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Women Leaders in the Consumer & Market Intelligence Space

Netbasequid

To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and market intelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/market intelligence ‘go to’ story you share?

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How to Conduct A Thematic Analysis

Netbasequid

And that’s where thematic analysis comes in! As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis? How to conduct a thematic analysis. What is Thematic Analysis?

Analysis 105
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Image Analysis Software: Definition and Examples

Netbasequid

Advances in artificial intelligence have made processing images and video scalable far beyond human capabilities. Image analysis software employs machine learning to deconstruct images and return data about everything contained therein. They’re finding ways to put it to good use and elevate their real-time consumer intelligence.

Analysis 105
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Introducing Smart Summaries: Generative AI for Earnings Analysis

Alpha Sense BI

When it comes to the use of language models trained on large swaths of the internet for decisions that affect not only individuals or businesses, but the market at large, the common (and truthfully, justified) concerns generally fall into two categories: Can I trust this technology to give me the correct answer?

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3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally

Cleverx

Building a strong foundation in both areas will provide your organization with superior marketing intelligence which can pave the way to developing more relevant marketing strategies, improving performance, or knowing whether investment in a new market, product or service is a viable proposition.

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Audience Intelligence: What It Is & The Best Audience Intelligence Platforms to Try

Netbasequid

This is why brands need reliable audience intelligence to maintain relevant messaging – and desirable product offerings. Here, we’ll dive into helping you understand audience intelligence, so your brand is best positioned to meet your customers’ wants and needs again and again. Why does your brand need audience intelligence?

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Using the Intelligence Connector to Identify Influencers and KOLs

Netbasequid

NetBase Quid’s® Intelligence Connector combines your internal data and business intelligence with powerful analytics-ready consumer and market intelligence, so your brand can make data-driven decisions quickly and efficiently. The Intelligence Connector, however, is a game changer. Influencers to the rescue!