CIO

AUGUST 17, 2023

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. Jon Collins of technology analyst firm GigaOm and author of The Technology Garden: Cultivating Sustainable IT-Business Alignment, is both a market watcher and user. A Trojan horse?

Intellectual Property 597

Intellectual Property Copywrite Algorithm Brainstorming 597

Smart Data Collective

JANUARY 19, 2022

Big data is extremely important in the marketing profession. billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies.

Marketing 242

Marketing Marketing Due Diligence Predictive Analytics 242

mention

FEBRUARY 16, 2022

In other words, no brand can afford to ignore the power of Instagram marketing. In this article, we’ll walk you through how to develop a successful Instagram marketing strategy in five easy steps. The first step to developing a successful Instagram marketing strategy is knowing everything you can about your ideal customer.

Marketing 350

Marketing Marketing Education Profiling 350

CIO

NOVEMBER 13, 2023

CIOs can adopt a mindset of continuous innovation and agility, learning from vendors how to quickly adapt to market changes and integrate new technologies into their IT ecosystems, agrees Vahid Kowsari, co-founder and CTO of ixlayer, a cloud-based diagnostic lab testing services platform provider based in San Francisco.

Learning 854

Learning Innovation Brainstorming Technology 854

mention

JULY 8, 2022

What is influencer marketing? In a nutshell, influencer marketing means that a brand or company works with an online influencer to help promote its products or services. Let this article serve as a guide to the harmful influencer marketing mistakes you want to avoid at all costs. Why is this relevant? billion in 2016 to $13.8

Marketing 212

Marketing Marketing Copywrite Brainstorming 212

SpyFu

FEBRUARY 10, 2021

Competitive analysis is how we find these opportunities, plan our content strategy, and capitalize on our competition’s weaknesses. Competitive analysis is not easy. It takes time, patience, and practice—three elements that can be luxuries for many busy marketers. Step 2: Set Your Goals Next, you want to set some goals.

Analysis 116

Analysis Competitive Brainstorming Research 116

SpyFu

JANUARY 15, 2021

Imagine a completely free tool that could help you build traffic and search for marketing opportunities. By using Google Alerts for marketing, you can track mentions of your brand and look for new focus areas for your campaigns. We’ll show you how to take those alerts and turn them into tangible marketing opportunities.

Brainstorming 112

Brainstorming Marketing Marketing Research 112

CIO

APRIL 5, 2023

The Copilot tool coming to Excel promises an interactive way to get insights and ask questions about data in a sandbox that doesn’t change the underlying data, so any mistakes might take you down the wrong path but shouldn’t contaminate the original information for future analysis.

Copywrite 635

Copywrite Brainstorming Knowledge Information 635

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Add your own analysis.

Sales 201

Sales Marketing Marketing Brainstorming 201

mention

AUGUST 17, 2022

Your biggest responsibility is picking the right products that customers will want to buy, attractively presenting them on your website, and being responsible for marketing. To shortlist the products you want to sell, start with good research — find out who sells similar products and evaluate the market potential. Search on Google.

Competitor Analysis 293

Competitor Analysis Brainstorming Research Analysis 293

Smart Data Collective

AUGUST 25, 2020

The digital marketing field has become far more datacentric in recent years. Web developers utilized data to some capacity as well, but marketers rarely considered doing so. Big data has become critical to the evolution of digital marketing. Hadoop technology is helping disrupt online marketing in various ways.

Data Mining 273

Data Mining Brainstorming Algorithm Gaming 273

mention

DECEMBER 28, 2022

If you are an SEO expert or consultant in SEO or content marketing, you need something more advanced to dig into the details and comprehensively analyze current results. The tools from this section serve different purposes in one tool, from the standard search volume data to competitive keyword gap analysis.

Research 157

Research Brainstorming Analysis Competitive 157

Datapine Blog

JANUARY 24, 2021

In our cutthroat digital age, the importance of setting the right data analysis questions can define the overall success of a business. That being said, it seems like we’re in the midst of a data analysis crisis. Your Chance: Want to perform advanced data analysis with a few clicks?

