Fuld

DECEMBER 2, 2021

Why is market intelligence important? Market intelligence is important for any company – whether that company is seeking growth or just working to maintain share. Markets are dynamic and any number of asymmetric and unknown forces can be at play. What is the best route to market?

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

Alpha Sense BI

NOVEMBER 15, 2023

And the consumer and retail sector, in particular, is sensitive to the ups and downs of the market, as this industry is usually the most heavily impacted by periods of economic uncertainty. Unlike most other industries, the consumer and retail space is directly affected by changes in consumer psychology, attitudes, and preferences.

Retail 52

Retail Market Intelligence Innovation Research 52

Netbasequid

FEBRUARY 20, 2021

Competitors are busy gathering competitive intelligence about your company right now, and they likely aren’t eager for you to up your competitive intelligence gathering game. What Is Competitive Intelligence? And this is where competitive intelligence tools come in. What is it exactly?

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

FEBRUARY 3, 2021

The decline was due mainly to the rise of foreign competition. To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitive intelligence professionals. Her career is also focused on marketing , team-building and market analysis.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Alpha Sense BI

JUNE 1, 2023

This market is particularly sensitive to any shifts in consumer preferences or behavior and can provide valuable insights into the state of the economy at large. In the past few years, several macroeconomic events have rocked the economy, and by default, the CPG market. to be an integral part of their shopping experience.

Marketing 93

Marketing Marketing Retail Commerce 93

Netbasequid

FEBRUARY 18, 2022

Brand competition for consumers’ attention has never been more intense, as we emerge from new challenges and must navigate this post-covid, digitally focused world. And Arcane isn’t the only experiential marketer in town. Brands understand that consumer experiences are necessary to stand out above the competition.

Marketing 98

Marketing Marketing Gaming Retail 98

Tinuiti

OCTOBER 16, 2023

Castro will lead the development and growth of the agency’s strategic planning practice, overseeing a growing team of strategic planners and research analysts to continually evolve our planning process to create new competitive advantages with technology to meet the needs of the agency’s broad client base.

Innovation 130

Innovation Briefing Commerce Retail 130

Tinuiti

OCTOBER 16, 2023

Castro will lead the development and growth of the agency’s strategic planning practice, overseeing a growing team of strategic planners and research analysts to continually evolve our planning process to create new competitive advantages with technology to meet the needs of the agency’s broad client base.

Innovation 130

Innovation Briefing Commerce Retail 130

Netbasequid

JUNE 1, 2021

Reddit conversations certainly have an influence on markets, and we’ll explore why brands should watch the platform for: Mitigating risk and understanding consumer perception. 2020 sent everyone a memo on the importance of market intelligence gleaned from conclusive market research. Stopping a crisis before it happens.

Marketing 96

Marketing Marketing Market Intelligence Finance 96

Engage3

JANUARY 18, 2022

. – January 18th, 2022 – Engage3, which helps retailers and brands profitably grow revenue and drive store trips by tracking and optimizing their Price Image, today announced independent analyst recognition for its Price Image Management Suite. Engage3 is one of only two vendors to be featured by both IDC and Retail Today.

Retail 52

Retail Management Competitive Intelligence Competitive Landscape 52

Alpha Sense BI

JULY 14, 2023

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

Netbasequid

APRIL 12, 2021

Competitive intelligence feels like it should be intuitive, as every brand understands its own category and competitors, right? And this leads to sloppy competitive intelligence that can do more harm than good. What is Competitive Intelligence? First, what is competitive intelligence ?

Competitive Intelligence 97

Competitive Intelligence Competitive Research Intelligence 97

Alpha Sense BI

JANUARY 2, 2024

Market volatility, economic uncertainty, downturn—these are just a few ways to describe how business, supply chains, and consumer behavior are rapidly acclimating to the unpredictable months ahead. Further, traditional market intelligence is filled with friction and inefficiency, typically conducted in highly reactive ways.

Marketing 111

Marketing Marketing Loss Banking 111

Alpha Sense BI

DECEMBER 20, 2022

For biological medicines, studies have revealed research and development costs at $985 million to bring a single product to market. As patents expire and new biosimilar products are introduced, savings in 2022 are projected to surpass $30 billion and drive price competition within the pharma industry. The Inflation Reduction Act .

