’t have an online presence, you can’t reach your target audience and make them aware of your business. Social media makes it easy to get your online brand noticed , so you need to have one. With the right social media marketing plan, you can increase your online brand presence.

Marketing 273
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Analyse Power BI Data In Excel With Python

Chris Webb BI

In the Power BI/Fabric community everyone is excited about the recent release of Semantic Link : the ability to analyse Power BI data easily using Python in Fabric notebooks. Sandeep Pawar has an excellent blog post here explaining what this is and why it’s so cool. Meanwhile in the Excel community, everyone is excited about the new integration of Python into Excel.

Sales 265

More Trending

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7 sins of digital transformation

CIO

As CIOs prepare for the next wave of digital transformation, they must demonstrate shorter-term business impacts from technology investments and achieve larger innovation goals that evolve the organization’s business model. But perhaps more importantly, they must learn from their previous big digital wins — and avoid repeating all-too-frequent mistakes that cause transformations to fail or lag behind expectations.

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Tinuiti Welcomes Tavo Castro as New Head of Strategic Planning Elevating Client Strategy and Innovation

Tinuiti

Former EssenceMediacom/OpenX exec to oversee evolving strategy needs of clients and agency’s continued growth NEW YORK, NY – October 16, 2023 – Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has officially announced Tavo Castro as its new Head of Strategic Planning.

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RN Coders Can Improve Hospital Data Strategies

Smart Data Collective

Healthcare providers are investing more heavily in big data technology, as they strive to deal with growing challenges such as declining operating margins and an increasingly complex regulatory environment. However, many healthcare providers lack the technology or knowledge to use data prudently. One study found that 56% of hospitals do not have any data analytics or governance strategies.

Hospitals 281
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The Importance of Cybersecurity in Digital Marketing

mention

Here at Mention, we’d be the first to tell you how important digital marketing has become when it comes to doing business in the modern age. As more companies shift their marketing efforts online, looking beyond the ways to use various marketing channels and deeply examining the intricacies of social media PR and affiliate marketing , it’s critical that they also prioritize cybersecurity.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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New HostProperties Data In The ApplicationContext Column In Power BI Log Analytics

Chris Webb BI

If you’re a fan of using Log Analytics for monitoring Power BI activity , then you may have noticed there’s some new data in the ApplicationContext column of the PowerBIDatasetsWorkspace table. Up until recently the ApplicationContext column only contained IDs that identify the report and the visual that generated a DAX query (something I blogged about here ); it now contains additional information on the type of Power BI report that generated the query and an ID for the user session

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Competitor Highlights: Do you hear the roar of Thundercat Technology?

FedSavvy

ThunderCat Technology is a Service-Disabled Veteran Owned Small Business (SDVOSB) delivering technology services and solutions to government organizations, educational institutions, and commercial companies. Headquartered in Reston, Virginia, ThunderCat Technology employs about 125 personnel and primarily provides support in systems integration, IT solutions and services, data storage, networking, applications, cybersecurity, and big data.

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Beyond DevSecOps: Why fintech companies need to consider DevSecRegOps

CIO

It’s no secret that banks and fintech companies must meet compliance and regulatory standards that are much stricter than what traditional tech companies are forced to comply with. The question becomes: How do you meet strict regulatory and compliance standards while keeping up with the rapid pace of innovation in technology? As the vice president of enterprise architecture and technology strategy at Discover Financial Services, I think about this question often as we work to design our tech sta

Banking 903
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How to Write One Great Cold Email

Zoominfo

Research, outreach, reminders, and tracking all limit the time your sales team has to connect with prospects and solve their problems. And although email is an extremely effective communication channel, it’s also one of the most time-consuming. Email automation makes the job a lot easier — but your automated emails can’t waste the prospect’s time or come off as hollow or impersonal.

Win 130
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Supply Chain Tips for Software Companies to Avoid Data Breaches

Smart Data Collective

Data breaches are becoming much more common these days. PC Magazine reports that 422 million people were affected by data breaches last year. Preliminary research suggests data breaches are going to be even worse this year. A growing number of companies are recognizing that they need to take proactive measures to help bolster their data security. Software companies are among those most heavily affected, so they are taking dramatic measures.

