Wed.Jul 05, 2023

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How AI is enabling powerful, secure browsing experiences

CIO

Artificial intelligence and machine learning are the No. 1 technologies being researched and piloted by IT leaders, according to the 2023 CIO Tech Priorities study. Generative AI is raising the interest level even further as organizations begin testing different use cases for deep-learning models. Many individuals want to use generative AI solutions at and for work.

Security 564
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Amazon Attribution: Everything You Need to Know in 2023

Tinuiti

Amazon has long been a top retail destination of choice for many US consumers. Brands selling on Amazon can benefit greatly from analyzing the effectiveness and impact that off-Amazon traffic sources have on their Amazon performance and sales. In 2020, Amazon made that clarity possible with the launch of Amazon Attribution, a free-to-use measurement solution.

Retail 246
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How traditional and generative AI are transforming Enterprise Service Management

CIO

Generative AI is potentially the most transformative new technology since the introduction of the public internet, and it already has many exciting applications within enterprise service management (ESM). AI is known for enabling intelligent chatbots, predictive capabilities in ticket management, and the ability to identify emerging service issues long before they become problems.

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Amazon Attribution: Everything You Need to Know in 2023

Tinuiti

Amazon Amazon Attribution: Everything You Need to Know in 2023 By Tinuiti Team Jul 06 2023 Amazon has long been a top retail destination of choice for many US consumers. Brands selling on Amazon can benefit greatly from analyzing the effectiveness and impact that off-Amazon traffic sources have on their Amazon performance and sales. In 2020, Amazon made that clarity possible with the launch of Amazon Attribution, a free-to-use measurement solution. “Amazon Attribution gives brands that sel

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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A powerful enterprise browser can power employee experiences — and productivity

CIO

Improving employee productivity and collaboration is this year’s top digital objective among IT leaders, according to Foundry’s 2023 Digital Business study. Given today’s highly distributed workforces and their familiarity with getting work done on the web, it makes sense to personalize browsing experiences to help them more easily accomplish their tasks.

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Rackspace’s CTO takes a broad view of sustainability

CIO

Srini Koushik has been passionate about the environment for 35 years and now, as a board member of the nonprofit SustainableIT.org and CTO of cloud services provider Rackspace Technology, he wants to help enterprises achieve sustainability in the cloud. Two decades ago, as CIO and CTO at Nationwide Insurance, he inspired colleagues to implement what were then referred to as “green initiatives,” such as printing less paper and using more efficient lightbulbs.

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Amazon Attribution: Everything You Need to Know in 2023

Tinuiti

Amazon has long been a top retail destination of choice for many US consumers. Brands selling on Amazon can benefit greatly from analyzing the effectiveness and impact that off-Amazon traffic sources have on their Amazon performance and sales. In 2020, Amazon made that clarity possible with the launch of Amazon Attribution, a free-to-use measurement solution.

Retail 130
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What job listings can tell you about your competitors

Aqute Intelligence

You're on a mission to uncover your competitors' strategies and stay ahead in the game. Believe it or not, the key to achieving this lies partially in understanding their hiring patterns and requirements – but how can you access such information? Enter four online tools: CareerBuilder, Indeed, Monster, and Simply Hired. These platforms can serve as your secret weapons for competitive intelligence.

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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales an

Win 130
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Referral Marketing for SaaS: How to Drive Growth and Retention

mention

Sourcing new leads is one of the biggest challenges for any SaaS company. The sky-high cost per acquisition and the constant fear of your lead churning at any point, leaving your sales pipeline dry, make acquiring new customers all the tougher. But can referral marketing for SaaS be the solution to generate leads without spending thousands on marketing?

Marketing 130
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Product Marketing Managers: How Much Time Should You Spend on Competitive Intelligence?

Kompyte

As a Product Marketing Manager (PMM), your time is invaluable. You’re the customer-facing product expert. You’re in charge of messaging, positioning, and creating sales collateral. To boot, you’re leading your team to success with your visionary roadmap for the future. So, how can you efficiently conduct this essential research without losing yourself down a rabbit hole of data sources?

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How to Leverage AlphaSense and Stream Expert Call Services for Superior Business Insights

Alpha Sense BI

In today’s fast-paced business landscape, staying ahead of the competition requires access to timely and relevant information. AlphaSense and Stream Expert Call Services are two powerful tools that can provide any business with an incredible edge against its competitors. AlphaSense is a market intelligence platform with powerful artificial intelligence (AI) features that enables users to quickly navigate and analyze vast amounts of financial and business information.

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Vendor-Agnostic Multi-Cloud Management Is a True Game Changer

Dataversity

Global spending on public cloud in 2023 will grow by an estimated 20.7% to $591.8 billion, according to Gartner. The benefits of cloud migration are well known. Inherent variable cost structures enable businesses to evolve away from the traditional fixed-cost methods of managing IT infrastructure, adopting cloud-first models that are controllable, agile, and secure; enable operations to readily scale as needed; and optimize […] The post Vendor-Agnostic Multi-Cloud Management Is a True Game

Gaming 52
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Reflecting on #BIALL2023: Gaining the tech edge and being prepared for change

Vable

Explore key takeaways from BIALL 2023: rise of ChatGPT, bridging knowledge gaps in law & strategies for tech adoption. Drive change with minimal friction!

