Wed.Nov 17, 2021

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Why Is Data Consulting Essential For A New Business?

Smart Data Collective

More companies than ever are being driven by data. They use a number of important data analytics tools to help implement their functions more efficiently. Unfortunately, big data can be mysterious for many companies. Only 13% of companies with data strategies are meeting the objectives outlined in them. They need to know how to use it effectively to get the most value out of it.

Business 344
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Best Practices for Reaching Gen-Z on TikTok, Snapchat, and More

mention

Born after 1996, Gen-Z users are technology savants who use social media to get entertainment, find inspiration, and make their voices heard. Members of this group are fans of TikTok, Instagram, YouTube, and Snapchat, and these four platforms are fighting for the lead with regard to Gen-Z user numbers. If you are looking to reach your target audience on one of these platforms, it’s important to understand which platforms they prefer, why they prefer them, and what motivates them to buy fro

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Spotify Musicians Turn to Data Analytics to Boost their Careers

Smart Data Collective

Data analytics is becoming a crucial element of many business strategies. They have found that data analytics is a valuable component of marketing campaigns , financial planning objectives, human resource guidelines and much more. We have talked extensively about the types of industries that have been positively impacted by data analytics. Insurance, investing, logistics and digital marketing are among some of the professions most affected by big data.

Algorithm 310
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COVID Changed Sales. Here’s What Stays as Offices Reopen

Zoominfo

Millions of Americans are facing the prospect of a return to the office in the near future, and an end to the widespread remote work policies that defined working life for many during the COVID-19 pandemic. That doesn’t mean working life will simply bounce back to its pre-pandemic normal. Companies have changed how they operate since leaving the office in 2020, and many individuals’ attitudes toward remote work — and the nature of work itself — have shifted significantly.

Sales 100
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Benefits Of Using Reporting and Analytics Tools in Small Businesses

Smart Data Collective

As a small business owner, you might think that data reporting and analytics don’t matter in your organization. You could be mistaken for thinking there’s too little data to report and analyze and that you can’t possibly have access to the powerful analytics tools that large businesses have. However, if you’re a small business owner looking to scale and grow, smart technology can revolutionize the way you view and understand your business.

Business 284
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Data vs. Disaster: 5 Ways Analytics Is Helping Tackle Climate Change

Dataversity

With the recent Intergovernmental Panel on Climate Change (IPPC) report painting a worrying picture of our battle against climate change, we will explore five ways analytics can help turn the tide. The UN Secretary-General, Antonio Guterres, called the report “a code red for humanity,” adding that “the alarm bells are deafening and evidence irrefutable.

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Text Categorization: What Is It and How Does It Work?

Netbasequid

The world is awash in data. Unfortunately for brands, most of it is unstructured and flung into the vast reaches of the internet. There’s a wealth of consumer insight and market intelligence out there, and text categorization helps us capture it – and make sense of it all – using artificial intelligence (AI). Here, we’ll break down text categorization by digging further into the following: What is text categorization?

IT 98
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Decision Intelligence: What It Is and Why You Need It

Domo

Now more than ever, business decisions carry a lot of weight. They must be faster, more accurate, automated, and cognizant of the entirety of your business intelligence. It’s a daunting list of responsibilities for any decision to live up to. In order to make the most of your data and ensure you are taking actions that will benefit your business, you must evolve your decision-making processes.

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How Market and Competitive Intelligence Tools Can Help PE/VC Firms Track Portfolio Companies

Contify

The post How Market and Competitive Intelligence Tools Can Help PE/VC Firms Track Portfolio Companies appeared first on Contify Market and Competitive Intelligence Platform - Blog.

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Power BI data architecture and development

Stellar Consulting

Leo Buffone , a Senior Business Intelligence Consultant at Stellar has recently worked with one of our customers from the primary industry on Power BI data architecture and development. The successfully delivered high-level challenge was to develop three complex dashboards in 15 days. The team came with a very affordable solution with a serverless database, adopting all the Power BI Dataflow and Dynamic DAX Queries.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Revenue Data is Now Available in Intricately!

Intriccately

Segmenting accounts according to revenue is a strategy commonly used by Sales and Marketing teams to establish territories. Unfortunately, most companies prefer to keep their revenue streams private; so unless a business is required to disclose, their revenue is simply not available to the public eye.

Sales 52
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Pathmatics Launches Over-the-top (OTT) Advertising Intelligence

Pathmatics

We're thrilled to announce that for the first time ever, OTT ad intelligence data is live in Pathmatics Explorer!

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Major Trends Involving Artificial Intelligence in Retail

Smart Data Collective

AI has become incredibly important for the retail sector. This is partly because the industry must take measures to avoid collapsing in the wake of new competition from online retailers. It is believed that the retail sector will irreversibly decline in the future. This is primarily due to the growing popularity of e-commerce. In the U.K., 85,000 jobs disappeared from the retail sector in the first quarter of 2018, and about 30,000 retailers reported financial difficulties.

Retail 321
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Ways To Secure IoT Devices from Cyber Attacks

Smart Data Collective

It’s safe to say that IoT devices have made our lives much easier and more convenient. This new technology has changed the way people conduct their work in the office, but also how they use gadgets at home. The fact that all smart devices in the office or at home can be connected makes life much easier. However, this also exposes those devices to cyber and hacker attacks.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission