SpyFu

APRIL 5, 2024

Understanding what your competitors are up to is critical for making smart strategic decisions. The right software can make competitor analysis more informed, accurate, and efficient. Why Competitor Analysis Matters In today's fast-paced digital landscape, businesses can't afford to operate in a vacuum.

Competitor Analysis 59

Competitor Analysis Analysis Benchmarking Profiling 59

Netbasequid

AUGUST 7, 2023

And it helps brands navigate turbulent market conditions and outpace their competitors in recovery. And it’s a critical step in understanding where you stand as a business: Measuring ROI enables companies to assess marketing efficacy and income generated, informing better decision-making and marketing strategy shifts.

Benchmarking 98

Benchmarking Analysis Competitive Advantage 98

ArchIntel

JANUARY 12, 2021

In part four of his LinkedIn blog post series about different open-source intelligence use cases, Babel Street’s vice president of commercial sales, Joel Neubert , examines OSINT applications for performing commercial due diligence. ArchIntel™ -. This is where OSINT comes in.

Due Diligence 129

Due Diligence Competitive Intelligence Competitive Business Environment 129

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. So, if you’re interested in learning more about startups visit AngelList for everything from investment information to employee count and plenty more in between!

Research 233

Research Sales Profiling Startups 233

mention

AUGUST 9, 2023

It is influenced by the type of content that appears on search engine results pages (SERPs), such as online news, reviews, blog posts, articles, and social media posts. Even if you have several competitors who offer similar products as you do, you can beat them easily when you have a high online reputation.

Management 130

Management Profiling Advantage Advantage 130

Alpha Sense BI

JANUARY 12, 2024

Many investment analysts and managers suffer from option paralysis due to a highly saturated financial market and an overwhelming amount of public information available online. Below, we explore four effective ways that analysts and fund managers can improve their time to decision with Expert Insights.

Due Diligence 104

Due Diligence Research Market Intelligence Primary Research 104

Netbasequid

JUNE 27, 2022

Corporate strategy and development efforts steady a company’s aim to hit a variety of targets, and to inform on potential mergers and acquisitions. Some of the activities that power these efforts include risk analytics , competitor analysis , SWOT analysis, SMART goal setting, and more. Competitor Monitoring.

Competitor Analysis 97

Competitor Analysis SWOT Analysis Market Intelligence 97

Netbasequid

FEBRUARY 23, 2022

And since 72% of consumers use social media to discover new products, tracking your brand’s effectiveness online has become integral, so social media scanners are the key to unlocking your success. Here, we’ll explore what social media scanning is, as well as provide the 20 best social media monitoring tools out there. Let’s explore.

Competitive 105

Competitive Benchmarking Competitive Intelligence Analysis 105

Zoominfo

DECEMBER 4, 2019

Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ). In today’s blog post, we look at some of the most common and most critical social recruiting mistakes. 8 Social Recruiting Mistakes to Stop Making Today. What does your ideal candidate look like?

Profiling 221

Profiling Gaming Education Information 221

Netbasequid

SEPTEMBER 26, 2022

Central to this is market entry research to give you the confidence that comes with having a sound plan for your new venture. Market entry research helps you get the lay of the land in terms of your target buyers, potential competitors, and other crucial details. Market entry research is the insight needed to enter a new market.

Research 97

Research Marketing Marketing SWOT 97

Netbasequid

NOVEMBER 3, 2021

Brands need market intelligence tools that will inform strategic decision-making across their enterprise. An industry leader in artificial intelligence (AI), this market intelligence tool offers the most flexibility of any competitor. There is a lot of data out there that can help, but much of it is disparate and unstructured.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

Netbasequid

AUGUST 12, 2021

Media monitoring software is at the core of leading companies’ marketing strategies. We are covering the top seven media monitoring software programs, including: NetBase Quid. We are covering the top seven media monitoring software programs, including: NetBase Quid. And there are loads of options out there to choose from!

Benchmarking 105

Benchmarking Competitive Win Marketing 105

Zoominfo

SEPTEMBER 5, 2018

Without a clear understanding of your industry or market, you will fail to make informed business decisions. In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis ( source ). Businesses are catching on to the importance of market intelligence.

Market Intelligence 140

Market Intelligence Intelligence Intelligence Marketing 140

Netbasequid

JANUARY 20, 2021

Social media monitoring is something every business needs on the top of its daily “to do” list. Competitor intelligence. Companies that update their competitor intelligence on a daily to weekly basis are 2x more likely to see positive revenue impacts than those who update quarterly to yearly. Product intelligence.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

Netbasequid

DECEMBER 14, 2021

Since the beginning of the pandemic, 75% of US customers say they’ve tried new shopping behaviors for both economic reasons and shifts in personal priorities. This, in turn, gives brands the ability to discern key traits of an audience, to learn who is discussing emerging trends or competitors – and why.

Competitive 105

Competitive Competitive Intelligence Intelligence Intelligence 105

Zoominfo

OCTOBER 16, 2018

These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Reddit is more than just a social networking site.

Market Research 159

Market Research Marketing Research Research Marketing 159

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

Marketing 147

Marketing Marketing Profiling Research 147

Netbasequid

MARCH 25, 2021

There are two distinct data sets available to brands: consumer insight, which focuses on people and is a combination of social web, reviews, comments and many other places where consumers congregate; and market research, which captures real-time industry intel from different, but equally powerful sources, including news media.

Market Research 80

Market Research Marketing Research Research Marketing 80

Contify

OCTOBER 19, 2020

How AI-enabled competitive intelligence solutions can drive informational advantage. What is an informational advantage? Having an informational advantage means you have access to data that your competitors don’t have. The secondary monitoring provides a comprehensive overview of the market and competitive landscape.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Alpha Sense BI

FEBRUARY 21, 2023

In the age of information, the biggest hurdle is no longer lack of access to information. If anything, the modern research professional is inundated with information overload. Does the platform provide you with access to exclusive information and insights? What types of content are available through the platform?

