Zoominfo

FEBRUARY 25, 2021

What Is a Webinar Funnel? This requires a strategic approach, starting with: Who is the target buyer you want to attend your webinar? Choose a Buyer -Centered Topic for Your Webinar. However, your buyers want to know how you can help them solve a business problem. Be clear about what you’re offering.

Sales 208

Sales Brainstorming Marketing Marketing 208

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Sales 130

Sales Profiling Gaming Win 130

Zoominfo

AUGUST 7, 2018

So, what is a modern SEO professional to do? In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? Why must SEOs pay attention to buyer personas? Why must SEOs pay attention to buyer personas?

Sales 196

Sales Research Marketing Marketing 196

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Benchmarking 204

Benchmarking Gaming Sales Win 204

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. What is an email marketing audit? Now that we’ve covered the what and the why , let’s jump into the how. Let’s get into it!

Sales 140

Sales Profiling Gaming Marketing 140

Zoominfo

MAY 1, 2018

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. So, today, we’ll let you decide for yourself— is live video an effective B2B marketing tacting? There are no edits or re-dos.

Education 232

Education Sales Marketing Marketing 232

Zoominfo

FEBRUARY 1, 2021

What is small business marketing? Consider this: 12% of smaller organizations agree that creating compelling content for digital experiences is the most exciting experience for their organization (15% for overall B2B organizations). The persona will inform how you market your business to attract similar buyers.

Management 145

Management Marketing Marketing Business 145

Zoominfo

FEBRUARY 13, 2018

The B2B Marketer’s Guide to Customer Engagement! Here’s what modern marketer’s think of customer engagement: 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention. The B2B Marketer’s Guide to Customer Engagement [Infographic]. A Guide to B2B Blogging Success [Infographic].

Sales 212

Sales Marketing Marketing Learning 212

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. We took two months off to plan for the upcoming year. Let’s get into it!

Copywrite 150

Copywrite Profiling Technology Technology 150

Zoominfo

JUNE 5, 2019

In a recent blog post we declared that strategic candidate sourcing was not, in fact, dead. What is a passive candidate? Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. The Marketer’s Guide to B2B Blogging Success [Infographic]. Or check out our other blog posts.

Technology 185

Technology Technology Learning Information 185

Zoominfo

SEPTEMBER 23, 2020

And it’s a crucial feature of any successful B2B business. . From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. What is a GTM Strategy? What Goes Into an Effective GTM Strategy? Let’s review.

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data. 20% of all postal addresses change every year.

Marketing 223

Marketing Marketing Market Intelligence Intelligence 223

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important. What is a Lead? The Lead Generation Process. Lead Scoring.

Sales 240

Sales Profiling Marketing Marketing 240

Zoominfo

AUGUST 29, 2018

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. What is sentiment analysis?

Analysis 176

Analysis Airline Marketing Marketing 176

Zoominfo

FEBRUARY 7, 2018

And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. What is the reason for this change? How will Facebook’s new algorithm impact your B2B business? It’s no secret, the social media landscape is constantly evolving. The most recent curveball comes courtesy of Facebook.

Algorithm 180

Algorithm Marketing Marketing Profiling 180

Similarweb

APRIL 16, 2021

What’s your market? . Digging into who your customers are and what they are thinking about day-to-day will be the key to understanding what they are looking for in a product and what type of communication will speak to them. . What are buyer personas ? . . Why are buyer personas important?

Market Research 97

Market Research Marketing Research Sports Competitive Landscape 97

Zoominfo

OCTOBER 21, 2021

What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? Awareness Stage 2.

Sales 130

Sales Research Loss Intelligence 130

Zoominfo

FEBRUARY 13, 2019

Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. What is list segmentation? List segmentation is exactly what it sounds like – the process of breaking up an email list into several smaller, more targeted lists. Unfamiliar with the term?

Marketing 219

Marketing Marketing Copywrite Hospitals 219

Zoominfo

OCTOBER 5, 2021

What is Demand Generation? Rather, successful demand generation connects a brand’s value proposition to potential customers from the beginning of the buyer’s journey when they first start looking for your product, to the point of purchase and beyond. Get a Demo Demand Generation vs Lead Generation: What’s the Difference?

Benchmarking 130

Benchmarking Education Sales Marketing 130

Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. In fact, 47% of B2B buyers consume three to five pieces of content before engaging with a salesperson ( source ). Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis.

