mention

NOVEMBER 13, 2023

Marketing is easy, isn’t it? In the modern market, marketing is at times a science, and at other times an art. There are multiple aspects to an effective marketing strategy. You need a deep understanding of what your customers want and know how they want to see/hear your messages. Of course, that’s not quite right.

Marketing 157

Marketing Marketing Knowledge Sales 157

mention

DECEMBER 2, 2020

As most businesses are scrambling to keep up with the new business climate caused by the COVID-19 pandemic, digital marketing agencies and services on the contrary – are growing in demand. If you’re responding to the growing need for digital marketing agencies, then you’re probably thinking about scaling upward.

Marketing 195

Marketing Marketing Briefing Management 195

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is the process of building awareness and interest in a brand’s products and services. Demand Gen = Sales + Marketing. What is Demand Generation?

Benchmarking 225

Benchmarking Education Sales Win 225

Zoominfo

MARCH 6, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

Market Segmentation 204

Market Segmentation Analysis Sales Data Analysis 204

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Add your own analysis.

Sales 201

Sales Marketing Marketing Brainstorming 201

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base.

Marketing 218

Marketing Marketing Sales Benchmarking 218

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It means putting the customer at the center of every business decision, including product development and marketing.

Learning 209

Learning Marketing Marketing Restaurants 209

Zoominfo

FEBRUARY 25, 2021

A webinar funnel works a lot like a sales funnel or marketing funnel. How Do I Create a Sales Webinar? This requires a strategic approach, starting with: Who is the target buyer you want to attend your webinar? This requires a strategic approach, starting with: Who is the target buyer you want to attend your webinar?

Sales 208

Sales Brainstorming Marketing Marketing 208

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. Four Recruiting Horror Stories and How to Avoid Them. 5 Reasons Your Buyer Personas Aren’t Good Enough.

Copywrite 150

Copywrite Profiling Technology Technology 150

Smart Data Collective

JUNE 14, 2022

How Big Data Can Help Your Online Business Maximize Growth Opportunities. Build the Perfect Website. Look for free builders with drag and drop editors that will make the process easier without needing to understand how to code. Big data technology is disrupting almost every industry in the modern economy.

Business 263

Business Data Mining Profiling Sales 263

Zoominfo

APRIL 23, 2019

Due to the legal issues with compliance, many financial advisors choose to avoid the headache and stay away from digital marketing. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. Read on for our guide to marketing for financial advisors! Utilize event marketing.

Marketing 145

Marketing Marketing Finance Profiling 145

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Management 145

Management Marketing Marketing Business 145

Similarweb

APRIL 16, 2021

What’s your market? . These are the most common questions that marketers are asked, and for good reason. Your target audience lets you get to know your potential customers and create highly focused marketing campaigns that connect with them. . What are buyer personas ? . . . . Types of buyer personas.

Market Research 97

Market Research Marketing Research Sports Competitive Landscape 97

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Create buyer personas.

Management 172

Management Sales Profiling Marketing 172

Zoominfo

AUGUST 11, 2020

Building out and writing ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM ) strategy, and are important for understanding your customers better.

Profiling 130

Profiling Sales Research Information 130

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. So how do you create a foolproof GTM strategy? A go-to-market strategy , more than anything, is a plan.

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

Marketing 100

Marketing Marketing Analysis Data Analysis 100

Zoominfo

MAY 6, 2019

In today’s chaotic hiring market, recruitment marketing has emerged as a widely adopted practice among recruiters and HR professionals. By definition, recruitment marketing is a tactic used by an organization to source, manage, and nurture passive talent — before they apply for an open position. Create candidate personas.

Marketing 169

Marketing Marketing Profiling Information 169

Zoominfo

APRIL 18, 2019

As a sales professional, you know how difficult it can be to reach decision makers. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Identify Your Target Market. Segment Your Current Personas.

Sales 140

Sales Finance Profiling Research 140

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is the impact of bad data on sales and marketing?

Business 130

Business Sales Market Intelligence Loss 130

Zoominfo

MARCH 4, 2021

Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises.

Sales 100

Sales Profiling Competitive Marketing 100

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is the process of building awareness and interest in a brand’s products and services. These are just a few pillars that define demand generation. What is Demand Generation?

Benchmarking 130

Benchmarking Education Sales Marketing 130

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Sales 130

Sales Profiling Gaming Win 130

Smart Data Collective

FEBRUARY 21, 2021

Data analytics is very important to the future of marketing. A growing number of marketers are using data analytics technology to optimize their lead generation models. Marketers strive to find new and effective ways to ensure the infinite flow of target leads. This is important, since AI is integral to modern lead generation.

Algorithm 248

Algorithm Profiling Marketing Marketing 248

Zoominfo

FEBRUARY 11, 2018

Successful sales professionals know exactly who to target, how to engage with them, and most importantly, how to close the deal. They build deep connections with their prospects by initiative relevant conversations and sending targeted content. Shorten Your Forms to Improve Your Inbound Marketing [Infographic].

Sales 157

Sales Learning Marketing Marketing 157

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing?

Marketing 246

Marketing Marketing Sales Gaming 246

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Marketing 124

Marketing Marketing Copywrite Win 124

Zoominfo

AUGUST 29, 2018

How do people feel about your company? Consider these statistics ( source ): 71% of buyers who see a personal value in a B2B product will make a purchase. 68% of buyers who see a personal value in a B2B product will pay a higher price. As a marketing technique, sentiment analysis can be as complex or as simple as you make it.

Analysis 176

Analysis Airline Marketing Marketing 176

Zoominfo

OCTOBER 28, 2018

These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. We don’t need to tell you who has the upper hand here. As it turns out—a lot.

Commerce 177

Commerce Sales Competitive Technology 177

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. So knowing how to use the two in coherence with one another is critical. Build conversations based on target lists.

Sales 195

Sales Marketing Marketing Profiling 195

Zoominfo

FEBRUARY 7, 2018

From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy.

Algorithm 180

Algorithm Marketing Marketing Profiling 180

Owler

MARCH 31, 2023

While sales outreach and personalization can go a long way in building relationships and establishing trust with your prospects, there are ways to enhance these efforts with sales funnel automation. Let’s explore how sales funnel automation can help streamline your sales process and improve your chances of closing more deals.

Sales 52

Sales Market Research Marketing Research Information 52

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales 240

Sales Profiling Marketing Marketing 240

Zoominfo

MARCH 5, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

Market Segmentation 100

Market Segmentation Analysis Sales Data Analysis 100

Zoominfo

APRIL 18, 2019

As a logistics sales professional, you know how difficult it can be to reach decision makers. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new logistic contacts for your transportation solution.

Sales 100

Sales Finance Profiling Research 100

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it!

Human Resources 113

Human Resources Commerce Algorithm Sales 113

Similarweb

APRIL 16, 2021

What’s your market? . These are the most common questions that marketers are asked, and for good reason. Your target audience lets you get to know your potential customers and create highly focused marketing campaigns that connect with them. . What are buyer personas ? . . . . Types of buyer personas.

Market Research 52

Market Research Marketing Research Sports Competitive Landscape 52