Netbasequid

DECEMBER 21, 2021

Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall market intelligence. For brands wanting to take competitive intelligence seriously, we’ll talk here about how to do a competitor analysis the right way.

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Competitor Analysis Analysis Matrix Competitive Intelligence 97

Alpha Sense BI

DECEMBER 13, 2022

In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where market analysis tools come in.

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Aqute Intelligence

JANUARY 23, 2024

Some provide additional services such as customer research and marketing strategy. Or they may focus less exclusively on competitive analysis, instead providing business intelligence, market intelligence, traditional market research or analysis of industry trends in addition to competitor intelligence.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Netbasequid

APRIL 12, 2023

It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. A competitive analysis will tell you all you need to know about your competitor’s activities and performance and help you identify hidden opportunities and mitigate emerging threats.

Analysis 111

Analysis Competitive Competitive Intelligence Competitive Landscape 111

Netbasequid

MAY 28, 2021

In a nutshell, that’s the difference between an analysis and a series of replicable analyses that are informed by your analytics. With that in mind, we’ll pit trend analytics versus trend analysis , with a focus on: The difference between trend analytics and trend analysis. Brands are hungry for business intelligence.

Analysis 98

Analysis Market Intelligence Retail Gaming 98

Owler

MARCH 17, 2022

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

Aqute Intelligence

APRIL 25, 2024

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

Netbasequid

APRIL 16, 2021

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.

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Netbasequid

APRIL 7, 2021

Text analysis is the process of sorting, analyzing and gaining insight from text sources. Thanks to data science and artificial intelligence, machine learning can mine the rich resources of text data and break it down into its components to identify themes, sentiment, trends and many other indicators found within. Thematic analysis.

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Analysis Restaurants Gaming Intelligence 89

Netbasequid

MAY 13, 2021

. Choosing the right sentiment analysis tools to handle your unstructured data is supremely important. Besides the ability to parse voluminous datasets down to a granular level, your sentiment analysis tools must be accurate. In this post, we’ll explore why sentiment analysis tools matter in 2021 – and beyond.

Analysis 98

Analysis Innovation Competitive Intelligence 98

CIO

SEPTEMBER 22, 2023

Others are more focused on serving marketing teams, offering many common integrations to ad platforms out of the box. Others aim simply to manage the collection and integration of data, leaving the analysis and presentation work to other tools that specialize in data science and statistics.

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Management Profiling Sports Market Segmentation 651

Cleverx

FEBRUARY 27, 2020

Building a strong foundation in both areas will provide your organization with superior marketing intelligence which can pave the way to developing more relevant marketing strategies, improving performance, or knowing whether investment in a new market, product or service is a viable proposition.

Benchmarking 52

Benchmarking Market Intelligence Competitive Intelligence 52

Netbasequid

JANUARY 23, 2023

At the top of the list for the most time-consuming repetitive tasks, marketers spend more than 3.5 hours a week gathering market intelligence and nearly the same amount of time creating and sending an email. Instead, use NetBase Quid’s Intelligence Connector. What is Intelligence Connector?

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ArchIntel

FEBRUARY 10, 2021

Executive Profile: Kathy Brant, Market Intelligence and Product Marketing Senior Director at NWEA. Kathy Brant is the senior director of market intelligence and product marketing at NWEA , a company that delivers K-12 assessment solutions to more than 9,000 schools in about 145 countries.

Education 104

Education Competitive Intelligence Profiling Business Intelligence 104

FedSavvy

NOVEMBER 15, 2023

166M 28 ManTech Five-year, $67 million task order to provide business case analysis technical support services. The Aptive HTG JV has received $249 million from the VA over the last five years providing services in systems engineering, financial management, human capital development, policy analysis and healthcare transformation.

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Cyberspace Hospitals Analysis Competitive 130

Netbasequid

NOVEMBER 25, 2021

As part of that, we’ve summarized some of the top reasons they’re thankful for the consumer and marketing intelligence capabilities we offer! Staying Ahead of Trends with Predictive Intelligence. Real-time, Accurate and Actionable Consumer and Marketing Intelligence. Themes and Filters for Deep Dives.

Market Intelligence 98

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ArchIntel

MARCH 17, 2021

The research and analysis he has done have helped top management make informed business decisions, he added. During this relatively brief period, he has led the gathering, analysis and packaging of essential business intelligence using various research methods for the benefit of the company.

Competitive Intelligence 80

Competitive Intelligence Profiling Competitive Intelligence 80

Netbasequid

JUNE 27, 2022

Some of the activities that power these efforts include risk analytics , competitor analysis , SWOT analysis, SMART goal setting, and more. And it all hinges on consumer and market intelligence. This data must be drawn from both consumer and market data sources – and aggregated for analysis.

Competitor Analysis 97

Competitor Analysis SWOT Analysis Market Intelligence 97

ArchIntel

MARCH 24, 2021

Chow earned her executive master’s degree in business administration from the Northwestern University – Kellogg School of Management. Susan Addis Sr Market Research Mngr AT&T. Executive Profile: Susan Addis, Senior Market Research and Analysis Manager at AT&T. Stephanie Pye BI Manager Verizon.

Competitive Intelligence 104

Competitive Intelligence Profiling Market Research Marketing Research 104

ArchIntel

FEBRUARY 17, 2021

According to his LinkedIn profile, Smith develops systems to facilitate the flow of market knowledge and trends between the business and its corporate stakeholders. Before being promoted to VP, Smith spent 30 years as Martin Marietta’s director of market research and analysis. Sharon Noyce BI Group Manager Kiewit.

