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Creating value with generative AI in manufacturing

CIO

In the face of increased competition, shrinking profit margins, and increasing ESG obligations, manufacturers are looking for ways to make products better, faster, and with less waste. Product optimisation. Manufacturers can also leverage Microsoft Copilot to drive innovation and efficiency across the operational lifecycle of products.

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Subscription economy defies economic headwinds, fuels recurring growth

CIO

Organizations with subscription-based business models have not only survived the recent global economic challenges but have also outperformed their traditional, product-based counterparts, according to The Subscription Economy Index (SEI) report for 2023 by Zuora.

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CIO Digital Enterprise Forum 2023: How CIOs can strategically and ethically use generative AI

CIO

Understanding the organization’s target audience and defining ethical principles that reflect their needs is crucial when applying generative AI. By developing inclusive product and experience strategies that are tailored to each user’s needs and abilities, organizations can ensure that all stakeholders receive the maximum value.”

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Bubble Wrap: How Eurovision Monitors Covid Risk at Events

CIO

That’s why the local organizer of the Eurovision Song Contest last year in Rotterdam, the Netherlands, reached out to Unlimited Solutions for their newly released app Flockey – a powerful social distancing app that is bringing live audiences and live music back together again with Covid risk assurance at large-scale events.

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Survey: Marketers embrace AI at expense of metaverse investments

CIO

These moves reflect a realization among businesses that GAI holds a key to unlocking remarkable marketing possibilities; the promise of stretching marketing budgets by boosting productivity, springboarding creativity, and scaling content production. They also can have a near-instant impact on creativity and productivity.

Marketing 617
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What is PR? Everything You Need to Know

mention

Public relations is about managing relationships between your brand and its audiences. To achieve this, PR employs various forms of communication, such as written articles, video production, press releases, and more. The aim is to sell products or services through catchy slogans, persuasive ads, and short-term promotions.

Startups 167
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5 KPIs Every Brand Manager Should Be Tracking

mention

Brand managers ensure their brand performs well in the market and resonates with their target audience. Measuring the volume of brand mentions is a crucial KPI for brand managers, as it provides insights into how well the brand resonates with its target audience and how successful its marketing efforts are.