mention

FEBRUARY 19, 2024

Whether you need to communicate key features, showcase important differentiators, or make people smile when thinking about your brand, optimized product videos are game changers to most marketing pushes. Moreover, 86% of marketers using video content in their strategy state it’s effective for lead generation.

Sales 157

Sales Gaming Marketing Marketing 157

Alexa

NOVEMBER 1, 2020

In email marketing, that notion is even more pressing. Nearly 60% of respondents in a SaleCycle survey said marketing emails influence their purchase decisions. Best for: Newsletter subscribers, blog subscribers. In email marketing, that something is often a subscriber filling out a signup form to join your email list.

Analysis 253

Analysis Win Marketing Marketing 253

mention

JUNE 2, 2023

This age-old adage holds true even in email marketing, which is around forty years old. Yet, it has survived the vicissitudes of ever-evolving marketing styles and preferences, simply because the trends were spotted and adopted before the channel became redundant. “A rolling stone gathers no moss!” billion by 2027.

Marketing 184

Marketing Marketing KPI Briefing 184

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Sales 130

Sales Profiling Gaming Win 130

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing? Simpler design.

Marketing 246

Marketing Marketing Sales Gaming 246

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Marketing 183

Marketing Marketing Sales Technology 183

mention

JUNE 17, 2022

All this information overload leads people into a rabbit hole of reading blog posts and watching YouTube videos without ever getting any real results. This blog post will take you through my on-Page SEO optimization step by step in the order of your content marketing workflow. Featured Image Blog introduction. Conclusion.

Copywrite 212

Copywrite Algorithm Research Information 212

Zoominfo

OCTOBER 16, 2019

Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Focus on one Call to Action (CTA). Focus on one Call to Action (CTA).

Research 130

Research Win Marketing Marketing 130

E2M

MARCH 13, 2024

15 Key Elements of an Effective SEO Proposal 1. Competitor analysis is one of the crucial elements of a successful SEO strategy. 15 Key Elements of an Effective SEO Proposal Once you have all the necessary details, start writing the proposal. Here’s a list of key elements to get you started. Table of Contents I.

Analysis 67

Analysis Win Benchmarking Profiling 67

SpyFu

DECEMBER 20, 2021

While a lot of more affordable marketing strategies have emerged over the years, nothing can replace a good old PPC campaign. You don’t want to spend your money on sending people to your blog and hoping that they will make the effort to reach a product or service page and convert. And, it is important to select the right landing pages.

Management 98

Management Research Information Knowledge 98

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing?

Marketing 130

Marketing Marketing Sales Gaming 130

Similarweb

DECEMBER 16, 2020

Whether you are a newbie at digital marketing or a veteran, marketing intelligence lingo may not always be at the tip of your tongue. We created this dictionary to help you keep track of all the terms every digital marketer needs to know. . Digital Marketing Glossary A – Z . #. 301 Redirect. This is one of them.

Marketing 98

Marketing Marketing KPI Algorithm 98

Similarweb

MARCH 11, 2021

I am going to share the marketing analysis tools and the step-by-step process of how we at Similarweb continuously create SEO content that genuinely works. If you understand what SEO content is, you can apply it anywhere you decide, whether to a blog, a landing page, or a product page. SEO and content marketing go hand in hand.

Briefing 114

Briefing Education Copywrite Algorithm 114

Similarweb

JUNE 2, 2021

The reality is that the number one purpose of digital content marketing is to give your audience a valuable solution starting with education content and ending with your products or services. Can other marketing formats do that? But first, the bread and butter … What is a content marketing strategy? It’s that simple.

Marketing 97

Marketing Marketing Education Briefing 97

Similarweb

APRIL 26, 2021

This blog also includes examples of some powerful ads and explain why they work. Don’t forget a call-to-action (CTA). The purpose of the landing page is to expand upon what’s being offered, the benefits of it and include some elements of social proof to provide authenticity. . How to write ad copy. What is the end goal?

Copywrite 111

Copywrite Research Competitive Gaming 111

SpyFu

DECEMBER 19, 2022

Repurpose blog posts into visual content If you don’t know it already, visuals are highly effective for engaging an audience online. Image Source: OkDork This proves just how responsive people can be when there’s a visual element in a piece of content. Let's dive right in.

Analysis 133

Analysis Profiling Research Competitive 133

Similarweb

APRIL 26, 2021

This blog also includes examples of some powerful ads and explain why they work. Don’t forget a call-to-action (CTA). The purpose of the landing page is to expand upon what’s being offered, the benefits of it and include some elements of social proof to provide authenticity. . How to write ad copy. What is the end goal?

