mention

JANUARY 6, 2023

When we speak of content strategy, things aren’t always black or white. A strategy that works for you may not be fitting for someone else. It paves the way for you to create a content strategy that is more fitting to your needs. So, is TOFU content the right beginning for your content strategy? Let’s find out.

Education 237

Education Information Capital Marketing 237

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales 240

Sales Profiling Marketing Marketing 240

Zoominfo

FEBRUARY 1, 2018

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Ready to learn more about the state of B2B lead generation? B2B Lead Generation Statistics: Successful Tactics.

Sales 243

Sales Finance Marketing Marketing 243

Zoominfo

JULY 6, 2020

Our blog team set out to research and create content that helped our readers do the same. Here’s a highlight reel of some of our content this quarter: How To Shorten Turnaround On Inbound Lead Generation. How To Shorten Turnaround On Inbound Lead Generation. How To Build Your Go To Market Strategy.

Sales 264

Sales Research Marketing Marketing 264

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

Sales 130

Sales Profiling Gaming Win 130

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Benchmarking 225

Benchmarking Education Sales Win 225

Zoominfo

JULY 24, 2019

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). Ready to learn more?

Sales 172

Sales Finance Marketing Marketing 172

mention

MARCH 23, 2022

It doesn’t help that the remit of digital marketing keeps growing, encompassing numerous sub-disciplines like social media marketing, content marketing, marketing analytics , SEO, conversion optimization, PPC, multimedia production and lead nurture. Align with sales and support. Reclaim your marketing productivity.

Marketing 273

Marketing Marketing Predictive Analytics Sales 273

mention

FEBRUARY 12, 2024

But did you know that these tactics are actually part of a broader strategy called public relations or PR ? So anything related to blog posts and SEO, podcasts and videos, social media, email marketing, guest posts, interviews, third-party reviews, etc. It also allows businesses to reach a global audience and generate new leads.

Globalization 157

Globalization Gaming Marketing Marketing 157

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. Customer segmentation is a marketing strategy that organizes buyers into groups. Marketers then use this information to guide their lead nurturing campaigns and GTM strategies.

Market Segmentation 204

Market Segmentation Analysis Sales Data Analysis 204

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Management 172

Management Sales Profiling Marketing 172

Smart Data Collective

FEBRUARY 21, 2021

A growing number of marketers are using data analytics technology to optimize their lead generation models. This is important, since AI is integral to modern lead generation. But what lead generation strategies can you use in conjunction with your data analytics tools. Lead generation is the pillar of business prosperity.

Algorithm 248

Algorithm Profiling Marketing Marketing 248

Alexa

JANUARY 15, 2021

Lead generation is incredibly important for marketers and the businesses they want to grow. Increasing leads means increasing brand awareness and interest in your products or services, nurturing curious prospects through the marketing funnel and into your sales pipeline. What Is a Lead Generation Strategy?

Profiling 249

Profiling Finance Retail Marketing 249

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales 177

Sales Profiling Marketing Marketing 177

Zoominfo

AUGUST 17, 2021

In order to identify where your visitor fits into each of these classifications and then adjust your sales acceleration strategies, you’ve got to rely on your HubSpot database to know who is on your site and instantly route these qualified prospects to chat with sales. Speed to Lead. Steps to Strengthen HubSpot Integration.

Sales 195

Sales Marketing Marketing Profiling 195

mention

DECEMBER 15, 2023

Social Media Presence: She is highly active on social networks like Instagram and Pinterest, where she follows leading fashion designers. The company can have more such personas to help them develop the right marketing strategies, design products that resonate with their customers, and offer the best kind of shopping experience.

Marketing 167

Marketing Marketing Profiling Research 167

Owler

MARCH 24, 2022

What Are Lead Nurturing Strategies? The lead nurturing process is the sales tactics and marketing strategies companies use to establish a genuine connection with leads throughout the sales funnel. Despite these benefits, however, most marketers don’t nurture their leads.

Marketing 80

Marketing Marketing Education Sales 80

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Benchmarking 130

Benchmarking Education Sales Marketing 130

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Why is Lead Generation Important for SMBs?

Sales 100

Sales Profiling Competitive Marketing 100

Zoominfo

JULY 25, 2018

In today’s blog post, we explore the different lessons marketers can learn from door-to-door salespeople to better nurture leads through the sales funnel. Then, create your strategy around the details and behaviors outlined within your buyer persona profiles. Let’s get into it! 1. Identify your target audience.

Sales 150

Sales Marketing Marketing Travel 150

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy. A generic headline is a major lead deterrent.

