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How to Conduct Consumer and Retail Market Research

Alpha Sense BI

The consumer and retail (C&R) industry is evolving rapidly due to a combination of new innovations and technologies, shifts in consumer preferences and behaviors, and macroeconomic events hindering sector growth. To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research.

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4 industries where chatbots will have the biggest impact

CIO

More than 80% of business leaders believe that the best bang for their gen AI buck is in chatbots for automating customer service and improving knowledge management, according to a Capgemini survey of 1,000 companies in 13 countries. billion, according to Verified Market Research. billion in 2022 to $6.9

Banking 642
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Accenture buys supply chain firm to expand Oracle business

CIO

Accenture on Wednesday said that it was acquiring US-based supply chain management (SCM) software provider Inspirage for an undisclosed amount to expand its Oracle-focused business. Accenture, which has been an Oracle partner for more than 30 years, has been on an acquisition spree to expand its Oracle business over the last few years.

Business 635
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9 Ways Location Data Can Help You Excel in Retail

Smart Data Collective

Consumers today want retailers they do dealings with, to provide them with simplified and personalized services. The retail industry is expanding all the time. The retail industry is expanding all the time. Did you know that retail sales in the US are expected to reach $5.94 trillion in 2024, up from roughly $5.47

Retail 244
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Consumer and Market Research Predictions for 2023

Netbasequid

So, let us look at some of the consumer and market research predictions hoping they will put you in a winning position. In-House Market Research. Faced with the heavy demands of the current business environment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.

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Rocket Mortgage lays foundation for generative AI success

CIO

The Detroit-headquartered retail mortgage lender has been deploying machine learning and AI for more than a decade and is among the few pioneers that have released generative AI capabilities into the marketplace. The company now has several business processes fully automated with homegrown code and AI.

Knowledge 766
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What Is Agile Market Research and Why Is It Important?

Netbasequid

The speed at which the market changes demands that businesses increase their pace in proportion, if they are to survive. Consequently, businesses need to have almost instantaneous access to the information they need to make informed decisions. Agile research to the rescue! What Is Agile Market Research?