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To gain advantage, IT leaders should turn competitors into collaborators

CIO

When building such a strategy for a business, I encourage tech leaders to first examine their competitive landscape, and then ask what the drivers of change are in their markets, and what dynamics are influencing the environment in which they compete. There are numerous examples of this in action.

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IT spending in the MENA region will grow 5.2% this year

CIO

Regulatory complexities and infrastructure gaps pose challenges to IT spending, hindering innovation and market entry. Some have launched sovereign cloud services tailored to the unique needs of specific Gulf Cooperation Council (GCC) markets,” said Burt.

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Going Deeper with Competitive Intelligence: Gartner, Forrester, IDC and Beyond

Aqute Intelligence

You've likely seen their broad overviews, which outline the competitive landscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitive landscape? You're familiar with the industry titans – Gartner, Forrester, IDC – that provide a wealth of data and reports.

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How To Write A Competitor Analysis Report

Aqute Intelligence

Staying ahead in a competitive market requires a deep understanding of your rivals. We'll guide you step-by-step, ensuring you capture the essential data to boost your competitive advantage. Increased competitive edge: Keeps your business agile and responsive to industry shifts and competitor moves.

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Competitive Analysis Report: What Is It & How to Create One (+ Examples)

mention

With the rise of digital marketing, the business world has evolved into a competitive market. In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better. Why is a Competitive Analysis Report Important?

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AI is Disrupting SEO in Huge Ways in 2023

Smart Data Collective

Artificial intelligence has changed marketing in extraordinary ways, which is why the market for AI in the marketing profession is booming. Marketing companies spent over $35 billion on AI in marketing research alone last year, but they are likely to spend as much on AI-driven SEO. This shift drives change in SEO.

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How to Develop a Successful Go-to-Market Strategy

Zoominfo

In order to make the launch a success, it’s crucial that you set clear goals, plan future steps, and earn a competitive advantage. Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in.

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