Wed.Jun 28, 2023

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AWS launches no-code service AppFabric with generative AI assistance

CIO

Amazon Web Services (AWS) on Tuesday unveiled a new no-code offering, dubbed AppFabric, designed to simplify SaaS integration for enterprises by increasing application observability and reducing operational costs associated with building point-to-point solutions. The fully managed AppFabric offering, which has been made generally available, is designed to help enterprises maintain SaaS application interoperability without having to develop connectors or workflows in-house while offering added se

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Tinuiti Selected by Footwear Unlimited as Performance Media Agency of Record

Tinuiti

Press Release Tinuiti Selected by Footwear Unlimited as Performance Media Agency of Record Jun 28 2023 Footwear Unlimited has tapped Tinuiti, the largest independent performance firm in the US, to manage Client Growth, Growth Media, Affiliate, SEO, and Analytics for the Frye brand. NEW YORK, NY – April 27, 2023 – Tinuiti , the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been named the Performance Media Agency of Record for Footwear Unlimited.

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Belcorp reimagines R&D with AI

CIO

Over the past three years, multinational beauty company, Belcorp, has grappled with numerous challenges stemming from the pandemic, shifts in consumer behavior, disruptions in supply chains, the war in Ukraine, and inflation. To address the challenges, the company has leveraged a combination of computer vision, neural networks, NLP, and fuzzy logic.

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Tinuiti Selected by Footwear Unlimited as Performance Media Agency of Record

Tinuiti

Press Release Tinuiti Selected by Footwear Unlimited as Performance Media Agency of Record Jun 28 2023 Footwear Unlimited has tapped Tinuiti, the largest independent performance firm in the US, to manage Client Growth, Growth Media, Affiliate, SEO, and Analytics for the Frye brand. NEW YORK, NY – April 27, 2023 – Tinuiti , the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been named the Performance Media Agency of Record for Footwear Unlimited.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What’s the state of Zero Trust security?

CIO

Zero Trust adoption is accelerating, with over half of organizations reporting they have adopted Zero Trust Security, according to research independently conducted by leading security research firm Ponemon Institute, sponsored by Hewlett Packard Enterprise. In the report, The 2023 Global Study on Closing the IT Security Gap: Addressing Cybersecurity Gaps from Edge to Cloud , 51% of organizations indicate they have adopted Zero Trust Security strategies.

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8 best practices for building a single-vendor SASE solution

CIO

Over the past three or four years, the industry has been abuzz with the concept of delivering converged security and networking features via the cloud. Secure Access Service Edge combines networking solutions like SD-WAN with cloud-delivered security like firewall as a service (FWaaS), cloud access security broker (CASB), and secure web gateway (SWG).

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How to Use Social Media Ads to Grow Your Online Presence

mention

In today’s digital age, having a strong online presence is crucial for businesses to thrive. Social media platforms offer an excellent opportunity to reach and engage with a wide audience. By strategically using social media ads, businesses can enhance their online presence and effectively promote their products or services. In this article, we will explore some key strategies to leverage social media ads to grow your online presence.

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Generative AI headlines are outpacing enterprise adoption

CIO

If you’re a parent, surely, you’ve experienced the feeling that your child grew even after a short trip. Well, if that child were generative AI, you’d think, judging by the headlines, that the kid grew from three years old to twenty after a day trip to Austin. With every new headline, CIOs wonder: am I moving the organization in the right direction?

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The 2023 EMEA Consumer Insights Analytics Report Reveals Growth Opportunities

Netbasequid

Our 2023 EMEA Consumer Insights Analytics Report is here! In it, we share how marketers across major sectors use consumer insights to generate brand awareness, enhance brand loyalty, and continue to grow even in challenging times. For this report, we surveyed senior-level marketers to see how social analytics are used in their organizations. The results show a wide adoption of consumer insight data to direct mission-critical business decisions, particularly evident in the lingering aftermath of

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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The CAA CIO’s 5 building blocks to support teams

CIO

Founded in 1913, Ottawa-based Canadian Automobile Association (CAA) is made up of eight autonomous regional clubs, each of which provides a range of services, from roadside assistance and leisure travel services, to insurance services, and member discount programs. And at the center of its tech component is Kin Lee-Yow, CIO, CAA Club Group of companies.

