April, 2023

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How to Create a Competitive Analysis Template in 2023

Netbasequid

As the first quarter of 2023 hurtles by, it’s a good time to catch up with what other brands have been up to. It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. A competitive analysis will tell you all you need to know about your competitor’s activities and performance and help you identify hidden opportunities and mitigate emerging threats.

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3 Ways Companies Will Double Down on Agent Experience in 2023

CIO

The current state of the contact center agent is clear, but for those unaware or overlooking this opportunity for improvement: agent attrition rates currently hover around 40% , the cost of replacing just one agent is between $10k-$20k , and 97% of agents are sometimes or almost always burned out. Unengaged employees (undoubtedly including contact center agents) collectively cost $7.8 trillion in lost productivity, or about 11% of the global GDP.

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How Generative AI is Transforming Go-to-Market

Zoominfo

Depending on who you ask, generative AI will either enhance every aspect of life, or usher in the kind of techno-dystopian nightmare that was once the sole province of science fiction movies. But what will generative AI really do? Some believe that generative AI technologies will save the tech industry, insisting that AI can help regain the trust of both the public and investors and solve the sector’s most urgent problems.

Marketing 130
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The Worst Thing a Seller Can Do In a Competitive Situation (+ More Takeaways From Our Latest Webinar)

Crayon

A few days ago, I had the pleasure of hosting a webinar that featured Crayon’s VP of Strategy, Chris Pope, and Aircall’s Director of Sales, Tommy Jester. We talked about the mistakes that sellers make in competitive opportunities and the things that you — whether you’re a sales leader or a competitive intelligence leader — can do to help them win more often.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Why Load Testing Power BI Is Important

Chris Webb BI

If you’re about to put a big Power BI project into production, have you planned to do any load testing? If not, stop whatever you’re doing and read this! In my job on the Power BI CAT team at Microsoft it’s common for us to be called in to deal with poorly performing reports. Often, these performance problems only become apparent after the reports have gone live: performance was fine when it was just one developer testing it, but as soon as multiple end-users start running repo

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Avoid Damage to Your Brand Reputation with Crisis Communication

mention

Every company, regardless of its size and sector, has to remain cognizant of public relations and reputation management. Managing brand reputation in the wake of a crisis can be incredibly difficult for businesses to navigate, with 2022 producing some truly noteworthy PR disasters , showing exactly what not to do in many cases. This is only the tip of the iceberg: over the last 10 years, corporate crises have risen substantially.

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What Oracle’s cloud expansion means for businesses in the Middle East

CIO

To meet the rapidly growing demand for its cloud services, Oracle has announced plans to open a third public cloud region in Saudi Arabia. Located in Riyadh, the new cloud region will be part of a planned $1.5 billion USD investment from Oracle to expand cloud infrastructure capabilities in the Kingdom. The new region in Riyadh will join Oracle’s existing cloud region in Jeddah and a planned Oracle cloud region in the new city of NEOM.

Business 909
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Preparing for Prime Day 2023: The Amazon Seller’s Ultimate Guide

Tinuiti

Last year, Prime Day was a huge success with 300 million+ items purchased and over $1.7B saved thanks to stellar Prime Day deals and discounts. Prime Day 2023 has the potential to be even larger with eager shoppers looking to save big.

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How Alteryx Increased Battlecard Adoption 40% in Just 60 Days

Crayon

According to the 2023 State of Competitive Intelligence report, 58% of those who measure their battlecards think they’re well-adopted. Among the ranks of that majority is Spencer Hong, Senior Competitive Intelligence Analyst at Alteryx, who was able to boost battlecard adoption at his company 40% in just the first 60 days of launching his program. The best part?

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How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

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Measuring Memory And CPU Usage In Power BI During Dataset Refresh

Chris Webb BI

This post is a follow-up to my recent post on identifying CPU and memory-intensive Power Query queries in Power BI. In that post I pointed out that Profiler and Log Analytics now gives you information on the CPU and memory used by an individual Power Query query when importing data into Power BI. What I didn’t notice when I wrote that post is that there is also now information available in Profiler and Log Analytics that tells you about peak memory and CPU usage across all Power Query quer

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The Role of Data in Understanding Demographics for Effective Marketing

Smart Data Collective

In the past, large data sets about consumers were far more difficult to come by. For small businesses and agencies, this meant being at a significant disadvantage to larger businesses and corporations that could afford to conduct large-scale research. Today, however, this is far from the case and consumer data is more available than it ever has been before.

Marketing 313
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What is Metadata & How Does It Help SEO

mention

In the modern digital age, data is the new gold. Just like in the olden days when people would go out and pan for gold to make a living, you need to sift through your company’s data to find the valuable nuggets that can help your business thrive. When it comes to getting your content found online, “the devil is in the metadata.” Metadata is additional information about a specific set of data.

