Wed.Jul 06, 2022

article thumbnail

The Key to Handling Competitive Objections and Landmines: “Why?”

Crayon

An account executive on your sales team, Jen, is chatting with a prospect. The conversation is going well. The prospect doesn’t seem to be evaluating any other vendors.

article thumbnail

10 Email Newsletter Templates Subscribers Will Love

mention

Email is no longer a tactic for the tech-savvy. Instead, it’s an essential part of any small business marketing strategy, and it shouldn’t be ignored or forgotten in favor of more “trendy” channels. However, many small businesses struggle to develop unique and interesting email newsletters. Why? Because they don’t have the resources to create them.

Startups 196
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Web Scraping in Python – How to Scrape an eCommerce Website with 20 lines of Python code

Data Hut

Do you know that 20 lines of Python code are all it takes to build a basic, but fully functional web scraper for an eCommerce website? In this blog, we'll demonstrate how to build an eCommerce scraper using Python with exactly 20 lines of Python code. We're going to demonstrate the power of Programming, especially Python for data. Web Scraping Definition: Web scraping is the process of extracting data from web pages and transforming it into a useful format like CSV / JSON, or putting it into a d

article thumbnail

How to Conduct a Competitor Audit: The Complete Guide

Netbasequid

The biggest mistake for most brands isn’t trying to win, while remaining oblivious of the competition. Rather, it is identifying their competition and leaving it at that. See, it’s not enough to identify your competitor by name only. This doesn’t necessarily add anything to your arsenal – and every bit of intel should. Let’s clear things up! You must know your competitors like a financial auditor seeks to know an organization’s accounts through its books.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

What is Audience Segmentation? How Can Audience Segmentation Enhance Your Inbound Marketing Efforts?

Weidert Group

“If you build it, they will come.”. That may work in the movies (thank you, Field of Dreams), but to get the attention of today’s online buyer, marketers need to wisely attract and engage them. In short, your content needs to get in front of the right people at the right time , or you risk striking out. No matter how large or small your audience, today’s B2B buyers want a personalized buying experience , and they demand information that’s tailored to their specific needs.

article thumbnail

Analytics, A Game-Changer for Mid-Market Private Equity firms

Fuld

Private Equity (PE) firms primarily focus on these three parameters. First, to understand the target firm’s true worth through the due diligence process; second, to find sustainable systems to drive significant value creation post-investment; and third, to find the right time and suitable structure for an exit. A PE firm’s success can only be measured by the opportunities it uncovers and how it gets ahead of challenges in managing the firm.

Gaming 52

More Trending

article thumbnail

Top Productivity Metrics Examples & KPIs To Measure Performance And Outcomes

Datapine Blog

Table of Contents. 1) What Are Productivity Metrics? 2) How To Measure Productivity? 3) Productivity Metrics Examples. 4) The Value Of Workforce Productivity Metrics. For years, businesses have experimented and narrowed down the most effective measurements for productivity. Productivity can be measured in many different ways and at different levels, from the raw industrial output of an asset in a manufacturing facility to the specific individual sales performance of a vendor.

KPI 97
article thumbnail

Integrity Announces Appointment of Respected Insurance Industry Leader Tom Dempsey as Chief Distribution Officer

Wink Intel

Former Head of Transamerica Financial Network and President/CEO of World Financial Group will oversee Integrity’s rapidly growing Life, Health and Wealth sales organizations. DALLAS , June 30, 2022 /PRNewswire/ — Integrity Marketing Group, LLC (“Integrity”), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced Tom Dempsey will join its executive team as Chief Distribution Officer.

article thumbnail

The Right Mobile BI App Can Produce Results!

Elegant BI

Your Enterprise Can Leverage Mobile BI to Achieve User Adoption and Enterprise Results! Gartner has predicted that ‘augmented analytics will be ubiquitous, but only 10% of users will use it to its full potential.’ Perhaps one of the most important aspects of user adoption is to provide the business intelligence tools at the place and time the user needs them.

article thumbnail

Penn Mutual Receives National Award for Excellence in Data and Analytics

Wink Intel

HORSHAM, Pa. , June 30, 2022 /PRNewswire/ — The Penn Mutual Life Insurance Company (Penn Mutual), a Fortune 1000 company, is pleased to announce its recognition as a 2022 Insurance Technology Impact Award Winner from the Aite-Novarica Group Insurance Technology Research Council (Aite-Novarica). The Impact Awards represent the largest purely peer-juried awards in the industry.

