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Actionable PR strategies to build powerful brand awareness

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You probably already know the value of being on social media, or content marketing, or getting company news covered in third-party media outlets. But did you know that these tactics are actually part of a broader strategy called public relations or PR ?

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6 Customer Journey Touchpoints to Help Build an Optimal User Experience

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To build an optimal user experience, you need clearly defined customer journey touchpoints that move prospects through the purchase process. To build an optimal user experience, you need clearly defined customer journey touchpoints that move prospects through the purchase process. Customer journey stage: Awareness.

Education 328
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How to Choose the Best CRM System?

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Adopting a CRM system for your business comes with several benefits, but you need to choose the right one to get the most out of this tool. However, that can be difficult when there are so many options on the market, from well-known brands to up-and-coming software solutions. Know Your Business Requirements.

Startups 362
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The Lead Generation Strategy Guide

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What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales 240
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The Demand Generation Strategy Guide

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Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. You aren’t the only one to think so.

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Comprehensive Guide to Amazon Marketing in 2021

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Keep reading to learn just about everything you need to know about Amazon Advertising — what it is, why it’s worth investing in, some ad placement options, and optimization strategies. Should you market your product on Amazon? Amazon marketing optimization strategies Time to zone in on amazing returns.

Marketing 246
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The Marketer’s Guide to B2B Growth Hacking

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Growth hackers skip the big-budget production of conventional marketing in favor of low-cost alternatives that grow and engage their user base. B2B Growth Hacking vs. Traditional Marketing. By definition, growth hacking and marketing are two separate entities; yet, they are undoubtedly intertwined.