Copywrite 52

Copywrite Research Competitive Gaming 52

Moz

FEBRUARY 9, 2021

You’re a marketing director at a startup. That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. Typically, content briefs are written by someone in an adjacent field — like demand generation, product marketing, or SEO — when they need something specific.

Briefing 60

Briefing Retail Research Startups 60

Moz

SEPTEMBER 13, 2020

Using your judgment is crucial here; your own knowledge about your specific industry and market will help you target the right keywords with the search demand relevant to your business. Make a blog post out of those! Update any old blog posts with new, relevant information and optimize the meta data to include keywords.

Business 64

Business Algorithm Knowledge Research 64

Similarweb

SEPTEMBER 14, 2021

Whether you’re a tried and true marketeer or new to the role, pay-per-click (PPC) advertising is the most effective way to quickly generate results and secure profits. Using a mixture of paid advertising and organic marketing strategies actually should boost the impact of both strategies and grow your website’s reach.

Research 52

Research Win Competitor Analysis Sales 52

Zoominfo

OCTOBER 18, 2018

If you’re creating a new business website or simply optimizing existing product pages, today’s blog post is for you. Communicate your most important points with just a few sentences, bullet points, and visual elements. Learn more about establishing proof of value in one of our recent blog posts for sales reps. Keep reading!

Profiling 203

Profiling Sales Information Learning 203

Moz

SEPTEMBER 26, 2019

I'm the Marketing Scientist at Moz and visiting you from not-so-sunny Chicago in the Seattle office. We've talked a lot in the last couple years in my blog posts and such about featured snippets. It's tough, because I'm a content marketer and I don't like to think that there's a trick to content. Video Transcription.

Win 72

Win Banking Knowledge Learning 72

Zoominfo

JULY 16, 2019

But don’t fear — today’s blog post is here to help. Asana’s homepage features two strong design elements — a well-placed call-to-action and simple animations. The CTA is placed above the fold (meaning, the first portion of a web page that is visible without scrolling). A simple, one-field form accompanies the CTA.

Innovation 232

Innovation Retail Gaming Profiling 232

Similarweb

DECEMBER 9, 2020

As a website owner or marketer, you can write the most amazing articles, but unless you use keywords properly, no one will read your breathtaking content. With SimilarWeb’s market research tool , you can even benchmark against your competitors and see what works for them. People simply won’t find it. Content optimizations.

Briefing 52

Briefing Research Algorithm Benchmarking 52

Zoominfo

JULY 16, 2019

Take a look at the following statistics from Parqa , a digital marketing agency, and you’ll understand why B2B companies heavily prioritize website design: 38% of people will stop engaging with a website if the content or layout is unattractive. But don’t fear — today’s blog post is here to help. Let’s get into it!

Innovation 130

Innovation Retail Gaming Profiling 130

Zoominfo

NOVEMBER 26, 2018

It’s no secret—email marketing is one of the most effective marketing channels to engage customers and contribute to overall business growth. After all, email marketing boasts an ROI of 4400% ( source ), and 59% of marketers say it’s the most effective channel for revenue generation ( source ). Subject line.

Marketing 113

Marketing Marketing Sales Sales Enablement 113

CXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Marketing 88

Marketing Marketing KPI Benchmarking 88

Zoominfo

FEBRUARY 8, 2018

B2B sales and marketing professionals are constantly looking for ways to increase their qualified website leads. In fact, 85% of B2B marketers say lead generation is their most important content marketing goal ( source ). We say, go straight to the source—your lead generation landing pages. Tip Number Four: Be concise.

Sales 195

Sales Marketing Marketing Research 195

Smart Data Collective

SEPTEMBER 4, 2019

We have talked extensively about the role of big data in marketing in previous articles. However, most of our articles relate to the use of big data with traditional marketing channels, including older digital marketing outlets. This will help you in understanding the design for your notification’s CTA and communicate better.

Briefing 205

Briefing Technology Technology Learning 205

CXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Predictive Analytics 88

Predictive Analytics Analysis Algorithm Sales 88

Moz

FEBRUARY 25, 2021

I'm Greg Gifford, the Vice President of Search at SearchLab, a boutique digital marketing agency specializing in local SEO and paid search. Don't share links to blog posts or a simple "Hey, we sell this" message because those don't work. But, hey, we're all marketers. So why wouldn't we include a CTA link, right?

Profiling 63

Profiling Loss Advantage Advantage 63

Smart Data Collective

AUGUST 31, 2021

Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. This is where data-driven content marketing strategies can prove fruitful.

Marketing 303

Marketing Marketing Competitor Analysis Data Mining 303

CXL

OCTOBER 31, 2022

With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. Designing an effective ad that resonates with your audience and achieves your marketing goals is more challenging. Make sure they get used across the company

Copywrite 85

Copywrite Win Retail Research 85