ArchIntel

MAY 18, 2021

Specifically, the successful candidate will provide contextual analysis by supporting and improving ongoing competitive research, as well as by tracking and analyzing competitor products and GTM strategies. The company noted that a bachelor’s degree in business, engineering or technology is also required.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

MAY 25, 2021

Information management solutions company OpenText is looking to hire a senior manager of product marketing who will help expand the company’s product presence with small and medium businesses. Results from those studies will be used to define the sales enablement messaging for the company’s portfolio and individual services.

Management 104

Management Marketing Marketing Sales Enablement 104

ArchIntel

NOVEMBER 2, 2021

The CI senior manager must be capable of analyzing data, distilling it and communicating insightful and actionable business intelligence for strategic decision-making.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Evalueserve

MARCH 1, 2021

For example: With the entire workforce shifting to remote working due to the pandemic, technology firms immediately grabbed this opportunity to reposition their offerings, introduce new services, and even change their marketing messaging under the broader themes such as “Future of Work”, “Enabling Remote Workforce” and others.

Competitive Intelligence 98

Competitive Intelligence Competitive Intelligence Intelligence 98

Primary Intelligence

FEBRUARY 22, 2023

The future of sales enablement is providing custom, rep-specific coaching in the flow of work. DRAPER, UT. , Feb. Ideally those recommendations are based on actual performance feedback from real customers,” said Erik Peterson, Chief Executive Officer of Corporate Visions.

Intelligence 104

Intelligence Intelligence Intellectual Property Loss 104

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. GTM Plays Automated go-to-market plays that can rapidly scale your business. Get creative!

Sales 130

Sales Sales Enablement Technology Technology 130

Alpha Sense BI

APRIL 26, 2024

Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Ideally, your competitor monitoring tool should do most of the heavy lifting so your teams can focus on strategic analysis, planning, and decision-making that drives your business forward.

Battlecard 52

Battlecard Startups Competitor Analysis Competitive Intelligence 52

ArchIntel

FEBRUARY 2, 2022

The frequency and intensity of cyber scams and crimes have increased over the last decade, resulting in huge losses for businesses, a study by Grand View Research said. The same study said that as incidents of cybercrimes increased significantly, businesses worldwide channeled their spending on advanced information security technologies.

Profiling 104

Profiling Competitive Intelligence Startups Sales Enablement 104

Zoominfo

DECEMBER 21, 2020

Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. When Birnbaum started Kustomer in 2015, he envisioned sales to small and medium businesses.

Matrix 211

Matrix Marketing Marketing Alliance 211

Zoominfo

MAY 23, 2019

Large companies have the means to fund complex research studies, run advanced data analysis, or partner with other companies, while smaller organizations are often left to gather and analyze data on their own. In today’s fast-paced business environment, data is currency. Simple enough, right? Stuck for data ideas?

Retail 188

Retail Sales Enablement Loss Sales 188

ArchIntel

MARCH 10, 2021

He also led win-loss analysis efforts to inform senior leaders of the company’s performance against competitors. For more than a year, he developed and executed competitive strategies for the company’s security business. He held a similar role at Juniper Networks. He also worked for Guavus. Leo Boulton Competitive Intel VP ADP.

Competitive Intelligence 104

Competitive Intelligence Profiling Loss Competitive 104

ArchIntel

MAY 26, 2021

An INTERPOL study revealed the pandemic further emboldened cyber attackers, who have become less interested in targeting individuals and small businesses and are now gunning for major corporations, governments and critical infrastructure. He also performed research and analysis focused on competitors within the internet of things industry.

Competitive Intelligence 104

Competitive Intelligence Alliance Profiling Competitive 104

Zoominfo

JULY 4, 2018

As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. 62% of employees at large companies say social selling enables them to build stronger, more authentic relationships with customers and prospects. Keep reading! Alternative: Start a conversation.

Profiling 233

Profiling Sales Research Sales Enablement 233

Zoominfo

MARCH 5, 2018

Four things your marketing department can do to increase sales productivity: 1. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. Sales reps interact with customers all day. Add your own analysis.

Sales 201

Sales Marketing Marketing Brainstorming 201

Weidert Group

DECEMBER 20, 2023

Welcome to the finale of our 3-part series on the top AI tools for industrial marketing and sales teams. In Part 1, we covered ways sales and marketing teams can get started using AI for businesses, and Part 2 covered marketing AI tools. To close out the series, we’re focusing on tools for sales.

Sales 59

Sales Analysis Marketing Marketing 59

Zoominfo

DECEMBER 21, 2020

Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. Factors to consider when evaluating expansion potential Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Kustomer also hired more senior account executives and sales enablement folks. “We

Matrix 130

Matrix Marketing Marketing Alliance 130

SCIP

MAY 25, 2021

After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy ( What's important, building a business case ). Build battlecards sales will actually use (Sales needs & workflows, industry tiering, customer persona analysis). LEARN MORE.

Battlecard 40

Battlecard SCIP Competitive Intelligence Sales Enablement 40

Alpha Sense BI

DECEMBER 18, 2023

Similarly, genAI is transforming the way the investment space is doing business. Market Research : GenAI tools can be used when conducting market research to analyze large volumes of market data, predict market trends, analyze customer preferences, and perform competitor analysis.

Due Diligence 59

Due Diligence Management Briefing Algorithm 59

Evalueserve

MAY 25, 2021

We deliver business-relevant, actionable advisories to support clients with their overall strategy, innovation, value chain partner identification, product launches, and go-to-market strategy. I have close to 15 years of experience across the strategy, corporate affairs, business planning, and marketing functions.