article thumbnail

7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

article thumbnail

Ameritas announces new Hall of Fame inductee

Wink Intel

CINCINNATI , July 5, 2022 /PRNewswire/ — Ran Gupta, Total Asset Planning, is the newest member of the Ameritas Hall of Fame, Ameritas president and CEO Bill Lester announced today. Gupta will enter the Hall of Fame as a 2022 inductee. The prestigious Hall of Fame award is the highest honor an Ameritas field partner can achieve. The award recognizes people who, over the course of their careers, exhibited outstanding leadership qualities, a commitment to bettering their community, and si

Finance 40
article thumbnail

Mann elected President, Ameritas Investment Company, LLC and Ameritas Advisory Services, LLC

Wink Intel

LINCOLN, Neb. , July 5, 2022 /PRNewswire/ — Effective June 26 , Brandon Mann was elected president and director of Ameritas Investment Company, LLC (AIC) and Ameritas Advisory Services, LLC (AAS) Ryan Beasley , Ameritas executive vice president – individual division, announced. Mann joined Ameritas in 2017 as a relationship manager in AIC.

Finance 40
article thumbnail

Liberty Bankers Insurance Group Releases Enhancements to On-the-Spot Underwriting

Wink Intel

DALLAS , July 5, 2022 /PRNewswire/ — Liberty Bankers Insurance Group (LBIG), a nationally recognized provider of life, health, and financial products, today announced enhancements to its On-the-Spot underwriting process for Medicare Supplement applicants. On-the-Spot is a point-of-sale digital decision tool that accelerates the underwriting process for Medicare Supplement coverage.

Sales 40
article thumbnail

New Annuity From Investors Heritage Helps Policyholders Grow Assets Into Retirement

Wink Intel

FRANKFORT, Ky.–( BUSINESS WIRE )–Investors Heritage Life Insurance Company (“Investors Heritage”) today announced the launch of its newest fixed index annuity (“FIA”) – the Heritage Growth Advantage (“HGA”) – designed to help policyholders grow their assets as part of their retirement planning. Unlike with most other FIAs where rates may be reduced by the carrier, the HGA from Investors Heritage offers policyholders fully guaranteed participation rates on indexed accounts during the

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

AM Best Affirms Credit Ratings of Thrivent Financial for Lutherans

Wink Intel

OLDWICK, N.J.–( BUSINESS WIRE )– AM Best has affirmed the Financial Strength Rating of A++ (Superior) and the Long-Term Issuer Credit Rating (Long-Term ICR) of “aa+” (Superior) of Thrivent Financial for Lutherans (Thrivent) (headquartered in Minneapolis, MN). The outlook of these Credit Ratings (ratings) is stable. The ratings reflect Thrivent’s balance sheet strength, which AM Best assesses as strongest, as well as its strong operating performance, favorable business profile and ve

Capital 40
article thumbnail

Best’s Special Report: With Spiking Mortality Rates Come Sharp Increase in Life Insurers’ Paid Death Benefits

Wink Intel

OLDWICK, N.J.–( BUSINESS WIRE )–Analysis by AM Best shows U.S. life insurance companies’ paid death benefits increased dramatically over the past two years, with the average amount of claims in 2020-2021 up 37.9% compared with the previous eight years. In its Best’s Special Report , “Mortality Risk Worsening Due to COVID-19,” AM Best states that COVID-19 was the main reason for the rise in claims, but notes that many companies also have stated that delays or the unavailability of

article thumbnail

2022 Milliman Long Term Care Insurance Survey

Wink Intel

The 2022 Milliman Long Term Care Insurance Survey is the 24th consecutive annual review of stand-alone long-term care insurance (LTCI) published by Broker World magazine. It analyzes the marketplace, reports sales distributions, and describes available products. More discussion of worksite sales, including a comparison of worksite sales distributions vs. non-worksite sales distributions will be in Broker World magazine’s August issue.

Sales 40
article thumbnail

Down Markets Create Opportunity

Wink Intel

In May, I attended a VUL academy meeting hosted by John Hancock where we talked about positioning ideas, illustration best practices, and resources available to BGAs and insurance agents when utilizing VUL products. Variable universal life insurance has experienced a strong resurgence in recent years for a variety of factors, but mainly market-related, regulatory, and tax changes.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

My Amphibious Suburban And Life Insurance

Wink Intel

Some of my fondest memories as a kid have to do with being on the lake in a boat enjoying water sports. So once I had kids it became a burning desire to torture them as I drove the boat and they held on to the tubes for dear life. So, we bought a boat! Click HERE to read the full story via Broker World. The post My Amphibious Suburban And Life Insurance appeared first on Wink.

