mention

MAY 25, 2022

Let’s first see what makes a great infographic that gets shared online. Table of Contents: What makes a great infographic? What makes a great infographic? That’s exactly what a good infographic does. So what are the steps to creating a convincing story with a great infographic? Use the right visual type 2.

Information 362

Information Research Knowledge Learning 362

mention

MARCH 29, 2023

But what are those days? This action would include pairing the proper content creator, who knows how to create lead-gen content, with your landing page builder , an expert designer with the brand’s colors, and a seasoned marketer with the proper data and analytics, that will lead to picking out the right email automation for your brand.

Marketing 271

Marketing Marketing Sales Algorithm 271

Zoominfo

AUGUST 7, 2018

So, what is a modern SEO professional to do? In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? Why must SEOs pay attention to buyer personas? Glad you asked! Let’s get into it!

Sales 196

Sales Research Marketing Marketing 196

Zoominfo

MARCH 9, 2021

What is Demand Generation? Rather, successful demand generation connects a brand’s value proposition to potential customers from the beginning of the buyer’s journey when they first start looking for your product, to the point of purchase and beyond. Demand Generation vs Lead Generation: What’s the Difference?

Benchmarking 225

Benchmarking Education Sales Win 225

Zoominfo

FEBRUARY 25, 2021

What Is a Webinar Funnel? This requires a strategic approach, starting with: Who is the target buyer you want to attend your webinar? Choose a Buyer -Centered Topic for Your Webinar. However, your buyers want to know how you can help them solve a business problem. Be clear about what you’re offering.

Sales 208

Sales Brainstorming Marketing Marketing 208

Zoominfo

MARCH 5, 2018

Today’s blog post breaks down six things markets can do to increase sales productivity. Take a collaborative approach to buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. Interview your sales team.

Sales 201

Sales Marketing Marketing Brainstorming 201

mention

DECEMBER 2, 2020

This way, you’ll know exactly what to look for as you scale, so you can minimize these challenges from occurring in your agency. As most businesses are scrambling to keep up with the new business climate caused by the COVID-19 pandemic, digital marketing agencies and services on the contrary – are growing in demand.

Marketing 195

Marketing Marketing Briefing Management 195

Zoominfo

MARCH 26, 2018

It means putting the customer at the center of every business decision, including product development and marketing. If you have yet to implement a customer-centric business model at your B2B organization, here are some steps you can take to get started: Add more buyer personas: We’ve talked a lot about buyer personas.

Learning 209

Learning Marketing Marketing Restaurants 209

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. Let’s get into it!

Sales 140

Sales Profiling Gaming Marketing 140

Zoominfo

MARCH 6, 2021

What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack. What Are Key Segments in Marketing? Behavioral Segmentation.

Market Segmentation 204

Market Segmentation Analysis Sales Data Analysis 204

Zoominfo

FEBRUARY 1, 2021

What is small business marketing? These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts. If you feel like you’re piecing your marketing together, read on to get marketing ideas for your small business, including five simple tips you can implement immediately.

Management 145

Management Marketing Marketing Business 145

Zoominfo

NOVEMBER 22, 2019

What patterns can you draw among them? Products & Services What products or services interested them at the beginning? Next, we’ll use our best individual contacts to build our key personas – just like we used our best accounts to help build our ICP. What was their experience like? This brings us to personas.

Marketing 218

Marketing Marketing Sales Benchmarking 218

Smart Data Collective

FEBRUARY 21, 2021

But what lead generation strategies can you use in conjunction with your data analytics tools. But what lead generation strategies can you use in conjunction with your data analytics tools. Based on your buyer persona portrait you can assume what they are interested in. It’s fuel and blood for any business.

Algorithm 248

Algorithm Profiling Marketing Marketing 248

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. What is a GTM Strategy?

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

Smart Data Collective

JUNE 14, 2022

Your key demographic will likely have a particular need for what you are offering and so you need to market your business in a way that caters to that particular group. Big data technology is disrupting almost every industry in the modern economy. Global businesses are projected to spend over $103 billion on big data by 2027.

Business 262

Business Data Mining Profiling Sales 262

Zoominfo

MARCH 8, 2022

Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data. Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data.

Business 130

Business Sales Market Intelligence Loss 130

Zoominfo

OCTOBER 21, 2021

What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? This is a perfect analogy to what actually occurs in the sales process , where information starts out broad in the beginning and gets incredibly granular towards the end.

Sales 130

Sales Research Loss Intelligence 130

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. We took two months off to plan for the upcoming year. For those of you who aren’t familiar with this series, let us explain.

