April, 2023

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How to Create a Competitive Analysis Template in 2023

Netbasequid

As the first quarter of 2023 hurtles by, it’s a good time to catch up with what other brands have been up to. It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. A competitive analysis will tell you all you need to know about your competitor’s activities and performance and help you identify hidden opportunities and mitigate emerging threats.

Analysis 111
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3 Ways Companies Will Double Down on Agent Experience in 2023

CIO

The current state of the contact center agent is clear, but for those unaware or overlooking this opportunity for improvement: agent attrition rates currently hover around 40% , the cost of replacing just one agent is between $10k-$20k , and 97% of agents are sometimes or almost always burned out. Unengaged employees (undoubtedly including contact center agents) collectively cost $7.8 trillion in lost productivity, or about 11% of the global GDP.

Education 768
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How Generative AI is Transforming Go-to-Market

Zoominfo

Depending on who you ask, generative AI will either enhance every aspect of life, or usher in the kind of techno-dystopian nightmare that was once the sole province of science fiction movies. But what will generative AI really do? Some believe that generative AI technologies will save the tech industry, insisting that AI can help regain the trust of both the public and investors and solve the sector’s most urgent problems.

Marketing 130
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The Worst Thing a Seller Can Do In a Competitive Situation (+ More Takeaways From Our Latest Webinar)

Crayon

A few days ago, I had the pleasure of hosting a webinar that featured Crayon’s VP of Strategy, Chris Pope, and Aircall’s Director of Sales, Tommy Jester. We talked about the mistakes that sellers make in competitive opportunities and the things that you — whether you’re a sales leader or a competitive intelligence leader — can do to help them win more often.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Smart Buildings Use Data to Help Businesses Cut Costs

Smart Data Collective

There are many ways businesses are using big data to make better decisions and operate more efficiently Organizations can use big data to optimize expenses and reduce costs. A modern data infrastructure can help get more value from data by accelerating decision making, simplifying operations, and powering analytics. One of the many ways big data is helping companies operate more cost-effectively is through the construction of smart buildings.

Business 325

More Trending

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What is Metadata & How Does It Help SEO

mention

In the modern digital age, data is the new gold. Just like in the olden days when people would go out and pan for gold to make a living, you need to sift through your company’s data to find the valuable nuggets that can help your business thrive. When it comes to getting your content found online, “the devil is in the metadata.” Metadata is additional information about a specific set of data.

IT 274
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What Oracle’s cloud expansion means for businesses in the Middle East

CIO

To meet the rapidly growing demand for its cloud services, Oracle has announced plans to open a third public cloud region in Saudi Arabia. Located in Riyadh, the new cloud region will be part of a planned $1.5 billion USD investment from Oracle to expand cloud infrastructure capabilities in the Kingdom. The new region in Riyadh will join Oracle’s existing cloud region in Jeddah and a planned Oracle cloud region in the new city of NEOM.

Business 909
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Preparing for Prime Day 2023: The Amazon Seller’s Ultimate Guide

Tinuiti

Last year, Prime Day was a huge success with 300 million+ items purchased and over $1.7B saved thanks to stellar Prime Day deals and discounts. Prime Day 2023 has the potential to be even larger with eager shoppers looking to save big.

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How Alteryx Increased Battlecard Adoption 40% in Just 60 Days

Crayon

According to the 2023 State of Competitive Intelligence report, 58% of those who measure their battlecards think they’re well-adopted. Among the ranks of that majority is Spencer Hong, Senior Competitive Intelligence Analyst at Alteryx, who was able to boost battlecard adoption at his company 40% in just the first 60 days of launching his program. The best part?

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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The Role of Data in Understanding Demographics for Effective Marketing

Smart Data Collective

In the past, large data sets about consumers were far more difficult to come by. For small businesses and agencies, this meant being at a significant disadvantage to larger businesses and corporations that could afford to conduct large-scale research. Today, however, this is far from the case and consumer data is more available than it ever has been before.

Marketing 310
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Disabling Filter Pane Aggregates In Power BI

Chris Webb BI

When you add a field to the filter pane in a Power BI report and select the “Basic filtering” filter type, in most cases you’ll see some numbers next to the field values: These numbers are counts of the number of rows for each value in the table that the field is from. The query to get these counts is usually quite fast and inexpensive, but if you’re filtering on a field from a very large table (for example a fact table) and/or using DirectQuery mode that might not be tru

IT 309
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QR Code Generator: What Is a QR Code & How To Create One

mention

QR codes have become a ubiquitous tool in our daily lives, allowing us to quickly access information, promotions, and services through our smartphones. With the rise in popularity of QR codes, many QR code generators have emerged, allowing businesses and individuals to create custom QR codes for various purposes. In this article, we will explore the different types of QR code generators available and their features, as well as provide tips on how to choose the best QR code generator for your nee

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10 fastest growing US tech hubs for IT talent

CIO

Tech salaries are on the rise thanks to a demand for talent across nearly every industry. Salaries increased 2.3% between 2021 and 2022, reaching an average tech salary of $111,348 per year, according to the 2023 Dice Tech Salary Report. Salaries vary by location, with the technologists reporting the highest average salaries of $144,962 per year in Silicon Valley, the original tech hub.

