Wed.May 31, 2023

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Hybrid working: the new workplace normal

CIO

The new and still evolving world of hybrid work has created a fresh set of challenges for IT leaders who are tasked with ensuring that employees have the tools to get their work done productively and securely, regardless of their location. CIO recently gathered a group of IT executives from a broad range of enterprises for a discussion on hybrid work and how work models continue to change as the Covid pandemic winds down.

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7 Content Marketing Mistakes to Avoid

mention

Content marketing is an important tool in your business’ digital strategy. With the potential to attract and convert customers, content marketing is a worthwhile investment. Yet, many businesses will make simple mistakes that can affect the success of their efforts. In this article, we cover 7 content marketing mistakes to avoid. Table of Contents: What Is Content Marketing ?

Marketing 335
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Broadcom’s Andy Nallappan on what cloud success really looks like

CIO

Companies moving to the cloud often find themselves at a crossroads near the midpoint of their migrations , spending more than they intended and getting out less than they hoped. Often that’s because their IT organization isn’t equipped with the culture, mindset, and skills necessary to capitalize on the cloud. Andy Nallappan has had a long career in IT, including CIO roles, but his current job at Broadcom is managing the company’s external cloud platform, DevOps, and SaaS operations across mult

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AI, Automation, Intent: The State of Account-Based Marketing in 2023

Zoominfo

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Many of the early struggles that slowed ABM adoption — such as sales and marketing alignment and coordinating efforts — are eminently solvable today.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Can you spot the hidden theme of CSO’s Future of Cybersecurity summit?

CIO

With the rise of generative AI, it was inevitable that it would become an unofficial subtheme of CSO’s Future of Cybersecurity Summit. And yet it still very much fits in with the event’s official theme: smart choices in a fast-changing world. Few things are changing as much as GenAI as a tool for creating content, automating customer service, serving as a virtual assistant, and providing workplace collaboration tools.

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More Trending

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Australia’s CIO50 Team of the Year Awards finalists revealed

CIO

The finalists in Australia’s 2023 CIO50 Team of the Year Awards have been announced. The team awards are new categories in the prestigious CIO50 awards progam, which is now in its eight year. Along with the unveiling of the annual CIO50 List and the team category winners, the 2023 CIO50 Awards will also recognise the inaugural Next CIO winner and a new Hall of Fame recipient.

Win 325
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ANNUITY AWARENESS MONTH EDITION

Wink Intel

June is Annuity Awareness Month! We will be reprinting our Chief Storyteller, Sheryl Moore’s most requested annuity-focused articles all month long; they will be indicated with “reprint” in the title and posted HERE. You’ll find these timeless articles are still relevant today. Annuity Awareness Month aligns perfectly with Wink’s top priority of ensuring that the public has the needed information and tools that are necessary, to succeed in their search for retirement plan and life insurance sol

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I migliori 17 tool per gestire i costi del cloud

CIO

Sembra ieri che i server cloud costavano pochi euro e che si poteva affittare un rack con una manciata di spiccioli. Quei giorni sono ormai lontani e, quando arriva il conto mensile dell’abbonamento ai relativi servizi, i direttori finanziari vanno su tutte le furie. Anche i team di sviluppatori stanno imparando che le cifre crescono, a volte anche più velocemente del previsto, ed è arrivato tempo di introdurre un po’ di disciplina per contenerle.

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REPRINT: 100 facts your clients need to know about annuities: #AnnuityAwarenessMonth

Wink Intel

Did you know that that the top fear of Americans is outliving their retirement income? Death comes in as the second top fear. It’s easy to see that annuities are still the black box of the insurance industry … what a shame. Did you know that the top fear of Americans is outliving their retirement income? (Death comes in as the second top fear.) What an awesome opportunity for our industry to educate, right?

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Funding Insights May 22-28, 2023

Owler

A roundup of the previous week’s large and small funding rounds from Owler. ? COMPANIES YOU SHOULD KNOW + Datasembly Raises $16M in Series B Round Datasembly, Inc. raised $16M in funding. The Virginia-based market intelligence platform provides data collection and analytics services to around 230 retail partners. The Series B round was led by Noro-Moseley Partners — an Atlanta VC that backs tech startups in the southeastern United States. + Hopscotch Raises $20M in Series E Round of Funding In a

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Reprint: Annuity Quick Reference Guide #AnnuityAwarenessMonth

Wink Intel

Many have never heard of annuities. Perhaps the easiest way to grasp the concept of annuities is to first discuss life insurance products. Life insurance is a contract that pays a benefit in the event you die unexpectedly. In turn, annuities are a contract that pay a benefit in the event you live too long. Annuities are a vehicle that is used to save for one’s retirement, just as some use certificates of deposit (CDs) and 401(k)s.

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Domo Data Science Resources Guide Helps You Do More with Your Data

Domo

The Data Science Resources Guide is your one-stop shop for all help resources related to Domo data science products. Domo offers a suite of data science and machine learning tools to help you do more with your data. These tools include Jupyter Workspaces, Magic ETL R/Python Scripting Tiles (Scripting Tiles), Magic ETL Data Science Action Tiles (Action Tiles), and AutoML.

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Importance of a Brand SWOT Analysis on Google

GrowbyData

In today’s competitive market, brands encounter numerous challenges. Despite the availability of various tools designed to tackle these obstacles, marketers often find themselves overwhelmed by the sheer volume of tools and data. Although current tools provide extensive data on keywords, ads, products, and SERPs, marketers still struggle to extract meaningful insights from the data, creating a hurdle in their decision-making process.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Why Geospatial Data Should Be Easily Accessible for Every Employee

Dataversity

Unlocking the power of geospatial data can give organizations a competitive edge, from optimizing supply chain logistics and enhancing customer experience to mitigating fraud and improving public health outcomes. But despite its far-reaching benefits, many organizations fail to fully harness geospatial data’s potential. Why? Because geospatial data is voluminous, complex, and often distributed across multiple […] The post Why Geospatial Data Should Be Easily Accessible for Every Employee a

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API security: key to interoperability or key to an organization?

CIO

Most applications built today leverage Application Programming Interfaces (APIs), code that makes it possible for digital devices, applications, and servers to communicate and share data. This code, or collection of communication protocols and subroutines, simplifies that communication, or data sharing. The use of APIs is growing exponentially, year over year, and with the growth of cloud computing, cloud APIs have become the essential building blocks for developing applications in the cloud usi

Security 565
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Data Analytics Helps Marketers Make the Most of Instagram Stories

Smart Data Collective

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. One example of this trend is by using analytics to measure the engagement of Instagram stories to get customers to interact more frequently.

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How an Indian real-estate juggernaut keeps growing by harnessing the power of zero

CIO

If you’ve ever watched a James Bond film – from Dr. No to No Time to Die – you may have noticed “EON Productions” in the credits. “EON” stands for “Everything or Nothing” – a phrase that could just as well apply to the Prestige Group , one of India’s leading real estate developers. To get a sense of just how large the company looms, just look to the skies.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr