Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. The content you produce should be optimized for search engines, particularly for Google, which has 91.54% of the market share.

Sales 264

Sales Profiling Marketing Marketing 264

Smart Data Collective

JUNE 29, 2022

It could be a helpful blog post, an insightful whitepaper, or just a quick tip. If you have any other relevant information about them (such as their company size, location, or pain points), be sure to include that in the email as well. Plus, it can also drive traffic back to your website or landing pages. Always Provide Value.

Data Mining 274

Data Mining Marketing Marketing Entertainment 274

Tinuiti

APRIL 21, 2023

Start optimizing your listings early Optimizing your listings should be one of the top priorities for your brand this Prime Day. When you optimize your listings, you have the opportunity to reach consumers more effectively as your listings will show up when and where shoppers are searching.

Win 130

Win Sales Advantage Advantage 130

Zoominfo

AUGUST 22, 2018

Your marketing landing pages may receive a ton of traffic– but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Your landing page loads slowly. Your landing page is boring.

Research 171

Research Win Marketing Marketing 171

mention

APRIL 10, 2024

That’s why brand reputation monitoring has become more significant for companies than ever before. By being proactive, you can shape the online conversation, build stronger relationships, and turn potential negativity into positive brand experiences.” Buyers’ preferences and behaviors are constantly flip-flopping.

Gaming 267

Gaming Management Sales Information 267

Zoominfo

APRIL 30, 2018

The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. Today’s blog post will show you how to use web analytics to improve your recruiting strategy. Example: A fictional HR company advertises their jobs across all of the aforementioned channels.

Data Analysis 208

Data Analysis Analysis Learning Research 208

Zoominfo

DECEMBER 28, 2020

They visit websites where they read blog posts, watch product videos, or download a guide. Opportunity data: These indicate favorable conditions within an organization for a sale, such as company events or leadership changes. All of these signals show optimal conditions for a sale. How to spot buying signals. Consider this.

Sales 309

Sales Win Research Gaming 309

Zoominfo

OCTOBER 16, 2019

Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. What is a Good Landing Page Conversion Rate?

Research 130

Research Win Marketing Marketing 130

Zoominfo

MAY 29, 2018

B2B companies take note: Use of voice search is on the rise. This search trend presents a unique opportunity for your company to jump ahead of the competition and generate more organic traffic to your business websites. Here’s how to optimize your content for voice search: 1. In fact, 41% of U.S.

Commerce 153

Commerce Algorithm Market Research Marketing Research 153

Smart Data Collective

NOVEMBER 18, 2020

We previously talked about the benefits of big data and AI for blogging. Not all blogs are equally beneficial for a blogger outreach strategy. Some have much higher domain authorities and page rank, which gives them more value for SEO. Some of those same benefits can be expanded to blogger outreach as well. Building Backlinks.

Data Mining 183

Data Mining Profiling Advantage Advantage 183

Zoominfo

NOVEMBER 22, 2019

When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. How much time has occurred between their previous round of funding and when you made contact? How did you create the conversation?

Marketing 218

Marketing Marketing Sales Benchmarking 218

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. That might include watching your product videos, reading blog posts or listening to your podcast. Thank you, Marketing ).

Sales 179

Sales Profiling Win Research 179

Zoominfo

OCTOBER 8, 2019

But, it’s not enough to just slap a few form fields on your landing pages and call it a day. If you want your forms to convert, and convert consistently, you need a thorough web form optimization strategy. If you aren’t taking the right steps to optimize your web forms, you’re likely missing out on valuable leads.

Briefing 157

Briefing Security Security Research 157

mention

AUGUST 4, 2023

It could be a demonstration of a skill, a video gaming session, or even a roundtable conversation. When companies reach out to the platform’s top creators, they access an engaged and receptive audience. Many Twitch streamers include their email on the contact page. Streamers broadcast free content to a live audience.

Marketing 130

Marketing Marketing Gaming Education 130

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As its name suggests, a one-touch attribution model attributes an entire conversion to one channel. Let’s get into it!

Marketing 236

Marketing Marketing Sales Finance 236

Zoominfo

FEBRUARY 20, 2018

Without the right tools, your website might make the wrong first impression—losing valuable business for your company. The newest AI technologies can elevate and transform your business website to improve the customer experience and generate more conversions. 2. Search Engine Optimization. 4. Content Creation.

Intelligence 272

Intelligence Intelligence Analysis Technology 272

E2M

MARCH 13, 2024

The study says, 96% of prospects are well-informed and do their homework before contacting a sales rep. Usually, you will hear them say, we want more leads/conversions/sales. What Do People Search for When They Are Looking for Your Company/Business? Focus on how well the prospect’s business is optimized for local SEO.

Analysis 65

Analysis Win Benchmarking Profiling 65

Zoominfo

FEBRUARY 12, 2019

Whether you’re new to lead management, or you’re looking for some tips to fine-tune your lead management process, today’s blog post is for you. 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Companies with mature lead generation and management practices have a 9.3%

Management 172

Management Sales Profiling Marketing 172

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Developing a demand generation plan provides clarity on: Account Mapping: This is the process of aligning companies and personas to define your business’s targeted account universe. pricing page, case studies). Most companies will carry out this process every quarter.

Benchmarking 225

Benchmarking Education Sales Win 225

Zoominfo

AUGUST 7, 2018

The digital nature of our current business landscape has caused a dramatic shift in the way companies market their products. In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. Yet, buyer personas aren’t typically included in conversations surrounding SEO.

Sales 196

Sales Research Marketing Marketing 196

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. That might include watching your product videos, reading blog posts, or listening to your podcast. Thank you, Marketing ).

Sales 130

Sales Profiling Win Research 130

Zoominfo

OCTOBER 25, 2018

Website sessions that are influenced by predictive intelligence achieve a 22.66% increase in conversion rates. The criteria involved in B2B lead scoring may involve data points like industry, company size, or a completed action such as a form submission or content download. Improve your content marketing strategy.

Intelligence 189

Intelligence Intelligence Marketing Marketing 189

Moz

MAY 24, 2020

Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. An About page is often part of a buying journey. Creating a solid About page is a one-time task, but it will boost both brand loyalty and conversions for many months to come.

Knowledge 81

Knowledge Education Analysis Algorithm 81

Domo

MAY 7, 2021

By using the Google connectors, you can easily access website analytics to answer questions about user behavior on your website, such as page views, visit counts, product sales, bounce rates, and conversions. Google Contacts Connector : Retrieve lists of contacts as well as contact groups from your Google Contacts online address book.

Profiling 98

Profiling Management Sales Analysis 98

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! The company covers everything from branding to entrepreneurship to product reviews. searching for recipes, directions, or new bars to try out.

Marketing 220

Marketing Marketing Travel Education 220

Zoominfo

JANUARY 27, 2019

Word-of-mouth marketing, on the other hand, refers to marketing initiatives that actively influence and encourage word-of-mouth discussions about your brand, company, or products. Social currency: As a business concept, social currency refers to the perceived value of a brand or product based on the level of conversation surrounding it.

Marketing 210

Marketing Marketing Win Sales 210

bazaarvoice

SEPTEMBER 8, 2023

You can tap on any of the displayed items for sale and be sent directly to the checkout page without ever leaving the app. Brands can take the concept a step further by syndicating shoppable social media posts to other channels, including product pages, blogs, and email newsletters.

Commerce 98

Commerce Retail Benchmarking Research 98

Zoominfo

OCTOBER 5, 2021

Messaging, distribution, reach, and optimization. Developing a demand generation plan provides clarity on: Account Mapping: This is the process of aligning companies and personas to define your business’s targeted account universe. pricing page, case studies). Most companies will carry out this process every quarter.

Benchmarking 130

Benchmarking Education Sales Marketing 130

Zoominfo

FEBRUARY 12, 2019

Whether you’re new to lead management, or you’re looking for some tips to fine-tune your lead management process, today’s blog post is for you. 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Companies with mature lead generation and management practices have a 9.3%

Management 100

Management Sales Profiling Marketing 100

GrowbyData

JUNE 3, 2022

Doing the keyword research the right way and being aware of the buyer’s journey through critical thinking is an important part of Search Engine Optimization (SEO). The buyer’s journey includes the phase of attraction to awareness to consideration and finally conversion. Conversion. Conversion. Conversion.

Marketing 52

Marketing Marketing Intelligence Intelligence 52

SpyFu

JULY 20, 2021

Authoritativeness: The author, web page, and website should have a good reputation as authorities in this industry or field. Authoritativeness could mean that the author or publication has won awards or is well known in their industry or that this particular page has received backlinks from other authorities in this sphere.

Restaurants 98

Restaurants Algorithm Security Security 98

Zoominfo

DECEMBER 28, 2020

They visit websites where they read blog posts, watch product videos, or download a guide. Opportunity data: These indicate favorable conditions within an organization for a sale, such as company events or leadership changes. All of these signals show optimal conditions for a sale. How Do You Access Buyer Intent Data?

Sales 100

Sales Win Research Marketing 100

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! The company covers everything from branding to entrepreneurship to product reviews. searching for recipes, directions, or new bars to try out.

Marketing 100

Marketing Marketing Travel Education 100

Evalueserve

FEBRUARY 22, 2021

In this blog, I’ll be discussing 11 Competitive Intelligence Tools that you should be using to make your life easier and your competitive intelligence better. Optimizing marketing operations. Google Analytics is a platform used to monitor website traffic, campaign performance and conversions, and visitor demographics.

Competitive Intelligence 64

Competitive Intelligence Competitive Intelligence Intelligence 64

Zoominfo

DECEMBER 3, 2019

When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business. Website sessions that are influenced by predictive intelligence achieve a 22.66% increase in conversion rates. How exactly does that work? Source : Salesforce Convincing, right?

Intelligence 100

Intelligence Intelligence Marketing Marketing 100

Zoominfo

DECEMBER 20, 2018

The desire to learn and develop should be embedded in your company culture. Every leader and manager must make employee development a priority across all teams and departments—to keep all personnel on the same page. They want to know there’s room and opportunity to progress over the course of their career with your company.

Learning 160

Learning Knowledge Innovation Management 160

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. Large companies often have multiple buyer personas that span multiple industries, demographics, and product offerings. Whereas smaller companies often have fewer, less targeted buyer personas. So, which page will convince the visitor to fill out a form?

Copywrite 150

Copywrite Profiling Technology Technology 150