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AI Privacy and Intellectual Property Protections at InfoDesk - InfoDesk

WideNARROW

With the rising prominence of Large Language Models (LLMs) and Generative Pre-trained Transformers (GPTs), InfoDesk customers (including Wide Narrow customers) have questions about our data protection measures. We acknowledge the complexity of the AI landscape, characterized by ongoing legal discussions, regulatory inquiries, and pending legislation.

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You Are Overspending on Cloud and SaaS: Here’s Why and What to Do

Dataversity

The shift to public cloud, private cloud, and SaaS is ubiquitous and occurring at an accelerating pace. The benefits of well-known cloud services and infrastructure are easier to deploy and manage and, typically, are cheaper and more efficient than operating a data center. Those same benefits, however, also introduce the potential for overspending, orphaned resources, and duplicate […] The post You Are Overspending on Cloud and SaaS: Here’s Why and What to Do appeared first on DATAVERSITY.

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AI Privacy and Intellectual Property Protections at InfoDesk - InfoDesk

WideNARROW

With the rising prominence of Large Language Models (LLMs) and Generative Pre-trained Transformers (GPTs), InfoDesk customers (including Wide Narrow customers) have questions about our data protection measures. We acknowledge the complexity of the AI landscape, characterized by ongoing legal discussions, regulatory inquiries, and pending legislation.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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A Conversation With Tina Haley

Wink Intel

Within its sheer size and scope, the Covid-19 Pandemic impacted so much more than the health of people worldwide. As it spread, and as we responded to its insidious affect, it also gave rise to revelation about the way we live, work and manage our lives, such as how the mandate for isolation provided the opportunity to consider the effectiveness of remote employees.

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Tinuiti Selected by Footwear Unlimited as Performance Media Agency of Record

Tinuiti

Footwear Unlimited has tapped Tinuiti, the largest independent performance firm in the US, to manage Client Growth, Growth Media, Affiliate, SEO, and Analytics for the Frye brand.

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LIBRA Insurance Partners Expands ‘QuoteShop’ to Include Greater Automation, Communication and Reporting Capabilities

Wink Intel

BALTIMORE , June 27, 2023 /PRNewswire/ — LIBRA Insurance Partners, the largest independently owned life insurance marketing organization (IMO) in the United States , announces the release of an updated version of QuoteShop, its proprietary ‘informal quote’ submission platform. The enhanced platform introduces new functionalities that streamline the carrier communication and submission processes, creating greater transparency and efficiency throughout the lifecycle of a case.

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AI Technology Leads to Breakthroughs in 3D Printed Concrete

Smart Data Collective

3D-printed concrete is a revolutionary technology that has been making waves in the construction industry over the last few years. Artificial intelligence has made 3D-printing even more effective. Kishor K talked about the benefits of Generative AI for 3D printing , but we wanted to talk in more detail specifically about 3D-printed concrete. AI-driven 3D-printing is a process that involves using sophisticated machine learning algorithms to facilitate the printing of concrete structures layer by

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Sales of Indexed Annuities with Living Benefits Rise 36% in First Quarter

Wink Intel

Sheryl Moore , CEO of Wink , which tracks the life and annuity market, said Allianz’s Allianz Benefit Control Annuity and Nationwide’s New Heights Select 9 were the No. 1 and No. 2 top-selling indexed annuities with guaranteed lifetime withdrawal benefits in the first quarter of the year. Click HERE to read the full story via Life Annuity Specialist The post Sales of Indexed Annuities with Living Benefits Rise 36% in First Quarter appeared first on Wink.

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Enterprise Service Management delivers excellent user experiences across IT and non-IT lines of business

CIO

Modern businesses run on services, both for internal and external users. HR, for example, enables employees to select healthcare and retirement plans, take parental leave, and enroll in direct deposit –to name a few. On the other hand, customer support allows customers to change their passwords, change billing plans, and troubleshoot product issues.