Market Research 52

Market Research Marketing Research Research Marketing 52

Alpha Sense BI

FEBRUARY 21, 2023

In the age of information, the biggest hurdle is no longer lack of access to information. If anything, the modern research professional is inundated with information overload. Does the platform provide you with access to exclusive information and insights? What types of content are available through the platform?

Market Research 52

Market Research Marketing Research Research Marketing 52

Netbasequid

MAY 26, 2023

Brands must keep abreast of issues that matter to their target audience, prioritize this information to head off what they can, and be prepared with relevant messaging when the worst-case scenarios hit—and they always inevitably hit. Audience understanding is your only protection in these times. How does this work?

Analysis 97

Analysis Benchmarking Knowledge Competitive 97

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. So, if you’re interested in learning more about startups visit AngelList for everything from investment information to employee count and plenty more in between!

Research 100

Research Sales Profiling Startups 100

Netbasequid

MARCH 17, 2021

Brand Monitoring Through Social Media Analytics. A key use case for any company using NetBase Quid is brand and competitive monitoring. In the example of Instacart, NetBase’s advanced technology can deliver an in-depth analysis as it scans millions of sources including social media, blogs, forums, and reviews.

Competitive Intelligence 52

Competitive Intelligence Startups Benchmarking Market Intelligence 52

Netbasequid

JANUARY 26, 2022

And beyond those basics, it reveals where your brand stands alongside its competitors and within its category and so much more. Netbase Quid provides the essentials of marketing analytics tools, such as: Competitor analysis. Sentiment monitoring. It generates word clouds based on the information you give it. Benchmarking.

Marketing 72

Marketing Marketing Benchmarking Competitor Analysis 72

Zoominfo

APRIL 17, 2019

Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. If this news comes as a shock, don’t panic. In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel. The Sales Funnel.

Sales 228

Sales Marketing Marketing Technology 228

Zoominfo

DECEMBER 4, 2019

Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ). In today’s blog post, we look at some of the most common and most critical social recruiting mistakes. Think of it this way: every decision you make on social media is a reflection of your brand.

Profiling 100

Profiling Gaming Education Information 100

Netbasequid

MAY 12, 2021

And these metrics should capture your own stats, as well as those of your top three competitors – two that are a close match in your category, and one that is aspirational. Let’s take a look! We’ll explore these ten must haves for your next social media report: Net Sentiment. Sentiment Drivers. Brand Passion. Top Domains.

Benchmarking 64

Benchmarking Globalization Advantage Advantage 64

mention

MARCH 20, 2024

Source 7 Proven Ways to Manage Your Online Reputation in 2024 1. When you search for the brand’s name on Google, you’ll see results that point to its homepage, news from its website, and top stories from third-party sites. Why should you have an online reputation management strategy? Let’s look at an example.

Management 176

Management Restaurants Profiling Loss 176

Contify

NOVEMBER 18, 2018

Strangely, information missing in alerts can, sometimes, be found in simple Google search. Strangely, information missing in alerts can, sometimes, be found in simple Google search. The quality of our decisions depends on the information that we have. My alert still had those Korean celebrity news updates. I wonder why?

IT 60

IT Market Intelligence Intelligence Intelligence 60

Moz

JANUARY 1, 2019

There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source. Branded questions (those usually include your or your competitor's brand name or a product name). Competitive research questions: those comparing your brand to your competitors.

Research 59

Research Competitive Algorithm Knowledge 59

Zoominfo

APRIL 17, 2019

Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. If this news comes as a shock, don’t panic. In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel. The result?

Sales 130

Sales Marketing Marketing Technology 130

Moz

JANUARY 5, 2020

Yet, the entries into the platform are poorly lit, the open-source concept is cluttered with spam, and growing litigation makes one wonder if there are bats in the belfry. Information about your business is going to exist on the Internet whether you put it there or not. Level 1: Feed Google. Image credit: Mcapdevila.

Alliance 78

Alliance Travel Education Restaurants 78

Netbasequid

NOVEMBER 9, 2021

Customer intelligence is the gathering and analysis of customer data across many data sources including – social media, customer reviews, product reviews, forums, blog posts, news articles, surveys and more – basically anything and everything on the social web and news media sites. That number is likely larger.

Intelligence 52

Intelligence Intelligence Market Intelligence Competitive 52

mention

JUNE 14, 2023

Social Listening vs Social Monitoring How to Leverage Social Listening for Social Media Marketing Top Strategies for Social Listening Tools to Amplifying Your Social Media Strategy What is Social Listening? Unlike traditional monitoring and analytics, social listening focuses on understanding the context and emotions behind the conversations.

Marketing 346

Marketing Marketing Due Diligence Competitor Analysis 346

Moz

FEBRUARY 10, 2019

Posted by KameronJenkins When your target is constantly moving, how can you keep your clients informed and happy? During my agency years, I can’t tell you how many times clients emailed in with a link to an article on the topic of a new development asking, “Do we need to be worried about this? Go ahead, don’t be shy! Work in-house?

Algorithm 50

Algorithm Briefing Information Education 50

SpyFu

JANUARY 15, 2021

By using Google Alerts for marketing, you can track mentions of your brand and look for new focus areas for your campaigns. Learn how using Google Alerts for marketing can help you build backlinks, track industry news, and find new content ideas. You might even be using it in a basic sense, because these are Google Alerts.

Brainstorming 112

Brainstorming Marketing Marketing Research 112