Copywrite 150

Copywrite Profiling Technology Technology 150

Similarweb

APRIL 16, 2021

What’s your market? . Digging into who your customers are and what they are thinking about day-to-day will be the key to understanding what they are looking for in a product and what type of communication will speak to them. . What are buyer personas ? . . Why are buyer personas important?

Market Research 97

Market Research Marketing Research Sports Competitive Landscape 97

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing? Not only do websites show off your brand, but they serve as a gateway to the buyer’s journey.

Marketing 246

Marketing Marketing Sales Gaming 246

Zoominfo

FEBRUARY 12, 2019

But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. What is lead management? Fortunately, we’re here to help. Let’s get into it!

Management 172

Management Sales Profiling Marketing 172

CXL

JUNE 16, 2022

In the coach’s playbook, every player knows their role and what they must do to make the play work. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Consistency is the cornerstone of good marketing. Consistency is equally critical for startups.

Marketing 124

Marketing Marketing Copywrite Win 124

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? What is Lead Generation? What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is. Pretty simple, right? The Lead Generation Process.

Sales 240

Sales Profiling Marketing Marketing 240

Zoominfo

OCTOBER 5, 2021

What is Demand Generation? Rather, successful demand generation connects a brand’s value proposition to potential customers from the beginning of the buyer’s journey when they first start looking for your product, to the point of purchase and beyond. Get a Demo Demand Generation vs Lead Generation: What’s the Difference?

Benchmarking 130

Benchmarking Education Sales Marketing 130

Zoominfo

AUGUST 29, 2018

Consider these statistics ( source ): 71% of buyers who see a personal value in a B2B product will make a purchase. 68% of buyers who see a personal value in a B2B product will pay a higher price. What is sentiment analysis? Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. Enter, sentiment analysis.

Analysis 176

Analysis Airline Marketing Marketing 176

Zoominfo

JULY 25, 2023

At this point, the B2B buyer knows their pain points and is actively seeking a solution. In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Why Invest in B2B Lead Generation?

Sales 130

Sales Profiling Gaming Win 130

Zoominfo

OCTOBER 28, 2018

These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. What are B2B technographics? Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. Think everything from CRMs to auto-dialers.

Commerce 177

Commerce Sales Competitive Technology 177

Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. In fact, 47% of B2B buyers consume three to five pieces of content before engaging with a salesperson ( source ). Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Let’s get into it!

Marketing 100

Marketing Marketing Analysis Data Analysis 100

Zoominfo

FEBRUARY 7, 2018

What is the reason for this change? From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. The most recent curveball comes courtesy of Facebook. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm. Keep reading!

Algorithm 180

Algorithm Marketing Marketing Profiling 180

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. And what are one of the most difficult methods of lead generation?

Sales 100

Sales Profiling Competitive Marketing 100

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. So knowing how to use the two in coherence with one another is critical. Steps to Strengthen HubSpot Integration.

Sales 195

Sales Marketing Marketing Profiling 195

Zoominfo

DECEMBER 3, 2018

Transparent churn includes unsubscribes, hard bounces, and spam complaints. So, what does list churn have to do with B2B marketing data? There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. The Impact of Bad B2B Marketing Data. The short answer—everything.

Marketing 223

Marketing Marketing Market Intelligence Intelligence 223

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? What Is Lead Generation? What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is. Pretty simple, right?

Sales 177

Sales Profiling Marketing Marketing 177

Zoominfo

APRIL 16, 2019

Check out the seven ways below to improve email deliverability: Segment your campaigns: Have you ever received an email that’s so irrelevant, you wonder what the sender was thinking? This is what happens when you don’t segment campaigns. You never know what will resonate with recipients. Job functions. Management levels.

Loss 233

Loss Sales Marketing Marketing 233

Owler

MARCH 31, 2023

Understanding the Sales Funnel Before we dive into the benefits of sales funnel automation, it's important to understand what a sales funnel is. The stages typically include awareness, interest, decision, and action, but can vary depending on your audience and industry. Closing a sales deal is no easy feat.

Sales 52

Sales Market Research Marketing Research Information 52

Similarweb

APRIL 16, 2021

What’s your market? . Digging into who your customers are and what they are thinking about day-to-day will be the key to understanding what they are looking for in a product and what type of communication will speak to them. . What are buyer personas ? . . Why are buyer personas important?

Market Research 52

Market Research Marketing Research Sports Competitive Landscape 52

Zoominfo

SEPTEMBER 3, 2018

Let’s look at some examples: Surveys for better buyer personas: To create accurate buyer personas you must gather demographic, technographic, and firmographic data to better understand why customers make purchase decisions. Get as specific as possible to create realistic and accurate buyer personas.

Business 133

Business Competitive Landscape Travel Benchmarking 133