CIO
OCTOBER 24, 2023
As CIOs prepare for the next wave of digital transformation, they must demonstrate shorter-term business impacts from technology investments and achieve larger innovation goals that evolve the organization’s business model. But perhaps more importantly, they must learn from their previous big digital wins — and avoid repeating all-too-frequent mistakes that cause transformations to fail or lag behind expectations.
Crayon
OCTOBER 24, 2023
If you visit Bob Boyle’s LinkedIn profile , you’ll see that he became a product marketing manager (PMM) in January 2023. But if you have a conversation with him, you’ll quickly realize that he started doing product marketing long before that.
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Smart Data Collective
OCTOBER 6, 2023
Data analytics technology has helped retail companies optimize their business models in a number of ways. One of the biggest benefits of data analytics is that it helps companies improve stability during times of uncertainty. There are inevitable ups and downs that every industry experiences, and recognizing these ebbs and flows can fundamentally impact your business.
mention
OCTOBER 4, 2023
4.8 billion people around the world use social media , making up approximately 59.9% of the global population. If you don’t have an online presence, you can’t reach your target audience and make them aware of your business. Social media makes it easy to get your online brand noticed , so you need to have one. With the right social media marketing plan, you can increase your online brand presence.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Tinuiti
OCTOBER 16, 2023
Former EssenceMediacom/OpenX exec to oversee evolving strategy needs of clients and agency’s continued growth NEW YORK, NY – October 16, 2023 – Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has officially announced Tavo Castro as its new Head of Strategic Planning.
Chris Webb BI
OCTOBER 15, 2023
In the Power BI/Fabric community everyone is excited about the recent release of Semantic Link : the ability to analyse Power BI data easily using Python in Fabric notebooks. Sandeep Pawar has an excellent blog post here explaining what this is and why it’s so cool. Meanwhile in the Excel community, everyone is excited about the new integration of Python into Excel.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Zoominfo
OCTOBER 10, 2023
The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets. However, while the opportunities available in overseas expansion are remarkable, so too are the challenges of working with B2B data across international borders.
Smart Data Collective
OCTOBER 3, 2023
Healthcare providers are investing more heavily in big data technology, as they strive to deal with growing challenges such as declining operating margins and an increasingly complex regulatory environment. However, many healthcare providers lack the technology or knowledge to use data prudently. One study found that 56% of hospitals do not have any data analytics or governance strategies.
mention
OCTOBER 6, 2023
Here at Mention, we’d be the first to tell you how important digital marketing has become when it comes to doing business in the modern age. As more companies shift their marketing efforts online, looking beyond the ways to use various marketing channels and deeply examining the intricacies of social media PR and affiliate marketing , it’s critical that they also prioritize cybersecurity.
FedSavvy
OCTOBER 22, 2023
With as many bids as we are involved with and we analyze, there are certain lessons one can learn. One such lesson is never, ever underestimate the power of management and understanding how to drive down risk. Government evaluators don’t like risk. Quite honestly, who does like risk? It’s the spooky boogeyman that lurks around each corner that will ruin your day if you’re not ready to neutralize it.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Chris Webb BI
OCTOBER 29, 2023
If you’re a fan of using Log Analytics for monitoring Power BI activity , then you may have noticed there’s some new data in the ApplicationContext column of the PowerBIDatasetsWorkspace table. Up until recently the ApplicationContext column only contained IDs that identify the report and the visual that generated a DAX query (something I blogged about here ); it now contains additional information on the type of Power BI report that generated the query and an ID for the user session
CIO
OCTOBER 31, 2023
It’s no secret that banks and fintech companies must meet compliance and regulatory standards that are much stricter than what traditional tech companies are forced to comply with. The question becomes: How do you meet strict regulatory and compliance standards while keeping up with the rapid pace of innovation in technology? As the vice president of enterprise architecture and technology strategy at Discover Financial Services, I think about this question often as we work to design our tech sta
Zoominfo
OCTOBER 20, 2023
Research, outreach, reminders, and tracking all limit the time your sales team has to connect with prospects and solve their problems. And although email is an extremely effective communication channel, it’s also one of the most time-consuming. Email automation makes the job a lot easier — but your automated emails can’t waste the prospect’s time or come off as hollow or impersonal.
Smart Data Collective
OCTOBER 8, 2023
Data breaches are becoming much more common these days. PC Magazine reports that 422 million people were affected by data breaches last year. Preliminary research suggests data breaches are going to be even worse this year. A growing number of companies are recognizing that they need to take proactive measures to help bolster their data security. Software companies are among those most heavily affected, so they are taking dramatic measures.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
mention
OCTOBER 18, 2023
Generating revenue is especially challenging during a global economic downturn, placing more pressure on sales reps to widen their pipelines and increase their efficiency. One of the most important tools that sales reps can use to achieve this is the Ideal Customer Profile (ICP). Admittedly, ICPs are nothing new, but they are still highly effective for driving more sales, and in today’s difficult sales environment, they are more relevant than ever.
