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Boomi burnishes API management capabilities

CIO

Middleware vendor Boomi has bolstered its API management capabilities with new products and acquisitions. A second product, Boomi DataHub, also launched during the Boomi World conference this week, allows organizations to manage the information that underpins AI and data analytics projects. Boomi competes with the likes of MuleSoft.

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Digital transformation’s fundamental change management mistake

CIO

Underpinning these initiatives is a slew of technology capabilities and strategies aimed at accelerating delivery cycles, such as establishing product management disciplines, building cloud architectures, developing devops capabilities, and fostering agile cultures. This dip delays when the business can start realizing the value delivered.

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Global managed services to grow in 2024 as enterprise IT spending rises

CIO

The global market for managed services will rise in 2024 due to organizations’ IT spending surge and larger investments in managed services deals involving AI and cloud computing, according to market intelligence firm IDC. It said the average size of the AI-related deals has more than doubled in 2023 as against 2022.

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Product Marketing vs. Product Management (2021 Guide)

Crayon

The difference between product marketing and product management is not an especially clear one. Within a given organization, both product marketers and product managers are intimately familiar with prospects’ pain points , customers’ frustrations, competitors’ value propositions, and, of course, the product itself.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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6 best practices for better vendor management

CIO

To ensure vendor relationship help their organizations achieve their goals, IT leaders should establish a comprehensive technology vendor management strategy focused on maximizing fit and value. Whether it’s T&M- or SLA-based, we must manage the deliverables expected from the vendor resources,” Bhasin say.

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Oracle Cloud SCM gets new capabilities to help manage logistics

CIO

Oracle is adding new capabilities to its Supply Chain and Manufacturing (SCM) Fusion Cloud to help enterprises manage their logistics. The enhanced logistics network modelling capability, according to the company, will help logistics managers model different scenarios and compare different scheduling options for drivers.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.