Marketing 98

Marketing Marketing Pharmaceutical Competitive 98

ATTEST

DECEMBER 14, 2020

Competitive market analysis is one of the most overlooked aspects of marketing. Keeping your eye on the ball when it comes to your competition is incredibly important to make sure you don’t get blindsided. What is competitive analysis? Competitive analysis is a form of market intelligence.

Analysis 52

Analysis Competitive SWOT Marketing 52

ATTEST

DECEMBER 14, 2020

Competitive market analysis is one of the most overlooked aspects of marketing. Keeping your eye on the ball when it comes to your competition is incredibly important to make sure you don’t get blindsided. What is competitive analysis? Competitive analysis is a form of market intelligence.

Analysis 52

Analysis Competitive SWOT Marketing 52

Fuld

SEPTEMBER 16, 2019

Kimberlee Luce has more than 20 years of experience in business research and consulting and has a unique blend of expertise rooted in opportunity analysis, competitor strategy and building effective distribution models in highly fragmented markets. Why is market intelligence important? What is the best route to market?

Retail 61

Retail Competitive Intelligence Market Intelligence Competitive 61

Tinuiti

JUNE 28, 2023

NEW YORK, NY – April 27, 2023 – Tinuiti , the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been named the Performance Media Agency of Record for Footwear Unlimited. Today’s news comes on the heels of an already momentous Q1 for Tinuiti. Beauty partnered to release e.l.f.

Briefing 130

Briefing Competitive Landscape Retail Knowledge 130

Tinuiti

JUNE 28, 2023

NEW YORK, NY – April 27, 2023 – Tinuiti , the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been named the Performance Media Agency of Record for Footwear Unlimited. Today’s news comes on the heels of an already momentous Q1 for Tinuiti. Beauty partnered to release e.l.f.

Briefing 130

Briefing Competitive Landscape Retail Knowledge 130

Alpha Sense BI

MAY 8, 2024

This market is particularly sensitive to any shifts in inflation, consumer preferences, or behavior, and can provide valuable insights into the overall state of the economy. Below, we dive into the key trends shaping the consumer goods market in 2024, as well as the outlook for the industry this year and beyond.

Intellectual Property 64

Intellectual Property Due Diligence Innovation Retail 64

Alpha Sense BI

APRIL 4, 2024

Within their retail divisions, banks introduced ATMs in the 1960’s, and in the decade that followed, electronic card-based payments. On the retail side, they emerged as customized banking and financial tools such as virtual assistants, fraud detection services, and risk management tools.

Banking 59

Banking Due Diligence Intellectual Property Knowledge 59

Tinuiti

MARCH 21, 2023

Award Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards Mar 21 2023 Tinuiti Takes Home Microsoft Advertising Channel Partner of the Year and Microsoft Advertising Client Partnership of the Year NEW YORK, NY – March 21, 2023 – Tinuiti , the largest independent performance marketing firm in the U.S.,

Win 130

Win Briefing Retail Market Intelligence 130

Tinuiti

MARCH 21, 2023

Award Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards Mar 21 2023 Tinuiti Takes Home Microsoft Advertising Channel Partner of the Year and Microsoft Advertising Client Partnership of the Year NEW YORK, NY – March 21, 2023 – Tinuiti , the largest independent performance marketing firm in the U.S.,

Win 130

Win Briefing Retail Market Intelligence 130

Engage3

SEPTEMBER 6, 2023

Magazine’s List of Fastest Growing Companies: 7 Years in a Row Retailers Expanding with Engage3’s Price Image Management Suite: Festival Foods Pairs AI-Powered Price Optimization With Omnichannel Competitive Intelligence “It has been a pleasure to be a part of Engage3’s evolution. Leading Retailers Renew: Heinen’s, BevMo!

Globalization 52

Globalization Retail Finance IT 52

Similarweb

MAY 26, 2021

By using affiliate marketing program s to tap into your existing audience and monetize your website, you can effectively attract more (and often stronger) leads and boost your revenue. For affiliate marketers, looking at the industry or niche in which you operate is a great place to start. What is affiliate research?