Startups 841
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 Top Competitive Intelligence Tools for Finding Industry Experts

Aqute Intelligence

Competitive intelligence is a process that often involves several areas, such as how an organization collects data, analyzes competitive intelligence, finds experts and more. Every company deals with competition, and battling to find the right experts to help form new strategies is no exception. For a company to have the best insights, it needs to employ the most suitable experts that fit the needs of its company.

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How SafeGuard Cyber Increased Win Rates with Battlecard Adoption

Crayon

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

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The Surprising Role of AI in Making PowerPoint Presentations

Smart Data Collective

We have talked extensively about the benefits of using AI technology in marketing. One benefit we haven’t covered has been the use of AI to create amazing PowerPoint presentations. AI Makes it Easier than Ever to Create Amazing PowerPoint Presentations and Convert them to More Usable File Types AI tools such as Designs.ai can help you create beautiful presentation slides and templates that use A.I. technology.

Education 243
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Prepare for Amazon Prime Day 2023: The Seller’s Guide

Tinuiti

Amazon Prepare for Amazon Prime Day 2023: The Seller’s Guide By Tinuiti Team Apr 21 2023 Last year, Prime Day was a huge success with 300 million+ items purchased and over $1.7B saved thanks to stellar Prime Day deals and discounts. Prime Day 2023 has the potential to be even larger with eager shoppers looking to save big. This year is a crucial time to get in front of new customers in the competitive ecommerce market.

Win 130
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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7 Best Practices For Social Media Data Collection

mention

Social media has become an indispensable marketing channel for businesses of all sizes in today’s digital era, as more than half of the world’s population employs it. To succeed, businesses must collect and analyze social media data, so they can gain insights into their target audience, identify trends and patterns, and optimize their social media campaigns for better performance.

Analysis 261
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Building a vision for real-time artificial intelligence

CIO

By George Trujillo, Principal Data Strategist, DataStax I recently had a conversation with a senior executive who had just landed at a new organization. He had been trying to gather new data insights but was frustrated at how long it was taking. (Sound familiar?) After walking his executive team through the data hops, flows, integrations, and processing across different ingestion software, databases, and analytical platforms, they were shocked by the complexity of their current data architecture

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Better Sales Coaching: 7 Effective Sales Coaching Techniques

Zoominfo

Coaching salespeople is not a new idea. Good mentoring is one of the quickest ways to ramp up new employees. It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster. This is the time-tested practice of sales coaching.

Sales 130
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How SafeGuard Cyber Increased Win Rates with Battlecard Adoption

Crayon

In our fifth installment of the Crayon Customer Corner, we sat down with Dan Dearing — Senior Director of Product Marketing at SafeGuard Cyber. As a competitive intelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitive landscape, Dan understands the importance of generating adoption for your CI program.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Data Careers That Make a Positive Impact on the World

Smart Data Collective

Are you interested in a career in big data? As we said before, there are many careers you can go into with a degree in data science. The BLS reports that there are 113,000 data scientists in the country. That figure is growing by the year. Finding a career that you are passionate about is not an easy task in itself. Once you have finished school it is likely that your career will take up the majority of your life going forward – so it’s important to find the right one.

Education 243
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Prepare for Amazon Prime Day 2023: The Seller’s Guide

Tinuiti

Last year, Prime Day was a huge success with 300 million+ items purchased and over $1.7B saved thanks to stellar Prime Day deals and discounts. Prime Day 2023 has the potential to be even larger with eager shoppers looking to save big.

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How to Elevate Your Skills Using Metaphors in Copywriting

mention

Copywriting is different from the content you create on a daily basis. A copy is created to inspire or persuade people to make certain choices. This type of content is generally used by businesses to increase their brand awareness or capture quality leads for the sales funnel. The only problem is that people are not easily persuaded, especially when you’ve created a lifeless and bland copy to stimulate the call to action.

Copywrite 240
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CIO Fletcher Previn on designing the future of work

CIO

It has been three years since COVID sent us into remote work, and we now find ourselves with a new challenge: employees who have never met in person. The hybrid work paradigm has exposed the importance of getting in front of evolving changes in the way employees will work together in the future, accelerating IT leaders’ need not only to address the impact of hybrid work and sharpen their tech strategies to support it , but also to help shape the future workplace culture, in large part through e

Banking 774
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Sun Never Sets on GOVCON M&A

FedSavvy

It’s always a good time to review and highlight the ever-dynamic array of mergers and acquisitions in GOVCON. These acquisitions expand existing capabilities and add footprints in new customer markets. This is NOT intended to be a comprehensive list of all acquisitions, but instead a sample of ones we found interesting, and some illustrate major developments in the GOVCON market.

Analysis 130
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Hey, Product Marketer: Your Battlecards Shouldn’t Be Perfect

Crayon

In high school, my economics teacher loved to remind us that “there’s no such thing as a free lunch.” It’s an old-timey way of saying “everything comes at a cost.

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5 Best Server Backup Software for Data-Driven Businesses

Smart Data Collective

Big data has led to some huge changes in the way we live. John Deighton recently posted about this in an article on The Economic Times. John Deighton is a leading expert on big data technology. His research focuses on the importance of data in the online world. Searching for a topic on a search engine can provide us with a vast amount of information in seconds.

Business 236