mention

JANUARY 27, 2021

The more quality traffic to your website, the better your chances of converting visitors into customers. One of the best ways to regularly publish updated content on your website is to include a blog. Spend more time on the quality of the content you write, not just on the quantity. They want more paying customers.

Business 233

Business IT Profiling Management 233

SpyFu

DECEMBER 19, 2022

Repurpose blog posts into visual content If you don’t know it already, visuals are highly effective for engaging an audience online. So if you want to drive traffic to your website, turn your text-heavy blog posts into visual content that will stand out on social media. Let's dive right in.

Analysis 133

Analysis Profiling Research Competitive 133

mention

SEPTEMBER 8, 2023

Let’s say you write compelling think-pieces, and your brand voice is irreverent on Instagram but formal on Facebook. You can share your blog content, for instance. You’re probably already spending tons of resources writing high-quality content for your site, so you can repurpose some of this content for social platforms.

Profiling 184

Profiling Advantage Advantage Globalization 184

mention

AUGUST 11, 2021

So you better make these 150 characters count. Here’s how to craft a bio that drives more followers: Write a crisp description of what you do Use your brand voice to add a touch of unique personality A call to action text, such as “shop now”, “read more”, etc. Write amazing captions. Is it playful and cheeky?

Algorithm 363

Algorithm Profiling Travel Retail 363

SpyFu

MARCH 28, 2022

In SEO and content marketing, non-sales people have to turn to email pitches to take advantage of business best practices. If this sounds familiar to you, maybe you've been there--asking for a link to your site, or maybe you've asked to write a guest post. The best email pitch is concise and respectful of your reader.

Sales 52

Sales Information Advantage Advantage 52

Zoominfo

JULY 3, 2020

The answers to these questions will help you better understand your customers needs, send timely communications, and personalize content. Performance : When you know how a company is doing performance-wise, you can better understand how your product/service can help them grow. Ready to get the right data in your hands?

Market Segmentation 195

Market Segmentation Loss Sales Technology 195

SpyFu

OCTOBER 10, 2021

So your email pitches and requests will likely get lost among the flood of emails asking for the same thing. Thousands of link builders have found success with traditional techniques: blogger outreach, guest blogging, broken link building, and many others. This will give you an advantage over your competitors.

Profiling 78

Profiling Advantage Advantage Analysis 78

Owler

JULY 21, 2022

Cold email outreach is the most intimidating part of sales; it is that first email contact that you hope hooks your prospect's attention. This blog will dive into best practices for cold email outreach and give you our top tips for successful cold emails that won't get sent straight to spam.

Sports 78

Sports Profiling Briefing Sales 78

mention

OCTOBER 11, 2023

But soon enough, they found themselves lost in the sea of bigwigs in the industry who could out-write, out-advertise, and outspend them at every turn. They pivoted to their niche—multichannel e-commerce—and within a year, they had seen an astonishing 255% surge in their blog visits. What are the current trends in that domain?

Marketing 167

Marketing Marketing Commerce Knowledge 167

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). To start, the blogging team partnered with the SEO team.

Brainstorming 70

Brainstorming Briefing Commerce Hospitals 70

Moz

SEPTEMBER 1, 2020

Then, you can pitch local news in addition to national news!). We included the callout at the bottom of the image and featured it in our pitch emails (more on that later) because we knew it was a compelling data point. When you have all of your data visualized, we recommended creating a write-up that goes along with it.

Knowledge 68

Knowledge Profiling Information Security 68

SpyFu

JULY 23, 2021

Should you use cold emailing, guest posting, broken link building, or some other, more obscure strategy? There are two main advantages of original research: it’s exclusive data, so people are more likely to cite your findings, and it acts as a value-add when pitching a guest post on a higher authority website.

Learning 64

Learning Profiling Brainstorming Research 64

E2M

MARCH 13, 2024

15 Key Elements of an Effective SEO Proposal Once you have all the necessary details, start writing the proposal. It’s better to find clients from the same niche or industry who have benefited from your services. A Crystal-Clear Subject Line Email is the best way to send your proposal. The plan is designed to be dynamic.

Analysis 64

Analysis Win Benchmarking Profiling 64

Zoominfo

JULY 3, 2020

The answers to these questions will help you better understand your customers needs, send timely communications, and personalize content. Performance : When you know how a company is doing performance-wise, you can better understand how your product/service can help them grow. Ready to get the right data in your hands?

Market Segmentation 100

Market Segmentation Loss Sales Technology 100

SpyFu

MAY 21, 2021

And once a campaign is out in the wild, your success is built on proper targeting, great writing, and distribution planning to make it all come together. Bottom-of-the-Funnel (BoFu) Content Marketing Campaigns In many ways, BoFu campaigns are a sales pitch.

Marketing 104

Marketing Marketing Win Research 104

Zoominfo

JUNE 15, 2020

How many emails hit your inbox every day? How many emails do you get that pair up with a voicemail? Today’s blog post offers some valuable tips to optimize your sales voicemail strategy and improve response rates. Do not add in a pitch. Refer to the email in the call-to-action (CTA). A lot, right? Thanks, Jeff.”

Sales 113

Sales Profiling Briefing Research 113

Alexa

DECEMBER 3, 2020

It’s not an acquisition form or a way to ask for an email or a phone number, but it’s a way to try to emulate the real-life experience and relationship model.”. With traditional marketing efforts, such as email marketing or content marketing , it takes time to nurture leads. It’s no different than a blatant sales pitch.