FedSavvy
OCTOBER 24, 2023
ThunderCat Technology is a Service-Disabled Veteran Owned Small Business (SDVOSB) delivering technology services and solutions to government organizations, educational institutions, and commercial companies. Headquartered in Reston, Virginia, ThunderCat Technology employs about 125 personnel and primarily provides support in systems integration, IT solutions and services, data storage, networking, applications, cybersecurity, and big data.
Chris Webb BI
OCTOBER 22, 2023
Back in 2021 I wrote a post showing how you can link a DAX query generated by a Power BI report in Log Analytics to a visual in a Power BI report. In that post I showed how you can get the unique IDs for each visual in a report using Performance Analyzer, an approach which works but has drawbacks. Then, in 2022 I wrote another post showing how you can get the same IDs using the Power BI Embedded Analytics Playground, which again works but isn’t perfect.
CIO
OCTOBER 17, 2023
The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. (IBM, Oracle, and Salesforce are in the 2-3% range.) Revenue growth remains solid across the industry, but slowing somewhat, with none of the Big 3 outperforming the others enough to materially alter the balance of power.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Zoominfo
OCTOBER 19, 2023
More than ever, selling in today’s economy means discerning precious signals from a sea of noise. From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue.
Smart Data Collective
OCTOBER 19, 2023
Many businesses use big data technology to bolster efficiency. One study from Zappia found that 97.2% of companies say that they use data analytics in some capacity. While only 24% call themselves data-driven, the figure is growing significantly. Big data is changing the business models of many organizations. However, many companies are still struggling to figure out how to utilize data analytics and AI properly.
mention
OCTOBER 27, 2023
In 2023, developing your business successfully without a presence on the Internet is impossible or truly challenging. It would be best if you had your brand discussed and recognizable. Solving this issue is not a piece of cake at all. But there are no boundaries if you have the right strategy for growth. One of its key aspects should be collaboration with various services and platforms that would host information about your company and bring potential customers to you.
Domo
OCTOBER 26, 2023
What about security? That’s the question on everyone’s minds when it comes to Domo’s generative AI capabilities. The allure of models like GPT-4 lies in their potential to significantly boost productivity and creativity. However, this enticing promise is accompanied by a cautionary tale. It’s important to note that these benefits come at a cost: the necessity of sending data to external servers for processing.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Chris Webb BI
OCTOBER 8, 2023
If you’ve heard about the new Direct Lake mode for Power BI datasets in Fabric you’ll know that it gives you the query performance of Import mode (well, almost) without the need to actually import any data. Direct Lake datasets can be refreshed though – in fact, they refresh automatically by default – and if you look at the dataset’s Refresh History you’ll see there’s a Direct Lake section which sometimes shows errors: Also, if you look at a custom datas
CIO
OCTOBER 24, 2023
Diversity, equity, and inclusion have become important social issues. In the wake of the George Floyd and Breonna Taylor murders of 2020, companies made massive, highly publicized efforts to correct for systemic bias and improve the mix of race, gender, and lived experiences in the workplace. According to a recent study from Pew Research, most employed adults in the US think this is a good thing.
Dataversity
OCTOBER 24, 2023
In the current economic environment, employee productivity, efficiency, and well-being have become even more critical to organizational success, mandating that leaders spend more time understanding and deriving insights from employees’ digital footprints and data. But too often, businesses make strategic decisions without factoring in workforce data.
Smart Data Collective
OCTOBER 25, 2023
In the vast realm of technology, chatbots have emerged as a revolutionary tool, bridging the gap between humans and machines. These digital assistants, initially designed to follow pre-set scripts, have now evolved into sophisticated entities capable of understanding and responding to complex human emotions and queries. But what’s the secret behind their enhanced conversational abilities?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
mention
OCTOBER 25, 2023
YouTube is an incredibly powerful marketing tool, even though navigating it can sometimes be difficult. It’s a bit like chess, but with computer algorithms involved. To make sure your content is performing well, you need a strategy in place that plays to YouTube’s unique strengths and powers up your content in meaningful ways. But with so much information out there, how do you know what matters?
Domo
OCTOBER 3, 2023
Making well-informed, data-driven decisions is the hallmark of a modern business leader. With oceans of data at our fingertips it’s easy to dismiss the dinosaurs of yesteryear, who made decisions using quaint and archaic methods such as “seat of the pants” and “gut instinct.” I jest, of course. However, it certainly is comforting to convince ourselves that decision-making is now a science, rather than an art.
Chris Webb BI
OCTOBER 1, 2023
This week, one of my colleagues at Microsoft, Nat Van Gulck, showed me a cool new open-source tool he’s been working on to make VisOps for Power BI much easier: PBI Inspector. What is VisOps? I’ll admit I didn’t really know either, so being lazy I asked Nat to write a few paragraphs describing the project and why it will be useful: Great progress has been made over the years with software development CICD tooling and processes (aka DevOps), just not so much with BI report visua
CIO
OCTOBER 25, 2023
On October 20, 2023, Okta Security identified adversarial activity that used a stolen credential to gain access to the company’s support case management system. Once inside the system, the hacker gained access to files uploaded by Okta customers using valid session tokens from recent support cases. As a result of using the extracted tokens from the Okta support system and support cases, the threat actor subsequently gained complete access to many of their customers’ systems.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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