Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? What Is Lead Generation? What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is. Every company has their own definition of a “good lead.”

Sales 177

Sales Profiling Marketing Marketing 177

Zoominfo

AUGUST 12, 2018

Our examples highlight ways companies achieved branding success through creative marketing initiatives. In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar. If you’re new, we’ll let Hubspot tell you what it is — because, well — they invented it. In fact, SalesForce is among the first.

Marketing 130

Marketing Marketing Gaming Management 130

CXL

JUNE 2, 2022

Account-based marketing (ABM) and lead generation both offer a way to do this. In this article, we’ll look at both disciplines, explaining what they are and when they’re best used. Within hours, Legere praised the work on social media. Every business needs leads. The biggest challenge for marketers is getting them. The result?

Marketing 78

Marketing Marketing Win Profiling 78

Zoominfo

MARCH 9, 2021

What is Demand Generation? Demand Generation vs Lead Generation: What’s the Difference? These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is programmatic.

Benchmarking 225

Benchmarking Education Sales Win 225

mention

MAY 20, 2022

But if you’ve never come across the two concepts before, you may well be wondering what the differences are; after all, both concepts sound pretty similar. Table of Contents: What is a sales pipeline? What is a sales funnel? What is a sales pipeline? Let’s get started. . Source: EngageBay.

Sales 157

Sales Copywrite Marketing Marketing 157

Zoominfo

FEBRUARY 19, 2018

There’s no way around it: Social media has drastically changed the way modern companies do business. But, what do you really know about social selling? Today, we provide you with a little more insight into the world of social selling. The State of Social Selling.

Profiling 184

Profiling Sales Win Research 184

Owler

MARCH 10, 2022

Inbound vs. Outbound Sales - Which is Best For Me? As you begin to build your sales practices, you’ll eventually reach a fork in the road: move forward with an inbound sales strategy or take the outbound sales approach? In an inbound sales process, the prospect makes first contact. What Are Inbound Sales?

Sales 59

Sales Due Diligence Entertainment Education 59

Zoominfo

AUGUST 5, 2021

It’s about helping your sales organization do what they do best. If you’re selling a very technical product in a crowded field, then you may want to focus your sales enablement on Detailed Information About Products & Services. Our research suggests that the events of 2020 have made SaaS customers more demanding than ever.

Sales Enablement 130

Sales Enablement Sales Knowledge Win 130

Zoominfo

DECEMBER 13, 2018

Criteria for Success is a sales training, management consulting, and sales playbook development company that changes how salespeople think and act so they sell more. On the Criteria for Success YouTube channel, you’ll find selling inspiration, important tips and tricks, and so much more. Today, we do the same for sales reps.

Sales 187

Sales Win Gaming Research 187

Zoominfo

OCTOBER 5, 2021

What is Demand Generation? Get a Demo Demand Generation vs Lead Generation: What’s the Difference? These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is programmatic.

Benchmarking 130

Benchmarking Education Sales Marketing 130

Zoominfo

AUGUST 5, 2021

It’s about helping your sales organization do what they do best. If you’re selling a very technical product in a crowded field, then you may want to focus your sales enablement on Detailed Information About Products & Services. Our research suggests that the events of 2020 have made SaaS customers more demanding than ever.

Sales Enablement 100

Sales Enablement Sales Knowledge Win 100

Zoominfo

OCTOBER 5, 2021

So, what is sales and marketing alignment? You can achieve sales and marketing alignment in a number of ways. The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. Let’s dive in.

Sales 130

Sales Marketing Marketing Profiling 130

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Today’s blog post is for you! 1. Social Triggers TV.

Marketing 220

Marketing Marketing Travel Education 220

Zoominfo

JUNE 26, 2018

It’s an ongoing process that changes all the time; what resonates with your prospects today might change tomorrow. The beauty of data is that it will inform your decisions along the way and keep you ahead of the game.”. The beauty of data is that it will inform your decisions along the way and keep you ahead of the game.”.

Business 147

Business Sales Gaming Intelligence 147

Zoominfo

DECEMBER 28, 2020

What Are Customer Buying Signals? They visit websites where they read blog posts, watch product videos, or download a guide. What Are Examples of Data-Based Buying Signals When you consistently identify and interpret B2B buying signals, you create more predictive strategies for both sales and marketing. Let’s break that down.

Sales 100

Sales Win Research Marketing 100

SpyFu

OCTOBER 10, 2022

Tactics like guest blogging, blog commenting, forum discussions, Quora answers, and promoting content on social media still work to a degree. But they are not enough to hack your way onto Google’s first page. All I need to do is analyze it, find out what it lacks, and add missing ingredients to the content.

Travel 128

Travel Research Win Intelligence 128

CXL

JUNE 16, 2022

In the coach’s playbook, every player knows their role and what they must do to make the play work. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Consistency is the cornerstone of good marketing. Marketing playbooks work the same.

Marketing 124

Marketing Marketing Copywrite Win 124

Similarweb

DECEMBER 16, 2020

If one of your pages generates a 404 Error, you need to check what’s happening because there’s bound to be some technical error. . An effective way to test and optimize your marketing content, also known as split testing. This is the only way you can be sure which specific element caused your audience to respond differently.

Marketing 98

Marketing Marketing KPI Algorithm 98

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Today’s blog post is for you!

