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How gen AI is joining the holiday shopping season

CIO

Retailers are pushing their customer service and supply chain systems to new limits in anticipation of record spending this holiday season. Just a year after the release of ChatGPT, gen AI is generating value in many different industries, including retail. Faster resolution times can save retailers time and costs.

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New Marketing Benchmarks for Manufacturing Companies

Weidert Group

Industrial marketers know that marketing a manufacturing company is significantly different from a retail or other consumer-oriented business. As a result, marketing for manufacturers is much more about reaching the right people with the right messages at the right times. It’s rarely ever about reaching the masses.

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Customer centricity: How Mashreq Bank is placing its customers at the forefront of its operations.

CIO

As we expand our retail and corporate presence across the Middle East, Asia, and Africa, data residency compliance is a key focus. Our platforms like Neo and NeoBiz are designed to be quick to respond to what the market needs. Cloud computing helps us work more efficiently and handle more customers without slowing down.

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A Comprehensive Guide to Benchmarking Analysis

Netbasequid

Pretty much any data point can be used as a benchmarking metric. A benchmarking analysis measures your performance in a specific area and compares it against industry standards or competitive performance. Here, we’ll explore how to measure your brand’s success with our comprehensive guide to benchmarking analysis.

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Performance Benchmarking: 8 Keys for Success

Netbasequid

Performance benchmarking involves tracking a series of metrics that connect back to a brand’s goals for the month, quarter or even the year. Performance benchmarking offers a way to set standards and hold teams accountable with metrics that every brand should have in place in 2022. Consumers are fickle, and so is the market.

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Acoustic Holiday Benchmark 2020

Acoustic

It was the earliest start to a holiday season ever ; retail stores began to set up for holiday sales the week prior to Halloween (one week to 10 days earlier than in the past). The results we’ve seen so far represent a bright light for retailers eager to enjoy some financial recovery in Q4. What did we learn?

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Social commerce: A guide for brands and retailers

bazaarvoice

We wander around shopping districts, malls, and neighborhood markets to window shop and find our next favorite thing. Snapchat partnered with IPG MAGNA to conduct their own research on The Future of Social Commerce , surveying around 8,000 consumers across four different markets (the UK, Germany, the US, and Saudi Arabia).