Marketing 246

Marketing Marketing Sales Gaming 246

Zoominfo

FEBRUARY 25, 2021

The goal of your webinar is to generate leads and get them into your sales funnel. As part of your lead generation webinar strategy , you want to capture attendees’ emails and guide them further into the webinar sales funnel. Don’t let new leads get away! You must contact these fresh leads quickly.

Sales 208

Sales Brainstorming Marketing Marketing 208

Zoominfo

AUGUST 9, 2018

B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads ( source ). Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating ( source ).

Marketing 160

Marketing Marketing Predictive Analytics Analysis 160

Zoominfo

NOVEMBER 1, 2018

In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Although demand generation and lead generation aren’t the same, they do go hand-in-hand. Difficulty with lead generation is often a strong indication that your demand generation program needs some work.

Benchmarking 204

Benchmarking Gaming Sales Win 204

Zoominfo

OCTOBER 5, 2021

What’s the difference between demand generation and lead generation? Definition: Demand Generation vs. Lead Generation The difference between demand generation and lead generation is simple. Lead Generation The difference between demand generation and lead generation is simple. If you don’t know, you’re not alone.

Sales 130

Sales Marketing Marketing Information 130

mention

FEBRUARY 19, 2024

Or at least they _can _be when you take the time to truly understand how they fit into your overall strategy and learn to deploy them in ways that maximize their potential. times more time on websites with videos than those without; or that adding videos to your marketing emails consistently leads to increased open rates.

Sales 157

Sales Gaming Marketing Marketing 157

Zoominfo

NOVEMBER 22, 2019

A bit further on, as part of your ABM strategy , you’ll fully recreate the journey for these companies – and identify key points where the marketing and sales processes made progress. The key to any account-based approach is building a solid sales lead pipeline. When your deal closed? How did you create the conversation?

Marketing 218

Marketing Marketing Sales Benchmarking 218

mention

NOVEMBER 30, 2022

It’s a tried and true formula for attracting leads and convincing them to move further along their buyer’s journey. This is where your leads transition into becoming conversions. Hence, an effective funnel excels at communicating with leads. Long blogs and generic graphics just aren’t cutting it anymore.

Entertainment 130

Entertainment Education Analysis Marketing 130

Zoominfo

NOVEMBER 20, 2023

For marketers, generative AI can analyze complex datasets and extract insights that teams can act on to inform their marketing strategy, engage new customers, and create messaging relevant to each of their key personas. Such personalization is a great lead-nurture play, as you can gradually build trust and rapport.

Marketing 130

Marketing Marketing Gaming Innovation 130

Zoominfo

JULY 2, 2020

Oftentimes, this is due to a lack of strategy. Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar.

Marketing 246

Marketing Marketing KPI Sales 246

Zoominfo

AUGUST 7, 2018

In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. Traditional marketers have relied on buyer personas to fine-tune their strategies and target more qualified buyers for years. Because of this, content mapping is an essential part of lead nurturing.

Sales 196

Sales Research Marketing Marketing 196

Zoominfo

FEBRUARY 13, 2018

Much like a romantic relationship, customer engagement requires consistent communication, nurturing, and attention. Use it to create and inform your new customer engagement strategy. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. A Guide to B2B Blogging Success [Infographic].

Sales 212

Sales Marketing Marketing Learning 212

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Management 100

Management Sales Profiling Marketing 100

mention

NOVEMBER 18, 2020

In this move, Digital PR has emerged as one of the most expedient strategies being promptly adopted by brands for awareness and engagement. Not just brand engagement and awareness, but the right Digital PR strategy produces more results than this for building your brand. What are the Types of Digital PR Strategy?

Brainstorming 234

Brainstorming Briefing Advantage Advantage 234

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Let’s get into it.

Retail 180

Retail Commerce Sales Market Segmentation 180

mention

AUGUST 4, 2023

3 Effective Strategies for Marketing on Twitch How to Get Started With Marketing on Twitch What Is Twitch Marketing? 3 Effective Strategies for Marketing on Twitch So, if Twitch works like live TV, does this mean shows stop for commercial breaks? Define your goals A great marketing strategy will always start with goal setting.

Marketing 130

Marketing Marketing Gaming Education 130

Zoominfo

AUGUST 8, 2019

For jackpot-winning businesses in hot sectors, high-quality leads just flow in naturally. However, for the majority of organizations, lead generation is a little more complicated than simply whispering you’re open for business. The bottom line: The pitches you lost last year could be this year’s most promising leads.

Alliance 178

Alliance Win Profiling Sales 178