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What a quarter century of digital transformation at PayPal looks like

CIO

User data is also housed in this layer, including profile, behavior, transactions, and risk. As a company with over 431 million active accounts, it sees huge potential in AI to create the next generation of payments and commerce. So it’s, in short, the structural skeleton of PayPal. Data that unlocks value at both ends is key.

Commerce 787
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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

The e-commerce sector has been one of the most affected by major advances in data technology. Smart e-commerce entrepreneurs are utilizing big data to address many of the problems they are facing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies.

Commerce 340
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Social commerce: A guide for brands and retailers

bazaarvoice

The social commerce renaissance continues. One nice side effect to this, though — aside from the continued influx of quality memes — is the sustained rise of social commerce. One nice side effect to this, though — aside from the continued influx of quality memes — is the sustained rise of social commerce.

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AI is Driving Huge Changes in Omnichannel Marketing

Smart Data Collective

One solution to this challenge is omnichannel e-commerce, a customer-focused, AI-driven strategy that aims to provide a seamless shopping experience across multiple channels. Another reason businesses adopt omnichannel e-commerce strategies is that AI technology can help them improve operational efficiency and reduce costs.

Commerce 300
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AI marketing: How to leverage the innovative tech for e-commerce

bazaarvoice

AI has substantial benefits and applications in marketing in fact — so it’s time e-commerce companies got on board to leverage this transformative technology. Learn the top advantages and uses of AI for marketing that you can activate right now. Early AI adopters recognize the technology’s potential for e-commerce marketing innovation.

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Developing an effective local SEO strategy

mention

A different set of ranking algorithms are also used to determine the results in local and localized searches. Here’s an example of a local search query: Local SEO is most advantageous to stores with a physical location (brick-and-mortar stores). Tip 1: Set Up Google Business Profile. is displayed.

Profiling 271
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How to Attract New Customers and Drive More Sales with TikTok Marketing

CXL

These figures highlight the fact that TikTok users are naturally engaged with social shopping, although it’s not an e-commerce platform. The yellow scrubber being a fixture creates consistency, while Scrub Daddy’s use of trending audio clips lets them take advantage of TikTok’s algorithm. It’s weird and chaotic, but it works.

Sales 95