Marketing 100

Marketing Marketing Travel Education 100

Owler

JANUARY 19, 2023

In this blog, we’ll discuss what sales intelligence is, the benefits of using it, and how you can use it to unlock your sales potential. In this blog, we’ll discuss what sales intelligence is, the benefits of using it, and how you can use it to unlock your sales potential. What is Sales Intelligence?

Sales 59

Sales Intelligence Intelligence Profiling 59

Similarweb

JUNE 2, 2021

What they really care about is how you will solve their problem. OK, so we know you need content and we know you need an actual strategy, but how do you address a customer’s pain points in a natural way? But first, the bread and butter … What is a content marketing strategy? What makes the technique successful?

Marketing 97

Marketing Marketing Education Briefing 97

Evalueserve

FEBRUARY 22, 2021

But, how exactly do you determine what your competitors are doing? In this blog, I’ll be discussing 11 Competitive Intelligence Tools that you should be using to make your life easier and your competitive intelligence better. What It Does. How do you make sense of all the information available on your competitors? Insightsfirst.

Competitive Intelligence 64

Competitive Intelligence Competitive Intelligence Intelligence 64

Similarweb

JULY 22, 2021

If you’re wondering how to perform an effective c ompetitive SEO analysis , that’s what we’ll walk you through here. So, what is a competitive SEO analysis? Like in most things, it’s not what you’re doing but what you’re not doing that makes the difference. All eyes on the competition.

Analysis 92

Analysis Competitive Competitive Landscape Algorithm 92

SpyFu

JUNE 7, 2021

According to HubSpot’s 2018 State of Inbound report, 61% of marketers mentioned that their number one priority is improving their SEO and growing their organic presence. What this means is that, if you fail to implement SEO as a strategy for your ecommerce website, you’re leaving room for your competition to outrank you. Let’s dive in.

Research 98

Research Security Security Hospitals 98

Moz

JANUARY 28, 2019

Posted by BritneyMuller In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. Be sure to let us know what you think of Chapter 6 in the comments ! Be sure to let us know what you think of Chapter 6 in the comments ! What are links?

Profiling 51

Profiling Algorithm Win Business 51

Zoominfo

SEPTEMBER 17, 2018

So if you’re looking for marketing inspiration or just need something new to listen to on the treadmill, today’s blog post is for you. According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions.

Marketing 252

Marketing Marketing Copywrite Sales 252

Digital B2B Marketing

OCTOBER 6, 2011

You only see what is happening on your own properties. Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. Social Media Scoring. What ways have you found to check your blind spot? Your blind spot is there. Publishing.

Research 46

Research Marketing Marketing Management 46

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What is Inbound Lead Generation? Inbound lead generation is a part of inbound marketing.

Sales 246

Sales Gaming Marketing Marketing 246

Digital B2B Marketing

OCTOBER 6, 2011

You only see what is happening on your own properties. Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. In addition, some B2B publishers are considering selling data about content consumption on their properties.

Research 40

Research Marketing Marketing Management 40

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. But, what if we told you a quick reading break might actually increase your sales productivity? Here are 25 of our favorite sales blogs. Top 25 Sales Blogs for all Sales Professionals. 2. Hubspot Sales Blog. 3. SalesLoft Blog.

Sales 206

Sales Sales Enablement Research Management 206

Zoominfo

MAY 24, 2022

From cracking the code for selling dictionaries door-to-door, to selling Stevie Wonder a computer back in 1986, to joining HubSpot as a founding team member, Dan Tyre has spent his whole professional life in sales. Dan Tyre: All right, way before you were born, 1977. What do I got to do?” I was a mess.

Startups 100

Startups Sales Restaurants Entertainment 100

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. But, what if we told you a quick reading break might actually increase your sales productivity? Here are 25 of our favorite sales blogs. Top 25 Sales Blogs for all Sales Professionals. 2. Hubspot Sales Blog. 3. SalesLoft Blog.

Sales 170

Sales Sales Enablement Research Management 170

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What Is Inbound Lead Generation? Inbound lead generation is a part of inbound marketing.

Sales 147

Sales Gaming Marketing Marketing 147

Zoominfo

MAY 18, 2023

What is Recruitment Marketing? Recruitment marketing requires talent acquisition professionals to think like marketers, applying inbound and outbound marketing tactics to promote not just open positions, but their overall employer brand. Creating talent communities is a great way to ensure access to potential talent when you need it.

Marketing 130

Marketing Marketing Human Resources Education 130

Zoominfo

AUGUST 21, 2019

What do you get when you combine the two? What do you get when you combine the two? Sales enablement content — in other words, content that sales reps can leverage in order to sell more effectively. What is sales enablement content? There’s no denying it — sales and marketing teams don’t always work well together.

Sales Enablement 241

Sales Enablement Sales Marketing Marketing 241

CXL

MAY 27, 2022

Most buyers aren’t open to outbound selling. What is demand generation? In the digital era, where people are more informed than ever about new products and the companies that sell them, demand generation marketing is critical to the sales process and, ultimately, growth. So, how do you get their attention? Consideration.

Entertainment 76

Entertainment Education Brainstorming Research 76

Zoominfo

OCTOBER 31, 2019

What’s broken? When people fail to meet their sales quota, I can almost always point to one of three reasons: An unhealthy sales pipeline Poor messaging Selling to a single point of failure. What percentage of leads converted to opportunities? What if you’re not generating enough leads to meet your quota?

Sales 178

Sales Pharmaceutical Security Security 178