IT 278
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3 ways CIOs should drive the future of work

CIO

“Who owns and oversees employee experience and the future of work at your organization” is a question I’ve been asking CIOs and IT leaders a lot of late. The ensuing conversation usually reveals a telling disconnect that CIOs should remedy for the health of their companies. Most IT leaders pause before responding to this question. Some go on to describe hybrid work plans, which is one aspect of the future of work, but it’s not the complete scope.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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GTM Plays: How to Win the Race for Sales Productivity

Zoominfo

Although it may sound counterintuitive, multiple periods of economic uncertainty have revealed a striking pattern: the biggest winners in business are those who keep investing in growth. And regardless of how the current economic headwinds play out, Bain & Company partner Jordan Lee says this era’s winners will be the companies that focus their go-to-market strategies around highly efficient, data-driven plays.

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How SafeGuard Cyber Increased Win Rates with Battlecard Adoption

Crayon

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

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Understanding The “A Measure Is Used In Cross Highlighting” Error In Power BI

Chris Webb BI

When interacting with a Power BI report you may occasionally get the following error: Couldn’t load the data for this visual We can’t display this visual because a measure is used in cross highlighting. Please remove the measure or cross highlight. What does this mean? The most important thing to explain is that you have not done anything wrong : you have, unfortunately, run into a limitation of Power BI where it can’t generate the query needed for a selection on a visual.

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How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?

Smart Data Collective

Understaffed, with their budgets cut, and overworked — why does that describe the state of security operation centers today when businesses need effective protection more than ever? Cyber professionals are facing more hacking threats than ever before, there’s a shortage of skilled cybersecurity professionals and a flood of data that is coming from a large number of protective tools.

Security 233
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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QR Code Generator: What Is a QR Code & How To Create One

mention

QR codes have become a ubiquitous tool in our daily lives, allowing us to quickly access information, promotions, and services through our smartphones. With the rise in popularity of QR codes, many QR code generators have emerged, allowing businesses and individuals to create custom QR codes for various purposes. In this article, we will explore the different types of QR code generators available and their features, as well as provide tips on how to choose the best QR code generator for your nee

Marketing 276
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3 ‘phase 0’ digital transformation errors no IT leader should make

CIO

Digital transformation has embedded IT at the center of business strategy, making all organizations technology enterprises today, irrespective of their industry. Business processes, culture, workflow, and systems are all necessarily impacted by digital transformation efforts, which by definition overhaul how business gets done, expediting efficiencies, modernizing the enterprise, and — when executed well — enhancing profitability.

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Competitor Highlights: How smart are you on SMX?

FedSavvy

SMX was created in 2019 by combining several acquisitions into a new platform company through the support of private equity firm OceanSound Partners. Some may think that SMX is merely a rebrand of legacy Smartronix, but instead it is the private equity funded and larger Smartronix better equipped to compete with larger GOVCON businesses. Figure 1 shows a visual of acquisitions that led to the SMX we know today.

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How SafeGuard Cyber Increased Win Rates with Battlecard Adoption

Crayon

In our fifth installment of the Crayon Customer Corner, we sat down with Dan Dearing — Senior Director of Product Marketing at SafeGuard Cyber. As a competitive intelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitive landscape, Dan understands the importance of generating adoption for your CI program.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Disabling Filter Pane Aggregates In Power BI

Chris Webb BI

When you add a field to the filter pane in a Power BI report and select the “Basic filtering” filter type, in most cases you’ll see some numbers next to the field values: These numbers are counts of the number of rows for each value in the table that the field is from. The query to get these counts is usually quite fast and inexpensive, but if you’re filtering on a field from a very large table (for example a fact table) and/or using DirectQuery mode that might not be tru

IT 311
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The Surprising Role of AI in Making PowerPoint Presentations

Smart Data Collective

We have talked extensively about the benefits of using AI technology in marketing. One benefit we haven’t covered has been the use of AI to create amazing PowerPoint presentations. AI Makes it Easier than Ever to Create Amazing PowerPoint Presentations and Convert them to More Usable File Types AI tools such as Designs.ai can help you create beautiful presentation slides and templates that use A.I. technology.

Education 233
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Top 6 Brand Collaborations to Take Lessons From

mention

Brand collaborations are an exciting way for businesses to grow and expand, but they can also be intimidating. You have to navigate working with partners who have different goals and methods. And while this can be challenging, the rewards can be great – when done right. By learning from successful collaborations that have come before us, we can get a clearer picture of what works and what doesn’t.

Business 264
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Building a vision for real-time artificial intelligence

CIO

By George Trujillo, Principal Data Strategist, DataStax I recently had a conversation with a senior executive who had just landed at a new organization. He had been trying to gather new data insights but was frustrated at how long it was taking. (Sound familiar?) After walking his executive team through the data hops, flows, integrations, and processing across different ingestion software, databases, and analytical platforms, they were shocked by the complexity of their current data architecture

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.