Marketing 100

Marketing Marketing Analysis Data Analysis 100

Zoominfo

NOVEMBER 22, 2019

What patterns can you draw among them? Products & Services What products or services interested them at the beginning? Next, we’ll use our best individual contacts to build our key personas – just like we used our best accounts to help build our ICP. What was their experience like? This brings us to personas.

Marketing 218

Marketing Marketing Sales Benchmarking 218

Zoominfo

FEBRUARY 12, 2019

But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. What is lead management? Create buyer personas. Let’s get into it!

Management 172

Management Sales Profiling Marketing 172

Zoominfo

MAY 6, 2019

Create candidate personas. To increase productivity, create candidate personas before launching your initial search. Similar to a marketing department’s buyer personas – which are profiles of an organization’s best customers – candidate personas define an organization’s ideal candidates.

Marketing 169

Marketing Marketing Profiling Information 169

Zoominfo

OCTOBER 28, 2018

These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. What are B2B technographics? While demographic and firmographic data are essential to B2B sales, technographics complete the picture. We don’t need to tell you who has the upper hand here.

Commerce 177

Commerce Sales Competitive Technology 177

Zoominfo

SEPTEMBER 30, 2018

For the typical B2B organization, sales and marketing alignment is the ultimate goal. Marketing is frustrated with sales for not following up on leads and sales is frustrated with marketing for sending them leads that don’t match their buyer personas. What does marketing need and how can sales provide it?

Sales 160

Sales Marketing Marketing Win 160

Zoominfo

APRIL 18, 2019

Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Segment Your Current Personas. Ask questions like ‘What are the most common problems that they face?’ or ‘What are their goals and values?’ Biggest deals?

Sales 140

Sales Finance Profiling Research 140

Zoominfo

MAY 14, 2018

In fact, 61% of B2B marketers send all leads directly to sales, but only 27% are sales qualified ( source ). If you’re still a little foggy on the details of lead qualification, this is the blog post for you. What is lead qualification? And yet, marketing lead qualification remains a sticking point for many organizations.

Marketing 214

Marketing Marketing Sales Knowledge 214

Zoominfo

JULY 4, 2018

Although we have covered B2B social selling in the past, there are many social selling mistakes that can actually harm your business. Today’s blog post breaks down some of these social selling mistakes and provides alternatives for sales reps who want to improve their social selling efforts. Keep reading!

Profiling 233

Profiling Sales Research Sales Enablement 233

Zoominfo

MAY 8, 2018

What is a data-driven branding strategy? What is a data-driven branding strategy? A data-driven brand strategy is exactly what it sounds like—a strategy which requires the use of data to inform any and all decisions made about branding. What is dirty data and how does it impact your brand strategy? Let’s get into it.

Competitive 183

Competitive Technology Technology Sales 183

Zoominfo

MARCH 8, 2022

Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data. What is poor data quality? What does bad data actually cost businesses? What are the risks of poor data quality? Poor quality data is inaccurate data.

Business 130

Business Sales Market Intelligence Loss 130

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Continue reading.

Human Resources 113

Human Resources Commerce Algorithm Sales 113

Zoominfo

MARCH 5, 2021

What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack. Get a Demo What Are Key Segments in Marketing?

Market Segmentation 100

Market Segmentation Analysis Sales Data Analysis 100

Zoominfo

MARCH 4, 2021

Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. And what are one of the most difficult methods of lead generation? Email marketing campaigns require more thought into the different personas and audiences your team is targeting.

Sales 100

Sales Profiling Competitive Marketing 100

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. And keep it interesting!

Marketing 246

Marketing Marketing Sales Gaming 246

Zoominfo

JUNE 26, 2018

It’s an ongoing process that changes all the time; what resonates with your prospects today might change tomorrow. While focus in the past has been on ensuring that all fields are filled out and that the information is up-to-date, today’s marketing landscape demands more from a B2B database. In modern business, data is a hot commodity.

Business 147

Business Sales Gaming Intelligence 147

Zoominfo

APRIL 1, 2018

Here are four sure signs your B2B database could use a little help. No matter what it is, having the wrong contact information leads to dead ends. Pro Tip: Work with a B2B data provider to append your database regularly. Pro Tip: As previously suggested, invest in a B2B data provider. Worried about data quality?

Sales 207

Sales Marketing Marketing Information 207

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important. What is a Lead?

Sales 177

Sales Profiling Marketing Marketing 177