Sports 40
article thumbnail

Insurance Marketing Automation For Distributors/Advisors And API Magic For Carrier Illustrations

Wink Intel

In my last Tech-Tock article, I wrote about learning about the latest innovation in insurtech by attending onsite industry conferences. I am very excited to continue to inform you of the latest technology that can help your business grow and stay on the cutting edge. Sorry for the cliché. I continue to discover more new tech innovations and solution providers.

article thumbnail

Nationwide adds death benefit features to Defined Protection RILA

Wink Intel

Columbus, OH – Nationwide announced the launch of enhanced legacy features to the Nationwide Defined Protection Annuity (DPA) , a registered index-linked annuity. The two new death benefit features, which are available at no extra cost, are uniquely positioned to fit the emerging needs of financial professionals and their clients in today’s challenging economic environment.

Loss 40
article thumbnail

Indexed product sellers see ‘attractive’ markets after Fed rate hikes

Wink Intel

When the Federal Reserve announced a historic 0.75-percentage-point rate hike last week, it sent many financial markets into a chaotic state. One market that should benefit from the rate hike, however, is the annuity marketplace, experts say. Specifically, indexed products, which thrive on offering stability when the financial landscape is most unstable.

article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

article thumbnail

New lawsuit seeks class action for victims of alleged fraudulent IUL sales

Wink Intel

A new lawsuit filed last month adds to the legal liability for Minnesota Life Insurance Co. and its partner independent marketing organization caught up in an alleged pension fraud scam. Shurwest, an Arizona-based IMO, appeared to be on its way to consolidating, negotiating and settling the scores of lawsuits it faces. The IMO filed for Chapter 11 bankruptcy Aug. 31, 2021, all while steadfastly maintaining that company executives knew nothing about a pension fraud scheme adapted to hundreds of i

Sales 40
article thumbnail

How to keep fraudsters from taking over your client’s annuity account

Wink Intel

Annuity account takeovers continue to be a serious fraud scheme within the financial services industry. If you are unfamiliar with this concept, this is how it works: Fraudsters gain access to annuity client information; this usually occurs from a breach of client information. Click HERE to read the full story via INN. The post How to keep fraudsters from taking over your client’s annuity account appeared first on Wink.

article thumbnail

Annuity Hedging Is Working Well: Milliman’s Adam Schenck

Wink Intel

When your clients are trying to manage personal financial risk, they call you, and you might help them buy annuities, or cash-value life insurance. When the issuers worry about what the S&P 500 is doing, some of them call Adam Schenck. Click HERE to read the full story via ThinkAdvisor. The post Annuity Hedging Is Working Well: Milliman’s Adam Schenck appeared first on Wink.

article thumbnail

Indexes must evolve with inflation, rising rates, says NAFA panel

Wink Intel

Many popular indexes supporting annuities and life insurance today might not work as well in a recessionary, high-inflation, and rising interest rate environment. Click HERE to read the full story via INN. ………………………………………………………… Industry veteran Sheryl Moore noted the growth of indexes during a recent Wink, Inc. webinar.

article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

‘Crazy’ evolution of life, annuity indexes draws scrutiny, says expert

Wink Intel

Indexed products are driving the life insurance sales train, a leading market expert said this week, but dark clouds are lurking. For one, regulators are likely to take another look at a regulation dealing with indexed life illustrations, said Sheryl Moore, president and CEO of Moore Market Intelligence. Likewise, lawsuit activity is up, targeting a variety of sales practices associated with indexed annuity and life insurance products, she added.

article thumbnail

Kings of the Hill

Wink Intel

When Sheryl Moore started her market research company 17 years ago, there were exactly a dozen indexes on which one could earn interest from an indexed annuity product. Today, there are at least 150 different indexes being tracked by Wink Inc. and Moore, president and CEO of the company. Ninety-four percent of them are hybrid indexes, which include a mix of one or more indexes, plus a cash or bond component.

article thumbnail

Broker Words- July 2022

Wink Intel

There is a series of commercials on TV these days (from a cable service that I despise due to their termination/billing practices) where the spots show two unrelated programs that magically merge into a single action sequence as a result of the customer flipping rapidly back and forth between the two. Serena Williams…Wonder Woman…Serena…Wonder Woman…then cut to a mall scene where, in my view, the greatest women’s tennis player ever appears in a Wonder Woman costume and destroys malicious tennis

40