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Judge Orders Mediator in Lincoln Lawsuit Over Illustrations

Wink Intel

Implications for the Industry “I absolutely believe that this lawsuit has wider implications for the indexed annuity market,” said Sheryl Moore , chief executive officer of Moore Market Intelligence and the publisher of Wink’s Sales & Market Report. Moore said that, according to her data, 33.2% of the $22.6 billion in indexed annuity sales during the first quarter were allocated to a hybrid index, “similar to the one in question in the lawsuit.

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Sales Capacity vs. Quota Attainment: How To Build Efficient Sales Teams

Zoominfo

With businesses in nearly every sector facing complex economic challenges, efficiency and effectiveness are once again watchwords in boardrooms and corner offices. And for revenue leaders, that means the tug-of-war between sales capacity and quota attainment is perhaps more important than ever. In the past, many companies viewed their go-to-market (GTM) motions primarily through the lens of labor, which meant that hiring more sales reps — also known as increasing sales capacity — was their key g

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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‘Fusion’ Power: New Product Combines Fixed Rate and Fixed-Indexed Annuity

Wink Intel

Sheryl Moore , founder and CEO of Wink and Moore Market Intelligence in Des Moines, Iowa, says that right now there is a big focus on indexed annuities which have participation rates upward of 100%. “These indexes illustrate well, which is driving sales of late,” Moore said. “Marketing organizations are eager to make indexed annuities more like MYGAs because then they have the simplicity of the fixed annuity, paired with the commissions of the indexed annuity,” she explained.

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Democratizing data to fuel data-driven business decisions

CIO

To compete—and win—in today’s fast-paced, digital-first world, organizations must be able to collect, understand, and leverage data. Organizations that have higher confidence in their data based on a full picture of the organization’s data landscape can make decisions that will ultimately drive better business outcomes. But for too long, the ability to read, interpret, and act upon organizational data has been limited to only certain groups of employees within the business.

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Ascendant to Test Investor Appetite for Annuity Assets

Wink Intel

Areinsurer based in the Cayman Islands hopes to get more capital it can use to back issuers of fixed annuities. Ascendant Capital has hired American Elm Distribution Partners to help its raise money for annuity reinsurance deals by selling preferred shares through a private offering, American Elm announced Monday. The companies did not say how big the offering will be or how much Ascendant intends to raise.

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Advisor Group’s New Name Gets Mixed Reviews

Wink Intel

Osaic, the new brand name for Advisor Group, is being greeted with a mixed reaction from some members of the financial services industry. The firm’s rebranding initiative goes hand in hand with its previously announced plans to unite its eight firms into one entity. It indicated in April that it was considering a new brand name. Click HERE to read the full story via ThinkAdvisor The post Advisor Group’s New Name Gets Mixed Reviews appeared first on Wink.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Advisor Group rebranding to Osaic

Wink Intel

About 11,000 financial advisors managing nearly $500 billion in client assets will be moving to a new brokerage and registered investment advisory firm called Osaic. Phoenix-based Advisor Group revealed its new name on June 21 for the company that will eventually be the brokerage and RIA home to teams at the eight subsidiaries in its current network: American Portfolios, FSC Securities, Infinex Investments, Royal Alliance Associates, SagePoint Financial, Securities America, Triad Advisors and

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Advisor Group Has a New Name

Wink Intel

Advisor Group says it is now doing business as Osaic — with its rebranding going hand in hand with the firm’s previously announced plans to unite its eight firms into one entity. “We are excited to announce our new brand and believe it truly pulls together our culture, community, experience, and diversity of thought into one inspiring story,” Osaic President and CEO Jamie Price said in a statement.

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Americans Believe They Will Need $1.27 Million to Retire Comfortably, According to Northwestern Mutual Planning & Progress Study

Wink Intel

High-net-worth individuals expect to need $3 million to retire Gen Z aims to retire at age 60 – and expects to live to age 100 Expected retirement age climbs significantly in two years to 65 from 62.6 MILWAUKEE , June 22, 2023 /PRNewswire/ — Americans believe they will need $1.27 million to retire comfortably, according to the latest set of findings from Northwestern Mutual’s 2023 Planning & Progress Study.

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