Data Analysis 126

Data Analysis Analysis IT KPI 126

mention

SEPTEMBER 13, 2023

In modern-day marketing, visual content plays a vital role in winning leads and customers. This is a strong reminder of the role visual content plays in meeting marketing goals. This is a strong reminder of the role visual content plays in meeting marketing goals. They shape their tools, and afterward, the tools shape them.

Brainstorming 298

Brainstorming Competitor Analysis Marketing Marketing 298

CXL

FEBRUARY 3, 2022

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. Increased demand brings challengers looking to benefit from the developing market. Image source.

Marketing 85

Marketing Marketing Brainstorming Competitive 85

Similarweb

JULY 15, 2021

So, how do you create a winning marketing strategy during this unprecedented time? . With just a week to go before the opening ceremony, we’re examining the most powerful digitally-driven and people-centric marketing efforts around this summer’s Games. Three, two, one, go! . Keeping the dream alive #StrongerTogether.

Sports 111

Sports Marketing Marketing Gaming 111

SpyFu

MAY 21, 2021

Content marketing is a long game—you build authority and SEO strength over time as articles rank higher and get more engagement from readers. That’s why it’s important that your content marketing campaigns are built on top of a solid and well-reasoned plan. That’s what makes content marketing successful.

Marketing 104

Marketing Marketing Win Research 104

ArchIntel

OCTOBER 19, 2020

Marcia Algilbers , director of Competitive Intelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitive intelligence teams, as well as technology that has supported data collection and analysis. .

Competitive Intelligence 104

Competitive Intelligence Win Competitive Intelligence 104

Netbasequid

JUNE 16, 2022

If their hybrid research is solid, they will be able to pivot and capture the market. The process to sort this problem out requires referring back to your market research to narrow down the challeenges. What is Hybrid Market Research? To better understand what this means, let us recap what we know about market research.

Research 105

Research IT Market Research Marketing Research 105

Netbasequid

DECEMBER 10, 2021

This is why brands are increasingly searching for the right multi-generational marketing mix to maximize their product offerings. Specifically, we’ll explore the role consumer insights play in focusing your cross-generational marketing with a focus on: Tiffany & Co. Going beyond demographics for your marketing strategy.

Marketing 59

Marketing Marketing Brainstorming Entertainment 59

mention

SEPTEMBER 25, 2023

But what’s even more interesting is that ChatGPT can be used for a variety of tasks, like content generation , proofreading, market research , and AI art generation. If you are an SEO or content marketer, you can also use ChatGPT to research keywords and generate content ideas. And it doesn’t stop there. Prompt: “Great.

Research 175

Research Brainstorming Knowledge Analysis 175

Fuld

APRIL 23, 2023

Analytic methods – We incorporate scenario analysis, situational competitor assessments, and/or Porter industry models to provide a structured and systematic approach to assessing competitive forces. This analytical approach enables companies to better understand their competitive environment and develop effective strategies to succeed.

Gaming 52

Gaming Competitive Brainstorming Competitive Landscape 52

Zoominfo

MAY 7, 2018

Growth hackers skip the big-budget production of conventional marketing in favor of low-cost alternatives that grow and engage their user base. B2B Growth Hacking vs. Traditional Marketing. By definition, growth hacking and marketing are two separate entities; yet, they are undoubtedly intertwined. Stay ahead of market trends.

Brainstorming 227

Brainstorming Capital Gaming Profiling 227

Alpha Sense BI

NOVEMBER 13, 2023

In our 2023 State of Gen AI & Market Intelligence report —which surveyed 500-plus professionals across various industries including Corporate Development, Corporate Strategy, Competitive Intelligence—a vast majority (over 80%) of respondents plan to leverage genAI tools in their research this coming year.

Intellectual Property 116

Intellectual Property Knowledge Algorithm Brainstorming 116

Netbasequid

SEPTEMBER 30, 2022

Are you thinking of bringing a new product to the market this year? Yes, there are indeed that many new products being introduced to the market every year, according to Harvard Business School. Many new products fail because their creators use an ineffective market segmentation mechanism. We’re going to help you stand out.