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The companies of National Life Group launch series of fixed indexed annuities with exclusive new feature

Wink Intel

Montpelier, Vermont – The companies of National Life Group are the first in the industry to liberate clients from only one interest crediting day in the year with its new single premium deferred indexed annuities, available June 24. Exclusive to National Life is the new innovative, indexed annuity feature, the Dollar Cost Averaging option, which spreads the index crediting over 12 months.

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Taking the risk out of the semiconductor supply chain

CIO

Over the past few years, the tech industry has been feeling the impact of unprecedented disruptions along the semiconductor supply chain. This supply chain—which spans from research and development to manufacturing, to the end use of the tiny chips that enable devices from cars to cell phones—has historically been volatile, easily swinging from surpluses to shortages due to geopolitical and global economic factors.

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Don’t overlook the LGBTQ+ population

Wink Intel

The LGBTQ+ community has been the subject of recent legislation and executive orders that shed light on this population segment’s financial planning and insurance challenges. Understanding the specific requirements of this demographic is crucial for building a successful practice in the coming years within this growing market. According to studies, approximately 7.2% of the population identifies as LGBTQ+.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Steps tech leaders are taking to meet new accessibility mandates

CIO

Leading CIOs are empowering their teams to make the digital estate as accessible as the physical buildings of the business, and they’re right to do so. Major legislation is about to reshape the digital landscape in the US and across Europe, which will mean CIOs must focus their sights on digital accessibility. “We’ve seen great strides in diversity and inclusion around gender and ethnicity, but there’s another huge element of society that companies are missing serving well, namely people with a

Banking 576
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On a personal note: Pride and Plasma

Wink Intel

In the wake of my son’s suicide, I was able to work with my Congressman to get the law changed, so that gay men could donate blood. While we were successful in getting this policy reformed in 2014, the new legislation was still restrictive. I continue to work hard to change the laws so that gay men can donate blood, tissue, and organs. AJ was only able to donate his heart, lungs, kidneys, and pancreas because he identified as being gay.

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How an enterprise browser can help streamline IT management

CIO

IT teams are tasked with providing technology solutions that enhance employee experiences, while also increasing efficiencies in how they deliver and manage those products and services. Hybrid work models have complicated ongoing efforts to achieve these objectives. Following the hectic sprint to ensure effective remote work and the acceleration of transformation projects, now is a good time to take stock of your tech stack: How has the proliferation of web apps affected IT management?

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M&A, Everybody’s doin’ it.

Wink Intel

M&A. Everybody’s doin’ it. Click HERE to read Nassau Financial Acquires Delaware Life of New York The thing that confused me on this deal was that Allison Bell at ThinkAdvisor indicated: “Nassau could use its newly acquired New York state subsidiary to add a life or annuity product line or to make a product now sold only outside of New York available in the state.” However, Nassau Financial Group already has a New York arm?

IT 40
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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Repsol doubles down on digital transformation

CIO

Within the framework of Repsol’s strategic plan for the 2021-2025 period, the company recently released a second wave of its Digitization Program , which consolidates and expands the use of generative AI across the business through a new competence center, and allows innovative and disruptive technologies to simplify daily processes by making more agile decisions based on data.

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Aspire Magazine

Wink Intel

The latest issue of Aspire magazine is LIVE! This month, we’re focused on the art of “Storyselling” – helping advisors like you demonstrate the all-important “Why” behind your product portfolio. [link] In this edition, Aspire covers business strategies, life insurance, long-term care, insurtech, cross-selling, and compliance, with 20 articles to keep your mind and business sharp as the summer months continue.

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Bringing life to the intangible sale

Wink Intel

I have learned that the art of storytelling is essential in the life insurance business. My grandfather taught me this lesson when I was only nine years old, and yet it has continued to stand out starkly in my mind over the past twenty-four years. I had been playing hide-and-seek with my little brother when my grandfather came into the house and slumped down in the kitchen breakfast nook.

Sales 40
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Continued Evolution Of VUL

Wink Intel

Variable life sales have declined at the start of 2023 to the tune of about 15 percent off the previous year. This can be expected as equity markets have turned volatile and a gradual increase in interest rates has made other products more appealing. Whole life, term, and IUL have seen marked increases, and the rush to sell IUL before the new actuarial guidelines were implemented in May was a big factor for IUL in the short term this year.

Sales 40
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Do Not Buy(Or Offer) An Indexed Universal Life Until You Read This

Wink Intel

In 2022 everything went perfectly wrong for investors. With inflation running at 40-year highs and the Fed raising interest rates at its fastest pace ever, the S&P 500 lost almost 20 percent, which was the worst performance since 2008 when it was down roughly 38 percent. Historically, bonds perform inversely to the stock market which helps absorb stock market losses in down years within a diversified portfolio.

Loss 40
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Rollovers, Transfers, 1035s: Don’t Assume You Already Know

Wink Intel

A client of mine calls me up and says, “My CPA says (oh boy, here we go) that I should have gotten a 1099-R for my direct rollover that we did into my SEP IRA.” I said, “It wasn’t a rollover, it was a direct transfer which does not generate 1099-Rs.” He said, “You are wrong, my CPA said that direct rollovers and direct transfers are the same and both are reportable to the IRS.

IT 40
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8 Reasons Not to Buy an Annuity

Wink Intel

Annuities can be a good retirement planning vehicle for many of your clients. They offer a guaranteed stream of lifetime income as well as a number of other options that can enhance your client’s retirement finances. Like most financial strategies, an annuity may not be the right retirement planning solution for all clients or all client situations.

Finance 40