Moz

MARCH 2, 2020

As a local business consultant, I know that deeper marketing insights can be discovered when you set aside formality and share experiences: a moment, a laugh, a common bond. Local business owners must manage everything from rent and employee benefits to customer service, business reviews, web content, and online listings.

Profiling 65

Profiling Brainstorming Competitive Landscape Competitive 65

CIO

DECEMBER 6, 2023

But even businesses outside creative industries need to be careful about using generative AI, which can backfire in embarrassing ways and potentially expose them to legal action. Treat it as a brainstorming discussion that stimulates new ideas rather than something that will produce the perfect idea for you fully baked.

IT 835

IT Brainstorming Knowledge Sports 835

Moz

JANUARY 28, 2019

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Does the business I’m marketing interact face-to-face with its customers?

Restaurants 60

Restaurants Marketing Marketing Travel 60

Smart Data Collective

MAY 28, 2021

With the growing interest in e-commerce platforms, the market competition is also getting even harsher—today’s customers seek a personalized and seamless shopping experience. Profile your buyer persona. In addition, persona profiles are extremely useful— you will have all customers’ data at hand. Include Moments of Truth.

Commerce 342

Commerce Brainstorming Profiling Knowledge 342

ATTEST

FEBRUARY 24, 2023

Need a consumer insights software or market research company for your business needs? Check out the 12 top consumer research agencies for data-driven customer profiling in this article. Schedule a demo to see how Attest makes it effortless to discover business-critical consumer insights. And with Attest, you’re not alone!

Profiling 52

Profiling Benchmarking Market Research Marketing Research 52

Netbasequid

NOVEMBER 30, 2021

Here are a few recent examples of how consumer behavior is playing out: A survey by PwC found that 32% of respondents don’t have a problem paying a higher price for a product from a brand known for their ethical business practices. And consumer insights are great for brainstorming marketing ideas. Product Launch.

Analysis 59

Analysis Brainstorming Entertainment Marketing 59

SpyFu

FEBRUARY 10, 2021

Competitive analysis is how we find these opportunities, plan our content strategy, and capitalize on our competition’s weaknesses. Competitive analysis is not easy. It takes time, patience, and practice—three elements that can be luxuries for many busy marketers. Step 2: Set Your Goals Next, you want to set some goals.

Analysis 116

Analysis Competitive Brainstorming Research 116

Zoominfo

OCTOBER 16, 2019

Given the fast-paced and increasingly competitive hiring landscape, recruiters must develop a proactive approach to cultivate a group of potential hires — even before they need to fill open positions. LinkedIn is the most effective sourcing platform, as many users’ profiles will include the job-specific keywords you’re searching for.

Business 130

Business Brainstorming Profiling Learning 130

SpyFu

APRIL 9, 2024

We'll arm you with the knowledge and tactics you need to analyze your current link profile, identify opportunities for improvement, and implement proven strategies to attract high-quality links that will propel your site to the top of the SERPs. Referring domain diversity is a key consideration in a healthy link profile.

Profiling 52

Profiling Brainstorming Win Algorithm 52

SpyFu

JUNE 7, 2021

Long gone are the days when you could brainstorm some search terms for your site, mix them into your content (or advertising copy), and test to see what worked. Savvy marketers need to understand that a targeted, data-informed approach is the only way to remain competitive. Google won't always share the details you need.

Business 122

Business Research Competitive Profiling 122

Zoominfo

OCTOBER 16, 2019

Given the fast-paced and increasingly competitive hiring landscape, recruiters must take a proactive approach to cultivate a group of potential hires — even before they need to fill open positions. LinkedIn is the most effective sourcing platform, as many users’ profiles will include the job-specific keywords you’re searching for.

Brainstorming 193

Brainstorming Profiling Learning Competitive 193

Moz

MAY 2, 2019

An ethical way to peer inside their business — anytime you wanted? Not to mention it's a straightforward way to learn about your competitor's deepest and darkest secrets: you have literal competitive intel from their customer's perspective. What if you're a new business and you're not fully established in your local market yet?

Profiling 57

Profiling Brainstorming Win Knowledge 57

CXL

MAY 27, 2022

In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. Drift’s Insider Podcasts teach business improvement in a fun and entertaining way. This includes anyone who fits your ideal customer profile (ICP). Most buyers aren’t open to outbound selling.

Entertainment 76

Entertainment Education Brainstorming Research 76

SpyFu

SEPTEMBER 7, 2023

. #2: Target Your Competitors’ Keywords Getting ahead of the competition is a major goal for anyone who wants to improve Google rankings. That’s why it’s crucial to keep a close eye on the competition and one up all of their strategies to improve Google rankings.

Brainstorming 98

Brainstorming Profiling Competitive Competitor Analysis 98

Moz

APRIL 18, 2019

Six months ago I was tasked to present one of our 200+ point site audits to a high profile client. Hold a half-day all hands brainstorm meeting. Twice a year my team holds a half-day strategy brainstorm meeting. The feedback needs to be about you and not the business. Do this more than once. Brag, brag, brag!

Briefing 62

Briefing Brainstorming Learning Knowledge 62

mention

JULY 28, 2021

And that’s why, once your video marketing strategy is well underway, you should consider getting your business on YouTube. But even though this platform offers excellent opportunities for any business, it’s sometimes wildly misunderstood and mismanaged! Table of Contents: Why Does Your Business Need a YouTube Presence?

Marketing 341

Marketing Marketing Brainstorming Algorithm 341

SpyFu

MAY 21, 2021

Providing readers with something they can learn from or can take back to their team to back up an idea is what’s going to set your brand apart from the competition. But each campaign you create falls into three core types based on who you’re targeting, where they are in the content marketing funnel, and your overall business goals.

Marketing 104

Marketing Marketing Win Research 104