Research 98

Research IT SWOT Analysis 98

Zoominfo

OCTOBER 15, 2020

Last November, I spent a weekend with our executive team brainstorming the biggest and most exciting opportunities for our growth in 2020 and beyond. We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. Streaming Intent by ZoomInfo and Clickagy.

Brainstorming 246

Brainstorming Algorithm Gaming Research 246

Netbasequid

MAY 20, 2022

If their hybrid research is solid, they will be able to pivot and capture the market. The process to sort this problem out requires referring back to your market research to narrow down the challeenges. What is Hybrid Market Research? To better understand what this means, let us recap what we know about market research.

Research 52

Research IT Market Research Marketing Research 52

ATTEST

FEBRUARY 24, 2023

That’s why you need a consumer insights company that specializes in offering data-driven market research findings. These market research firms let you understand consumer habits, product usage, and purchase behavior. Consumer research companies also help you make strategic decisions based on market trends and competitor intelligence.

Profiling 52

Profiling Benchmarking Market Research Marketing Research 52

Datapine Blog

FEBRUARY 9, 2024

Explore our 14-days free trial & benefit from great KPI analysis today! Brainstorm with the team to see if any other angles should be examined. As mentioned, selecting your KPIs can turn into an expensive witch hunt, sending marketing departments spiraling into an abyss of pointless data. What Are KPI Best Practices?

KPI 88

KPI Management Retail Analysis 88

Netbasequid

JANUARY 5, 2021

Growing share of voice in a crowded market means making smart decisions that resonate with your consumers and drives consumer intelligence. Here we placed Nespresso alongside two of their competitors, Keurig and Breville , in a crosstab analysis to see how things measure up across a few of today’s most important social metrics.

Competitive Intelligence 98

Competitive Intelligence Competitive Intelligence Intelligence 98

Moz

MARCH 16, 2021

Latent semantic analysis. LSI keywords are based on the concept of latent semantic analysis, which is a technique for understanding natural language processing. Doing a bit of brainstorming can help set your LSI keyword research off on the right track. Competitor analysis. What other details might they be searching for?

Brainstorming 56

Brainstorming Entertainment Competitor Analysis Analysis 56

SpyFu

JUNE 29, 2022

It’s an exciting time to start a small business, but with that excitement comes the necessity of focusing on specific areas of your business, such as your marketing and SEO practices. Is your pricing more attractive than your market peers? Run an SEO analysis not just locally, but on national competitors as well.

Business 88

Business Brainstorming Research Analysis 88

SpyFu

JANUARY 29, 2021

Even with the best marketing magic, we can't read minds. (It That's because content marketers are doing their best to determine search intent in what they create. Search intent analysis is the art of understanding the people behind a Google search. It only seems that way at times.) Who are they? What do they want?

Analysis 99

Analysis Brainstorming Learning Gaming 99

Datapine Blog

MARCH 25, 2022

Descriptive analytics : As its name suggests, this analysis method is used to describe and summarize the main characteristics found on a dataset. Most BI software in the market are self-service. However, this has been changing in the past years as new tools emerge that allow users to perform advanced analysis with just a few clicks.

Business Intelligence 105

Business Intelligence Intelligence Intelligence Business 105

Netbasequid

NOVEMBER 30, 2021

And to compound that issue, people trust what others say on the internet more than they trust a brand’s marketing message. That being the case, marketers have to work extra hard to build trust with consumers while building a relevant brand image through their messaging. Turning consumer insights into marketing gold. Yes, we can.

Analysis 59

Analysis Brainstorming Entertainment Marketing 59

Domo

MAY 13, 2021

Too often roadmaps are developed without the input of the customer and do not reflect data-driven market forces, especially in a world of consumerization.”. Also, think about data as a complete life cycle—from acquisition to insightful analysis, says Jack Gold, Principal Analyst and Founder at J. Gold Associates. What causes heartburn?

Brainstorming 64

Brainstorming Benchmarking Security Security 64

SpyFu

DECEMBER 19, 2022

90% of the most successful content marketers in a Content Marketing Institute study put their audience’s information needs as a top priority. This will help you brainstorm ideas for content that your target audience will love. Here are some tactics you should use to get your website to the top of Google.

Profiling 111

Profiling Analysis Brainstorming Competitor Analysis 111