Marketing 98

Marketing Marketing Research Retail 98

Netbasequid

MARCH 25, 2021

There are two distinct data sets available to brands: consumer insight, which focuses on people and is a combination of social web, reviews, comments and many other places where consumers congregate; and market research, which captures real-time industry intel from different, but equally powerful sources, including news media. billion U.S.

Market Research 80

Market Research Marketing Research Research Marketing 80

Alpha Sense BI

FEBRUARY 1, 2024

Swelling interest rates, tightened borrowing, and ongoing market volatility have all deterred IPO activity to record lows. Source: EY Market volatility has undoubtedly created an unfriendly IPO environment in recent years, and its reach spans into other transaction activity as well.

Sports 59

Sports Commerce Retail Entertainment 59

Netbasequid

JANUARY 6, 2023

So, let us look at some of the consumer and market research predictions hoping they will put you in a winning position. In-House Market Research. Faced with the heavy demands of the current business environment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

SEPTEMBER 12, 2022

The speed at which the market changes demands that businesses increase their pace in proportion, if they are to survive. Modern businesses have adopted agile market research as an answer to the dynamic environment in which they operate. What does this mean; how is it different from traditional market research; and why should you do it?

Market Research 98

Market Research Marketing Research Research Due Diligence 98

Similarweb

AUGUST 18, 2021

Now’s the perfect time to turn your Black Friday marketing ideas into a full-fledged strategy. To provide you with eye-opening Black Friday 2020 marketing insights, I’ve run the numbers and checked the trends using Similarweb Digital Marketing Intelligence. . billion in 2020, and $11.9 billion in 2019.

Sales 64

Sales Marketing Marketing Win 64

Netbasequid

OCTOBER 7, 2021

Social media monitoring covers various use cases that ultimately help improve your brand health and competitiveness in the market. 63% of marketers feel social listening will become more critical over the coming year. It’s a leg up on market movements, so you stay a step ahead of trends, crises, or even supply chain issues.

Restaurants 111

Restaurants Hospitals Entertainment Retail 111

ArchIntel

APRIL 7, 2021

To capture these opportunities, the insights provided by each energy company’s competitive intelligence executive will be of paramount importance. Executive Profile: Trista Ristvedt, Senior Competitive Analysis Program Manager at Tennessee Valley Authority. Here are the profiles of some of them.

Competitive Intelligence 104

Competitive Intelligence Profiling Briefing Competitive 104

Netbasequid

APRIL 5, 2023

billion users by 2025, as detailed in our 2023 Consumer and Market Industry Report: Fast Fashion to Luxury Apparel. Our report informs brands on the state of fashion, highlighting current trends, what consumers want, and how slow fashion is edging out the fast fashion competition. The fashion industry consumer base will expand to 3.1

Commerce 98

Commerce Retail Travel Intelligence 98

Netbasequid

APRIL 16, 2021

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. From a marketing perspective, a trend analysis is all about positioning your brand for the best outcome for your brand objectives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.

Analysis 98

Analysis Marketing Marketing Win 98

GrowbyData

JUNE 3, 2022

Search Intelligence to empower your keyword funnel strategy. Competitive Dynamic by Funnel Stage. Regional Competition Analysis by Funnel Stages. Benefits of using Keyword Funnels in your Digital Marketing Strategy. Search Intelligence to empower your keyword funnel strategy. Competitive Dynamic by Funnel Stage.

Marketing 52

Marketing Marketing Intelligence Intelligence 52

Alpha Sense BI

DECEMBER 5, 2023

In fact, most market intelligence platforms lack access to this form of intel, not only leaving blind spots in your research, but also a window for you to overlook lucrative market opportunities. Market Landscaping What are industry reports saying about consumer spending? What are the latest AR/VR market developments?

Research 59

Research SWOT Commerce Pharmaceutical 59

ArchIntel

JANUARY 6, 2021

And then there is the competition from other telecom companies as well as industrial solution providers working on their own IoT offerings. In light of such challenges, telecommunication companies would benefit from the services of competitive intelligence experts. Angelique Sabin Marketing Strategy Head T-Mobile.

Competitive Intelligence 104

Competitive Intelligence Finance Profiling Market Research 104