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15 ways to grow as an IT leader in 2024

CIO

Those challenges have IT leaders sharpening existing skills and developing new ones as ways to improve their leadership style, while others are exploring new opportunities or expanding work responsibilities to grow their executive profiles. We share and learn — across technologies, practical approaches, working frameworks.

IT 822
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Social Analytics Tools Are Crucial for Successful Instagram Marketing

Smart Data Collective

Analytics-driven businesses need to be prudent about investing in the right technology. You can use social analytics tools to optimize your Instagram profile and improve your marketing strategy on this social network. This is how you will know if things are going smoothly in your profile. How to Access Insights on Instagram?

Marketing 264
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Diversity and inclusion: 7 best practices for changing your culture

CIO

Diversity and inclusion (D&I) have become necessary missions for most businesses. According to a recent study in the Harvard Business Review (HBR), organizations of all sizes have made unprecedented investments around diversity, equity, and inclusion (DEI) in the past few years. That is all part of being authentic.”

Startups 877
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How to Create a SWOT Analysis to Update Your Organization’s Strategy

mention

It’s a framework that helps organizations identify internal and external factors that may impact their business. The global business intelligence and analytics software application market is expected to be valued at over $18 billion by 2025. A SWOT analysis can help assess a business unit, product, service, or whole company.

SWOT 130
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Topical Authority in SEO: What Is It & How to Build It

mention

Here’s an example of a topical map I quickly brainstormed: Now there’s a smarter way to build a topical map. Other great ways to increase your E-E-A-T could be to publish a book about raising chickens and make sure that your website has a detailed “About Us” page, with author profiles. Lesley’s authority on raising chickens.

IT 273
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8 Tips to Write a Persuasive Email

mention

Business leaders across all industries use email to improve sales, engagement, and customer satisfaction. Buyer personas, or customer personas, are fictional profiles that touch on the aspirations and roadblocks users encounter around your product or industry. Do you want to learn how to write persuasive marketing emails?

Profiling 130
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The Marketer’s Guide to B2B Growth Hacking

Zoominfo

Growth hacking—though, not a new concept, has swept the business world in recent months. However, in the last few years, the strategy has become an integral component of many B2B business models. Listen to ideas, brainstorm often, and provide open access to data and insights across the company.