Competitive Intelligence 104

Competitive Intelligence Profiling Market Research Marketing Research 104

FedSavvy

FEBRUARY 16, 2024

For this analysis, we identified the top task orders overall within the SeaPort NxG vehicle by potential ceiling value. The top 10 task orders by potential ceiling value are serving several customers across the nation. Figure 1 – A visual representation of where work is performed across the top 10 highest value task orders.

Analysis 130

Analysis Competitive Research Data Analysis 130

Alpha Sense BI

APRIL 26, 2024

Ideally, your competitor monitoring tool should do most of the heavy lifting so your teams can focus on strategic analysis, planning, and decision-making that drives your business forward. It also lacks advanced search capabilities, such as keyword and synonym recognition, thematic search, and sentiment analysis.

Battlecard 52

Battlecard Startups Competitor Analysis Competitive Intelligence 52

ArchIntel

FEBRUARY 3, 2021

With over three decades of work experience, Shirley is an expert in the automotive industry , forecasting and business strategy. Her career is also focused on marketing , team-building and market analysis. Executive Profile: Joshua Johnson, Senior Manager for Advanced Planning Market Intelligence at Nissan.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Owler

FEBRUARY 2, 2022

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. This article will talk about how competitive intelligence can pave the way to powerful insights that inform crucial business decisions.

Competitive Intelligence 52

Competitive Intelligence Research Competitive Intelligence 52

Netbasequid

APRIL 29, 2022

Data science teams work with stakeholders company-wide to meet an ever increasing need for ad hoc analysis requests. Teams from marketing, competitive intelligence, consumer insights, risk, strategy, corporate communications, corporate development and others rely on data scientists to extract actionable insight.

Competitive Intelligence 98

Competitive Intelligence Analysis Intelligence Intelligence 98

Netbasequid

MARCH 24, 2023

Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Consumer research and market intelligence can reveal gaming industry intel useful for future releases.

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Gaming Airline Market Intelligence Analysis 52

Alpha Sense BI

FEBRUARY 21, 2023

It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. With a proactive market intelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition.

Market Research 52

Market Research Marketing Research Research Marketing 52

Alpha Sense BI

FEBRUARY 21, 2023

It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. With a proactive market intelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition.

Market Research 52

Market Research Marketing Research Research Marketing 52

Netbasequid

JUNE 14, 2022

Consumer and market intelligence is a life saver for businesses of all sizes. Additionally, it helps companies with pipeline analysis, sales forecasting, budgeting and reporting. Taking this intel and layering it with other sources in your business intelligence platform is the stuff of sound business decision-making!

Intelligence 98

Intelligence Intelligence Gaming Benchmarking 98

Netbasequid

JULY 5, 2022

Often, all it takes is running the dataset that you already have through the proper data analysis platform to discover the information you need. Market Intelligence. Next, you have market intelligence sources that reveal what is going on in the industry in terms of news and business activities.

Analysis 98

Analysis Intelligence Intelligence Market Intelligence 98

ArchIntel

MAY 5, 2021

Margo Waisanen is currently a business development manager at Granite Construction, headquartered in the Denver Metropolitan Area. By her own account, she has a track record of using market intelligence while developing personal relationships “to strategically target companies and opportunities to advance business objectives.”.

Competitive Intelligence 104

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ArchIntel

APRIL 21, 2021

She spent two years at KLA as market intelligence manager. and artificial intelligence on a quarterly basis. Pokharna also tracked the logic and foundry market, as well as the performance of KLA’s competitors, according to her LinkedIn profile. Pokharna first worked at Jabil as a business development analyst in 2009.

Competitive Intelligence 104

Competitive Intelligence Profiling Competitive Pharmaceutical 104

Netbasequid

JANUARY 20, 2023

Customer support is everything, particularly when a brand needs help with the platform housing its consumer and market intelligence. A brand’s success with its business intelligence-gathering efforts depends on it! Having an organized approach to learning is essential. The possibilities for this technology are limitless.

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Knowledge Market Research Marketing Research Education 98

ArchIntel

JUNE 16, 2021

Executive Profile: Jim Drea, Business Intelligence and Analytics Director at Parker Aerospace. Drea took on the role in 2016 and has since led the company’s business transformation using robotic process automation, self-service analytics and data governance. Jim Drea, Director, Parker Aerospace.

Airline 104

Airline Restaurants Profiling Competitive Intelligence 104

Netbasequid

SEPTEMBER 22, 2022

Market research is the process of gathering business intelligence through the collection, analysis, and interpretation of data. Some of the most common reasons organizations conduct market research include: Improving or creating products. The analysis of data should be done by experts using dedicated tools.

Market Research 59

Market Research Marketing Research Research Marketing 59

Netbasequid

SEPTEMBER 30, 2021

To get the most traction for your brand’s efforts, you need a diligent look into competitive, consumer and market intelligence. Market understanding helps you navigate the complexities of doing business by diving into consumer data, industry concerns, global narratives, and your competition.

Marketing 98

Marketing Marketing Competitive Intelligence Market Intelligence 98

Zoominfo

OCTOBER 8, 2019

We call this the “Last Mile of Pre-Sales Customer Analysis.” Modern marketing and sales professionals have a wealth of business intelligence at their disposal, from proprietary customer data to public market intelligence reports. Enter, the Customer Insight Report. humor when appropriate.

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