Marketing 233

Marketing Marketing Sales Education 233

Similarweb

AUGUST 16, 2021

The tactics used and conversion metrics generally differ from B2B marketing tactics as it aims to reach the largest audience possible by digital marketing of end-users via channels such as email marketing campaigns , social media platforms , retargeting , and online forums. A simple blog with FAQs and video content review will do.

Marketing 59

Marketing Marketing Entertainment Advantage 59

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Featured Video: How Can You Get Results Online Without a Facebook Ad or Big Email List. searching for recipes, directions, or new bars to try out.

Marketing 220

Marketing Marketing Travel Education 220

SpyFu

JUNE 7, 2021

Increased Visibility Throughout the Consumer Buying Journey If you want your target customers to find you whenever they want to make a purchase, then writing quality content and doing SEO is important. You Get Better Results While Spending Less SEO is comparatively cheaper than PPC ads.

Research 98

Research Security Security Hospitals 98

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Featured Video: How Can You Get Results Online Without a Facebook Ad or Big Email List. searching for recipes, directions, or new bars to try out.

Marketing 100

Marketing Marketing Travel Education 100

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Topical ideation (based on what they were qualified to write about), keyword research, content structure, content type, etc. 2017 - Sept.

Startups 49

Startups Sales Win Advantage 49

Similarweb

JUNE 2, 2021

Here are some of the best content types for this stage of the funnel: Blogs allow you to show your expertise with high-quality articles and answer questions that come up for your audience. Blogging is an efficient medium to educate your audience, offer advice, and point them in the right direction. Encourage engagement and sharing.

Marketing 97

Marketing Marketing Education Briefing 97

SpyFu

MARCH 15, 2022

Since link prospecting is a normal part of content marketing, you might get a cold email from someone you've never met, asking for a link. A rising star is going to be a better partner than one that has been taking hits to its overall ranks. And that link might be for a site you've never heard of.

Research 52

Research Learning Management Marketing 52

Moz

APRIL 3, 2019

Do you start a blog? Here’s an example of one of their finest: At the bottom, there’s a pitch for Wendy’s with a link: Because visitors can see that this content is “sponsored,” they are naturally more skeptical of it — and rightfully so. Blog posts. Do you podcast? Should you focus on research studies or whitepapers?

Finance 68

Finance Research Win Education 68

Moz

SEPTEMBER 29, 2019

Guest writing for Moz in 2015 put my agency on the map. By contacting the author with a pitch, we can create an organic opportunity for ourselves. This pitch generally has a low success. Your pitch needs to contain a value proposition that can move them to action. Granted, this doesn't work in every niche.

Commerce 60

Commerce Retail Competitive Algorithm 60

Happy Market

MAY 9, 2022

Second, you will find them referenced daily in nearly every credible news source from the Wall Street Journal to daily blogs. Find Jamin Online: Email: jamin@happymr.com. Using emoji’s like this can help enforce a unique language for your teams and a better culture. Find John Online: LinkedIn: [link]. Company: [link].

Management 52

Management Entertainment Market Research Marketing Research 52

Zoominfo

JANUARY 24, 2019

If you’ve ever received an annoying mass email or seen an irrelevant Facebook promotion, you already know content isn’t one-size-fits-all. If you only take one thing away from this blog post, it should be this next sentence—so listen up. They’re not looking for a sales pitch and will likely shy away from branded or salesy content.

Marketing 159

Marketing Marketing Education Research 159

Zoominfo

JANUARY 20, 2018

If you’ve ever received an annoying mass email or seen an irrelevant Facebook promotion, you’ve already seen the result of poor content mapping. If you only take one thing away from this blog post, it should be this next sentence—so listen up. Remember the first blog post our car owner read? Let’s use the same example.

Marketing 100

Marketing Marketing Education Research 100

Moz

APRIL 17, 2019

I set out to write a how-to post, but what follows can only be described as a belligerent FAQ. Yes, all else being equal, a high DA is better than a low DA, and it's ok to strive for a higher DA, but high DA itself should not be your end-goal. Why do you want to increase DA? I understand your confusion. So, DA is useless, then?

Competitive 63

Competitive Research IT 63

Digital B2B Marketing

MARCH 4, 2014

You have an email list. You cannot surround your content with links to other content, current promotions, or other elements you would include on your own blog or even your Facebook page. Or just better insight into the difference between good and great content for you? Create Lots of Audiences. The saga continues to repeat.

Marketing 86

Marketing Marketing Algorithm Competitive 86

Zoominfo

AUGUST 16, 2018

In 2010, we first discussed the importance of B2B blogging. We wrote, “along with social media platforms, blogs are a fundamental way for B2B companies to communicate with their customers about their products and services.” In fact, B2B marketers that blog get 67% more leads than those that do not ( source ).

Entertainment 140

Entertainment Sales Learning Competitive 140

CXL

JUNE 2, 2020

Or email marketing tools. It’s increasingly hard to say how one tool is different or better than others. Maybe you could compete on battery life, but if you make a better battery, you can ride that wave only so long. Often, they go for the obvious—stuff like “easy-to-use” email marketing. Take A/B testing tools.

Gaming 135

Gaming Innovation Competitive Advantage 135