Competitive Intelligence 97

Competitive Intelligence Competitive Intelligence Intelligence 97

ArchIntel

FEBRUARY 24, 2021

Zaozerskaya, who has more than 10 years of experience in market research , competitive analysis , customer insights and digital marketing, has been serving as senior manager at Amazon since September 2020, according to her LinkedIn profile. She also holds a master’s degree in professional communications and marketing from Clark University.

Competitive Intelligence 104

Competitive Intelligence Intellectual Property Marketing Marketing 104

Owler

FEBRUARY 22, 2021

We’ll also highlight some of our amazing customers and hear in their own words how they are using Owler Pro to drive incredible value to their businesses. Thanks to feedback from sales professionals around the world we designed a new tool to send you emails about key business events in real time. We call these Instant Insights.

Travel 103

Travel Competitor Analysis Sales Enablement Competitive Intelligence 103

Alpha Sense BI

JULY 14, 2023

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. Is the platform customizable to your unique business needs? Does it offer access to exclusive content and competitive insights?

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

Zoominfo

JULY 18, 2022

Unlike social media marketing where companies target specific audiences — think expecting parents interested in nursery items — social selling focuses on nurturing one-to-one relationships with business leaders and prospects. In social selling, sales professionals are playing the long game instead of eyeing immediate returns.

Sales 100

Sales Profiling Sales Enablement Gaming 100

SCIP

JULY 29, 2021

Optimize Go-To-Market strategy ( Win/Loss, voice of the customer, use insights to enhance sales messaging ). Dramatically improve sales enablement (Pre-sales intelligence tools, templates & best practices ). Develop a CI tech business case (needs assessment, budget requests, stakeholder management, free vs. paid).

SCIP 40

SCIP Competitive Intelligence Sales Enablement Win 40

Datapine Blog

APRIL 12, 2023

By taking a more strategic approach to your business’s profitability, you will stand a far greater chance of growing and evolving over time. Here we explore the meaning and value of incremental sales in the world of business, as well as the additional KPI examples and metrics you should track to ensure ongoing success.

Sales 70

Sales KPI Analysis Retail 70

Zoominfo

JUNE 3, 2018

13 Ways Your Marketing Reports Are Hurting Your Business. For this reason, more companies are prioritizing their sales technology in an effort to build the perfect technology stack. Consider these statistics: 40% of business objectives fail due to inaccurate data ( source ). Continue reading. Bad data costs U.S.

Sales 154

Sales Startups Sales Enablement Technology 154

Datapine Blog

JULY 14, 2022

Implementing a data-driven sales strategy is a sure-fire way to acquire quality leads and identify business opportunities. It can help your team make informed sales decisions as per customer preferences, competitor activity, and market changes. Take the approach that best suits your business. 3: Simplify the Sales Cycle.

Sales 68

Sales Gaming Competitor Analysis Win 68

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences.

Sales 187

Sales Win Gaming Research 187

Zoominfo

OCTOBER 22, 2019

Salespeople are perpetually busy throughout the year, as they strive to find their next customer and hit their quotas. While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. That means it’s time for a sales kickoff.

Sales 100

Sales Entertainment Knowledge Learning 100

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences.

Sales 100

Sales Win Gaming Research 100

Zoominfo

MAY 18, 2022

Revenue operations (RevOps) is the strategic and tactical alignment of the people, processes, tools, and resources businesses use to generate revenue. Effective RevOps can break down the divisions between sales, marketing, and customer success to create a frictionless experience through each stage of the customer journey.

Business 130

Business IT KPI Sales 130

Zoominfo

AUGUST 12, 2020

It’s not rocket science, it’s basic logic: overtime, sales staff gain unique experience, including intricate knowledge related to both overlooked and recurring problems that stall deals, navigating specific personas and accounts, industries, business relationships, and the overall market at-large. Sales Enablement: .

Sales 200

Sales Sales Enablement Knowledge Win 200

Zoominfo

JUNE 25, 2021

While the number of connections made can point to overall success, the number of attempts made reflects a rep’s ongoing effort to succeed and gives room for analysis of areas in need of improvement. Sales reps are some of the biggest drivers of revenue. Business Development. Read More: How to Conduct a Win/Loss Analysis.

Sales 227

Sales KPI Win Loss 227

Zoominfo

JULY 24, 2019

Here’s how to make sales data work for you. What is Sales Data? Sales data is a broad category of business intelligence that encompasses everything about the sales process and gives individuals and leaders a way to view and optimize their performance. Is your demo intuitive and easy to use?

Sales 130

Sales Sales Enablement Loss Win 130

Zoominfo

AUGUST 12, 2020

It’s not rocket science, it’s basic logic: overtime, sales staff gain unique experience, including intricate knowledge related to both overlooked and recurring problems that stall deals, navigating specific personas and accounts, industries, business relationships, and the overall market at-large.

Sales 100

Sales Sales Enablement Knowledge Win 100

Zoominfo

JUNE 1, 2020

According to Chorus’ analysis of sales calls, 32% of cold calls will turn into discovery calls, and 19% of those will eventually become closed-won deals. Discovery calls are more likely to take place one-on-one when compared to calls later on in the sales cycle.

Education 130

Education Sales Knowledge Research 130

Zoominfo

JULY 14, 2023

Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. The biggest difference between a B2B marketing strategy and a B2C, or business-to-consumer, marketing strategy tends to be one of scope. What is B2B Marketing?

Marketing 130

Marketing Marketing Sales Research 130