Security 261
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Modular Outlines: A better, faster way to repurpose content

mention

Your brand is important, so know it’s best to repurpose content for your business to reach new audiences. You search through your most popular blog posts and find ways to give more information to your existing customers and make something fresh for new clients. This one piece of information becomes more blog posts, white papers, social media posts, and YouTube videos.

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Getting Report Visual IDs With Power BI Desktop Developer Mode

Chris Webb BI

Back in 2021 I wrote a post showing how you can link a DAX query generated by a Power BI report in Log Analytics to a visual in a Power BI report. In that post I showed how you can get the unique IDs for each visual in a report using Performance Analyzer, an approach which works but has drawbacks. Then, in 2022 I wrote another post showing how you can get the same IDs using the Power BI Embedded Analytics Playground, which again works but isn’t perfect.

IT 208
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Data Masking Best Practices and Benefits

Dataversity

In today’s digital world, data rules. Yet information must remain confidential to have any value in a business context. Customer data, financial records, and intellectual property are susceptible to cyber threats. As a result, reinforcing security is a must for organizations that want to keep their reputation. This is where data masking comes in. What Is […] The post Data Masking Best Practices and Benefits appeared first on DATAVERSITY.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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7 cloud market trends and how they will impact IT

CIO

The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. (IBM, Oracle, and Salesforce are in the 2-3% range.) Revenue growth remains solid across the industry, but slowing somewhat, with none of the Big 3 outperforming the others enough to materially alter the balance of power.

IT 905
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Data-Driven Sales: Modernizing GTM with Greater Insights

Zoominfo

More than ever, selling in today’s economy means discerning precious signals from a sea of noise. From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue.

Sales 130
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The Role of IT Consulting for Data-Driven Businesses

Smart Data Collective

Many businesses use big data technology to bolster efficiency. One study from Zappia found that 97.2% of companies say that they use data analytics in some capacity. While only 24% call themselves data-driven, the figure is growing significantly. Big data is changing the business models of many organizations. However, many companies are still struggling to figure out how to utilize data analytics and AI properly.

Business 257
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How to Update and Clean Your Email List For Better Deliverability

mention

Email marketing is one of the most powerful ways of reaching out to your audience. Unlike any other platforms in email marketing, you don’t have to depend on a third party to send out your emails. When you depend on any third-party platform like social media to market your business, you have to depend on them for your campaigns as well. Your followers will see your content as long as the social media platform decides to display it to them.

Marketing 176
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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VisOps For Power BI With PBI Inspector

Chris Webb BI

This week, one of my colleagues at Microsoft, Nat Van Gulck, showed me a cool new open-source tool he’s been working on to make VisOps for Power BI much easier: PBI Inspector. What is VisOps? I’ll admit I didn’t really know either, so being lazy I asked Nat to write a few paragraphs describing the project and why it will be useful: Great progress has been made over the years with software development CICD tooling and processes (aka DevOps), just not so much with BI report visua

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How to Bring Workforce Data into the BI Equation

Dataversity

In the current economic environment, employee productivity, efficiency, and well-being have become even more critical to organizational success, mandating that leaders spend more time understanding and deriving insights from employees’ digital footprints and data. But too often, businesses make strategic decisions without factoring in workforce data.

Business 113
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What you need to know about Okta’s security breach

CIO

On October 20, 2023, Okta Security identified adversarial activity that used a stolen credential to gain access to the company’s support case management system. Once inside the system, the hacker gained access to files uploaded by Okta customers using valid session tokens from recent support cases. As a result of using the extracted tokens from the Okta support system and support cases, the threat actor subsequently gained complete access to many of their customers’ systems.

Security 898
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SEC vs. COIN: Impacts to the Cryptocurrency Landscape

Alpha Sense BI

One of the most significant dilemmas captivating the attention of the investment management community today is the Securities and Exchange Commission (SEC) vs. Coinbase (COIN) lawsuit. This past June, the SEC sued COIN , a U.S.-based cryptocurrency exchange platform, for failing to register as a securities exchange with the markets regulator. The Howey Test, an important tool for evaluating blockchain and digital currency projects by determining whether or not a transaction is an “investment co

SWOT 105
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission