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What a quarter century of digital transformation at PayPal looks like

CIO

User data is also housed in this layer, including profile, behavior, transactions, and risk. As a company with over 431 million active accounts, it sees huge potential in AI to create the next generation of payments and commerce. So it’s, in short, the structural skeleton of PayPal. Data that unlocks value at both ends is key.

Commerce 808
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Social commerce: A guide for brands and retailers

bazaarvoice

The social commerce renaissance continues. One nice side effect to this, though — aside from the continued influx of quality memes — is the sustained rise of social commerce. One nice side effect to this, though — aside from the continued influx of quality memes — is the sustained rise of social commerce.

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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

The e-commerce sector has been one of the most affected by major advances in data technology. Smart e-commerce entrepreneurs are utilizing big data to address many of the problems they are facing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies.

Commerce 338
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How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. From building an optimized profile to mastering advanced search functionalities, you'll gain the tools for competitor analysis. Building org charts Examine the profiles of employees at various levels within the target company.

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AI is Driving Huge Changes in Omnichannel Marketing

Smart Data Collective

One solution to this challenge is omnichannel e-commerce, a customer-focused, AI-driven strategy that aims to provide a seamless shopping experience across multiple channels. Another reason businesses adopt omnichannel e-commerce strategies is that AI technology can help them improve operational efficiency and reduce costs.

Commerce 298
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AI marketing: How to leverage the innovative tech for e-commerce

bazaarvoice

AI has substantial benefits and applications in marketing in fact — so it’s time e-commerce companies got on board to leverage this transformative technology. Learn the top advantages and uses of AI for marketing that you can activate right now. Early AI adopters recognize the technology’s potential for e-commerce marketing innovation.

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Developing an effective local SEO strategy

mention

Here’s an example of a local search query: Local SEO is most advantageous to stores with a physical location (brick-and-mortar stores). Tip 1: Set Up Google Business Profile. One of the very first things you need to do for effective local SEO is to set up (or claim) your Google Business Profile (formerly Google My Business).

Profiling 271